If You Practice Good SEO, You Shouldn’t Worry About Updates
The Distrust of Search Engine Optimization While starting the agency, I’ve been in my fair share of meetings. My central tenant in these meetings is Search Engine Optimization. It’s what we specialize in and the focus of all our marketing campaigns. SEO doesn’t get the cool kid attention that Social Media does, though. Many business […]
Small Business Guide to Adding Your Business Listing
Adding your business listing to directories is one of the basic necessities of ensuring high rankings on Google. It seems easy enough, adding a name, contact info, and such, but if you tried doing it already you already know what the headache is. For some reason, all the major data providers seem to have different […]
The Concept of Minimum Viable Product for Marketing
What’s great about marketing is that it’s the aspect of business where the brand can come alive. It allows you to step out of your logo and storefront and put out beautiful designs and graphics that make your brand start to feel tangible. Companies like Coca Cola, Google and Apple are great example of companies who […]
Google Business Profile Messaging Guide for Veterinary Practices
Since July of 2017, Google has been rolling out a new feature called, Google Business Profile Messaging. Leading experts have been reporting that the platform started rolling out back in July and the program itself was in a beta/pilot program since November of 2016. What is Google Business Profile Messaging? The messaging feature for Google […]
Marketing is Failing Often and Failing Fast
Recently I’ve been watching this show called Rick and Morty. If you don’t know what it is, it’s like Back to the Future mixed with Family Guy. I say that because the show airs on Adult Swim and is clearly not meant for children. There are two protagonists, a foul-mouthed, uncaring mad scientist grandfather by […]
Follow the Narrative
I was driving into work today and ESPN was discussing a rather interesting topic. Many of their reporters are also their broadcasters or radio personalities. What was being discussed was the viability of UFC and if the sport needed its stars more than the stars needed the league. It was brought up that many reporters […]
Get in the Habit of Looking for Collaboration
Collaboration is the word that we all heard as Freshman in college. You know, being in those common rooms or classes and being taught that if we all hold hands, we can change the world. Well however, naive you think that is or if you still believe it, there is definitely some business success that […]
If Marketing Doesn’t Speak to You, It Doesn’t Mean Its Bad
Just because you don’t like a message does not mean it is bad marketing. The best marketing targets a certain group and does a great job tailoring their message to that market. I’ve repeated this many times, but if you are marketing to everyone, you are marketing to no one. Therefore, when you watch commercials, […]
Organization is Key to Marketing
Failure in marketing isn’t about effort or creativity. Failure is lack of consistency. Consistency means the business staying committed to campaigns the whole way through. Excitement usually fades and people fall back into their old habits. Soon marketing is forgotten. Its like anything else really, diet or a fitness program. The way to get past this […]
When Data is Not Enough
Numbers offer comfort. We like to use them as a crutch. That way, whatever happens, we can say it wasn’t me, it was what the numbers said. In business, you are going to be inundated with numbers. Every software and online provider will be feeding you numbers so they can prove that their service is […]