FAQ About Orthodontist Website Design
Why Does an Orthodontist Need a Website and Marketing?
There is an implicit consensus about “modern and effective” forms of reaching new patients and retaining the ones you already have. This is having an optimized website and strong digital marketing campaigns.
Modernity has reached all areas of human relationships, including how we approximate our patients. Furthermore, technological advancements make patients’ daily lives easier, facilitating access to medical information with a “click.”
So, when you think of the old days when satisfied patients referred you, those days are all gone forever. Instead, new mechanisms had been set in effect that accomplishes the same purpose.
Patient reviews, for instance, are the new word-of-mouth, and SEO (Search Engine Optimization) of your practice replaced those gigantic billboards. What to say about “getting what you look for” instead of getting thousands of expensive publicity that does not reach the target “your patient.”
Indeed, you do need an orthodontic website accompanied by a strong marketing campaign so your page appears on top of search engine results and patients can find you more easily.
It doesn’t end up there; hesitant prospective patients will have the opportunity to see for themselves:
- Your five-star reviews from successful cases you treated;
- Professional and board certifications;
- Your competency in the technical side of orthodontics with blogs that reflect your academic and professional background and expertise;
- Pictures and videos of procedures on a before and after basis;
- 3D views of your facilities;
- Your assisting crew and their credentials;
- The list of orthodontic treatments you have to offer.
Aren’t you convinced yet? Well, just like in war, a tactical move is to present this information in a professional and alluring format on your website, accessible to patients and suited to the segments of the population that look for you in a geographically selected area.
Consequently, You pay for what you get and nothing else. Now you are convinced, and we are glad, so come check out all our offers of digital marketing services for orthodontic professionals at Search Business Group.
What Are Things To Consider While Designing an Orthodontist Website?
We want you to capitalize on your investment. In other words, a professionally developed website and the correct marketing strategies will undoubtedly increase the ratio of patients coming to your practice.
To have a better picture of the Things To Consider While Designing an Orthodontist Website, we refer to how they work:
Your Brand Matters
You are your brand. Your professional background and experience throughout years of training and professional practice helped you build a reputation that reflects on your name and your brand.
We are specialists in capturing the essence of your brand in subtle details and complex elaborations. Your logo must reflect your identity, the colors represent your character, and patterns like clear and to-the-point information accompanied by outstanding imagery, and other factors, helps us create a website that says:
“that is me; that is my professional brand.”
A Strong Structure
This part seems complicated, but in reality, it means to have everything where it belongs in a simple and easy-to-get manner. For example, have you ever surfed into a slow, confusing, tedious, hard-to-navigate website? You likely spent a few seconds on it before clicking the “back” button to check another website.
Web surfers, especially patients, are impatient. They don’t want to spend time discovering where the information is, and they might get frustrated. Also, visuals play an important role. Ugly details take lots of points from you, also affecting credibility.
An accessible website must comply with public regulations like the Web Content Accessibility Guideline (WCAG 2.0), which defines basic standards to make a website unrestricted and usable for all people of all possible conditions, for instance, having various font sizes and audio enhanced. Furthermore, Google rewards websites that implement accessibility measures in their structure.
“Everybody should be able to access the web without restrictions of any kind.”
The public might feel tempted to think having a structured and pleasant-to-see website makes it all, but we invite them to redefine this thinking. For example, what is the purpose of having a supercar like a Ferrari if it doesn’t run? This may read a little extreme, but it serves our explanatory purpose.
“Having the best website does nothing if your patients have restricted or no access to it.”
So here is where SEO (Search Engine Optimization) comes into play. In little words, Search Business Group knows the technicalities that make your website climb one step at a time to the “top” of results in search engines, especially Google, and that means having hundreds of billboards all around the city, in old-time marketing terms.
How Much Does an Orthodontist Website Design Cost?
We’ve talked about an orthodontist’s website elements and their importance. In this sense, creating a website entails various aspects web designers can offer and add to the final cost of services or solely sell the website design.
In the Digital Marketing and Website Development Industry, you can find prices that start with the web design fees. Starting from the most basic, some companies charge approximately $500, reaching a price tag of $15,000.
To have a clearer idea, the second one might have a global scope. In both cases, the cost is for the website only. Moreover, the average price for custom design websites is around $6,000 to $7,000.
Furthermore, any website, including orthodontist professionals, needs hosting services. Hosting services charged a monthly fee that could start at $69 and go up to $500, covering hosting and updates.
What Are the Benefits of Having an Orthodontist Website?
There are abundant perks to having a specialized discipline website. Among the many, we cite some of the most relevant for you:
An optimized website is like having countless billboards spread around your town. The main difference is that your services announcement targets a specific public, “potential and actual orthodontic patients.” So, you pay for what you get.
With the appropriate architecture, content, and optimization, your website becomes the main channel to show your patients you are at the forefront of the orthodontic specialty.
Increased Conversion Levels
No one can underestimate the power search engines have in today’s marketing scope. Patients seek information through the web about the best orthodontic practice.
When patients satisfy their expectations, make an informed decision to hire your services based on your authority. This means an increased number of “converted” web-surfing patients at your office’s door.
What Is the Best Orthodontist Web Design Company?
The best Orthodontist Web Design Company offers customized solutions tailored to your orthodontic practice needs. Designing a website is comprehensive work that entails knowing the orthodontic market while listening to your expectations to portray them and, at last, giving it the final touch, making it visible.
Why Would I Work With an Orthodontist Website Design Agency Instead of Just Hiring Freelancers?
It is all about integrality in an offering. We encourage you to imagine a building. You might hire the best architect that will offer you an astonishing mock-up. However, building construction requires the union of several collaborators, each in their specialty area, which acts synergistically to achieve an objective.
“They work to attain a goal—getting the building done.”
In that sense, a building requires a Chief Officer that manages the work and electricians, plumbers, bricklayers, and many other experts in their areas of specialty. Obtaining construction permits and complying with regulations are also part of this building.
A Website Design Agency has a head that provides structure to a plan and works with a team of web design, search engines, orthodontic content, and marketing specialists under the umbrella of an interdepartmental structure. They also comply with regulations, like the Web Content Accessibility Guideline (WCAG 2.0), making your website accessible and inclusive.
In other words, hiring a freelancer does not guarantee the integrality and implementation of all the details you need to get a catchy, structured, optimizable, and code-complying website.
Schedule a Consultation With Us Today
Need web design for orthodontists? Contact Search Business Group today, and let us show you the difference. Our team of orthodontic web designers and SEO specialists are just a call away! Let’s get started on developing a website that gains more leads and helps your orthodontic practice grow.