Blog

Search Business Group is the leading nationwide healthcare digital marketing agency, teaching practice owners, and managers how to attract and retain customers through search engine optimization, web design, and branding.

Organization is Key to Marketing

Failure in marketing isn’t about effort or creativity. Failure is lack of consistency. Consistency means the business staying committed to campaigns the whole way through. Excitement usually fades and people fall back into their old habits. Soon marketing is forgotten. Its like anything else really, diet or a fitness program. The

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You Have to Find Your Market

A part of my time I spend at a co-working space down in Costa Mesa. While there I’d fielded questions from many start ups and small businesses. Something that comes up a lot is that the business knows who their target customer is. They know who they want to reach

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Teach Something

Recently I’ve been learning kickboxing with a new training center. I’ve really enjoyed my time, especially when it comes to learning the techniques of fighting. One day after one of the sessions, I asked the head trainer if he would take a minute to help me with my footwork and

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When Data is Not Enough

Numbers offer comfort. We like to use them as a crutch. That way whatever happens, we can say it wasn’t me, it was what the numbers said. In business, you are going to be inundated with numbers. Every software and online provider will be feeding you numbers so they can

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Commit to an Identity

Creating a brand isn’t hard. It’s the sacrifice that is hard. Its easy to say what we want to become. What our brand will stand for, who we want to work with. The hard part is saying who we won’t target, the things that our brand won’t do.

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What is an Influencer

What is an Influencer Influencers is a popular term used in the Marketing industry. Its a broad term for a figure who is particularly well respected in their industry and has a following of people who look to them for advice. There is no numerical or statistical barometer for determining

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How to Release A Product

Everyone wants to hit a home run. For anyone who plays baseball, obviously home runs aren’t everything. There is a lot more to the game. You want a good bull pin, people who can get on base and a defense that doesn’t commit errors. There is a lot to winning

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What Music Artists Teach Us About Guest Blogging

Guest blogging is a highly technical term that really is only used by the online marketing and blogging community. At its core, it  means you as an individual, or a business, writing or contributing on another entities marketing channels. A common example is a website specialist writing a post for

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