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Being Original Is Overated

There’s nothing like being inspired to maintain a blog. If you have ever dabbled in marketing or websites, you probably have had some motivation or goal to keep up a blog. I’ve been there too. I’ve had numerous blogs that I’ve had the ultimate goal of contributing to every single day. In most cases, I’ve […]

Specials and Deals Are a Terrible Healthcare Marketing Strategy

dental marketing deals

A marketing campaign based on specials is not a marketing campaign. It definitely isn’t something that builds a brand either. I have had the great fortune of working with clients for a number of years. In this time, I have run a variety of marketing campaigns and deals. This is what I have learned. Building […]

Excellence in Marketing is Doing the Small Things Everyday

I have this joke. When the moon comes up, some people turn into werewolves. For me, when night falls I don’t turn into a mythical beast. I turn into a pig. A big, fat pig. What I mean is I eat everything in site. A sample of what I can chomp through on cheat days […]

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