How To Create Good Content For Marketing Brochures?

Disregarding the size of your company, we need this materials to present in network events, meetings, and even trade shows. And you cannot denied that we always wait until the last minute to create this brochures. There is 2 key factors to write good content in a brochure,

Credibility

People expect a “real” company to have printed sales literature. Anyone can spend $60 on business cards and letterhead and call themselves a company. But if you want people to know you mean business, you need a professional brochure.

Time Saver

People want printed material to take home and read at their leisure. Brochures also support other advertising, direct mail, online promotions, network events, tradeshows. In short, a good brochure sells.

Here in Search Business Group share 12 tips on writing a brochure that will support your marketing efforts and increase your sales

Know what your reader wants

Write your brochure or leaflet from the reader’s point of view. What are your readers’ concerns? What do they need to know before they make a purchase? Try writing down all the questions you hear from your customers and try and answer them in your collateral.

Motivate your reader to look inside

The first page your reader will see is the front cover. Get it wrong and you will likely lose the sale. Start with the benefits of your product, or use thought-provoking statements that motivate the reader to pick up the brochure and open it. Tell the reader there’s something inside just for them — an exclusive invitation, a free report, a special discount, or advance notice of sales. Don’t put just your company logo or product name on the front. That will not work.

List the contents

Write your brochure or leaflet from the reader’s point of view. What are your readers’ concerns? What do they need to know before they make a purchase? Try writing down all the questions you hear from your customers and try and answer them in your collateral.

List your product’s benefits

Purchasers care about benefits, not features. To develop a list of benefits, draw up a list of product features and add the words “which means that…” after each point. For example, “The cake is made from an original recipe, which means that…it tastes better.” Or, “The car has a 300 horse-power engine, which means that…it goes faster.” Benefits are what sells products.

Make the brochure a keeper

Putting helpful information in your brochure will encourage the reader to keep it, refer to it often, or pass it on to other people. If you are selling paint, you can provide hints on color schemes, painting how-to information, tips from the pros, or other information. If you are selling skin care products, you can give your readers tips on how to combat pimples, dry skin, fine lines, and wrinkles

Alter the shape

Who says a brochure has to be 8 ½ by 11? If you are selling sandwiches, design a brochure in the shape of a sandwich. Season tickets to soccer matches? Design it in the shape of a soccer ball. Use your imagination to come up with an original, eye-catching piece. Try tall and slim, square, oblong, whatever you like. The only limitation is your imagination, and, of course, your budget.

Make it personal

An experienced speaker talking to a large audience will pick out someone in the crowd, and talk directly to him or her. This connection allows the speaker to make the talk more personal. In a similar fashion, write your brochure with an imaginary person in mind. Why? Because writing in a direct “I’m-talking-only-to-you” style will increase response.

Add atmosphere

You don’t want your brochure to sound aloof. Let your reader share your feelings. A brochure about a wood-burning stove does not need to go into the ins and outs of how the stove works. Tell your reader about rain-swept winter evenings and snowbound afternoons. Let your words show them how warm and snug and they’ll be when they purchase one of your stoves.

Start selling right away

Not everyone needs to know about every aspect of your product or service. Don’t waste their time telling them about things that don’t convey a benefit.

Address your reader’s needs

Don’t get carried away with your own interests. Talk about your reader, not yourself.

Give directions

Organize your brochure so readers can flip through the pages and easily find what they want. Provide clear signposts or headlines throughout the brochure and make sure each one says “Hey, pay attention to me!”

Ask for action

Regardless of how you organize your brochure, there’s only one way to end it. Ask for action. If you want your reader to respond, include an 800 number, reply card, or some form of response mechanism. In fact, to increase your brochure’s selling power, include your offer and a response mechanism on every page.

THE COMPLETE GUIDE TO MAKE A BROCHURE

Serving over 5,000 clients over all United States we decide to share a guide to help you understand each stage to complete an outstanding brochure.

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You are not alone, we can help you!

At Search Business Group, we help businesses of all sizes get their messages out with brochures and other professional marketing materials. It is important that your business catches the attention of all your potential customers, and the best way to do that is combining stunning designs and good content.