Search Business Group is the leading nationwide healthcare digital marketing agency, teaching practice owners, and managers how to attract and retain customers through search engine optimization, web design, and branding.
There is just too much that every business “needs” to be doing. I’m sure you’ve seen the articles. The ones that scare the hell out of you. Titles will often sound like “10 Reasons Why Your Business Needs to be on Facebook”, “If you are not on Instagram, your losing money” and a whole bunch
We hate Yelp. You hate Yelp. There’s nothing like finishing the day tired from all the chaos that is working at an animal hospital, just to find a 1 star review. And you know 1 star reviews are never short and sweet. They are always literary epic novel, where customers mix in ALL CAPS WORDS
Recently I’ve been watching this show called Rick and Morty. If you don’t know what it is, it’s like Back to the Future mixed with Family Guy. I say that because the show airs on Adult Swim and is clearly not meant for children. There are two protagonists, a foul-mouthed, uncaring mad scientist grandfather by
I was driving into work today and ESPN was discussing a rather interesting topic. Many of their reporters are also their broadcasters or radio personalities. What was being discussed was the viability of UFC and if the sport needed its stars more than the stars needed the league. It was brought up that many reporters
While I was still in college, I was at an entrepreneurial conference that was held for university students. It was called CEO and it was all about inspiring students to really go at that start-up life. I remember at one of these sessions I was listening to a senior discuss what had helped him be
Collaboration is the word that we all heard as Freshman in college. You know, being in those common rooms or classes and being taught that if we all hold hands, we can change the world. Well however, naive you think that is or if you still believe it, there is definitely some business success that
I hear this question all the time. Business owners being skeptical about having their product reviewed by major magazines, journals or bloggers. The fear that being on Yelp means that people will be up in arms and start complaining about your product. Before you know it, the only thing people are listening to are these
Something I’ve learned through my years of doing this search engine optimization thing is that every year you have to be learning. New changes are made. Technology gets better, search engines update their algorithms and new, better programs are made to better do the job. Its just the nature of the industry. Those who refuse
Just because you don’t like a message does not mean it is bad marketing. The best marketing targets a certain group and does a great job tailoring their message to that market. I’ve repeated this many times, but if you are marketing to everyone, you are marketing to no one. Therefore, when you watch commercials,
Failure in marketing isn’t about effort or creativity. Failure is lack of consistency. Consistency means the business staying committed to campaigns the whole way through. Excitement usually fades and people fall back into their old habits. Soon marketing is forgotten. Its like anything else really, diet or a fitness program. The way to get past this
A part of my time I spend at a co-working space down in Costa Mesa. While there I’d fielded questions from many start ups and small businesses. Something that comes up a lot is that the business knows who their target customer is. They know who they want to reach out to. Where people need
Recently I’ve been learning kickboxing with a new training center. I’ve really enjoyed my time, especially when it comes to learning the techniques of fighting. One day after one of the sessions, I asked the head trainer if he would take a minute to help me with my footwork and the finer details of kickboxing.
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