Excellence in Marketing is Doing the Small Things Everyday

 In Veterinary Marketing

I have this joke. When the moon comes up, some people turn into werewolves. For me, when night falls I don’t turn into a mythical beast. I turn into a pig. A big, fat pig.

What I mean is I eat everything in site.

A sample of what I can chomp through on cheat days are:

  • medium pepperoni pizza from Pizza Hut
  • milkshake from Baskin Robbins
  • Tacos from a local hole in the wall
  • Hot Cheeto Fries
  • Pieces of Milk Chocolate
  • Drumsticks from Costco

My problem? I’m a guy of extremes. If I have pizza one day, I can easily have it every single day.

So why am I going into detail about my disgusting habits with junk food?

It’s because I always tried to fight it with these big proclamations. You know, those times when you say your never going to eat ice cream again. Your not going to drink again.

You might say it with complete earnest at the moment, but after a good night’s sleep you know that it will wear off.

I Got Over My Craving By Doing the Small Things

After years of messing up, I just decided that I would take small steps/goals:

Goal 1: Only consume junk food at the end of the day

Goal 2: Junk food only on Friday, Saturday and Sundays

Goal 3: Junk food only on Friday & Saturday nights

Final Result: One cheat day every Sunday

The point is, big goals don’t happen overnight. They happen when you make small changes every single day.

How to Commit to Marketing

Sit down and decide what is the first step that you can take every single day to do marketing. For me, its always been to write. If I write every single day then I feel like I accomplished so much.

For you it doesn’t have to be abut writing. You could decide to take a picture with a client every day or maybe to save the best article about pet health every day

Just Pick One Small Activity That you can Repeat Every Day.

The key to success is to not add layers. For example, when I write I do not edit, I do not publish. I don’t do anything like that. All I do is I write continuously even if I feel like the piece is terrible.

Whenever you start adding too may layers, things get complicated and overwhelming.

If you have too many layers, the simple, repetitive task becomes too much. You have to spend too much energy and before you know it, your exhausted.

Add the Extra Steps/Layers Later

So if you are taking a photo with a client a day, only do that! Do not post it on Facebook. You’ll find yourself stuck with trying to write a good caption or debating when the best time is to post.

Get rid of all the extra stuff. Just focus on taking the picture.

At the end of the day, your just trying to develop the habit and the skill. Once you get used to taking the photo a day, it will become 2nd nature. Then you can add the habit of writing a caption.

Before you know it, you can create an entire post in one day or post engaging content on social media with ease.

In the same way you don’t do an entire body workout in one day, you got to think the same with your marketing. Don’t try to do it all at once, especially if your not use to it.

Start small, and you’ll develop a strong marketing channel for your clinic over time.

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