Marketing Investments: A Neccessary Cost for Success

I just stepped out of a sales call and I got into an interesting quick conversation with one of the people at the office I was visiting. He mentioned his higher up’s and how it was frustrating to try and get more exposure for the software they had developed. It was the usual gripes. People want to spend $3 to make $300,000 in revenue.Continue reading

Top 5 Fullerton Blogs

It doesn’t matter if you are a believer of blogs or not. Bottom line, blogs are an integral part of the internet world. Any success in online marketing usually centers around having a blog to share content and information. There is no getting around it. Thus, today we have our Top 5 Fullerton Blogs.

Ron took the lead on the research for this post and he can tell you, it was hard. For some reason, Fullerton has a lack of blogs. Thus we were unable to section off blogs into different categories, i.e food, travel, etc. No matter though, we have our compiled list of blogs today.Continue reading

5 Events in September To Use in Your Social Media Strategy

Getting ideas for social media is a lot easier when you tune in to what is going on in the community and in the media. Keeping up to date on everything can be extremely difficult though. I’ve compiled a list of dates and events in September that your business can take advantage of for your social media campaigns.

NFLGatoradeComicPitch
NFL partner Gatorade launched a new League of Captains comics pitch.

1. Start of the NFL 2015 Seasons – September 10th

Baseball may be American’s past time, Football is the now. Whether you’re a football fan or not, your customers most likely are. If they aren’t, they most likely will have family and friends who are though. Get creative and try to utilize your business or social media campaigns as part of the kickoff to the season.

Easy things include having a kickoff party at your restaurant for the night. If customers come in with the jersey of their favorite player, they can get a free deal. Make sure to have a camera and take pictures of everyone who brought their jersey and share! The point is to have fun. Football is an event for many people and it plays a huge part in their lives. Here is a Twitter cover photo that I especially found entertaining.

Matthew-Berry-MatthewBerryTMR-Twitter

Also in the spirit of football season, here is a gem of a commercial.

For more awesome commercials, Huffington Post has created the top 50 Super Bowl Ads.

2. Labor Day – September 7th

CocaColaLaborDay

Labor Day has pretty much been segmented into a day for sales and deals. Overall though, labor day is a day for families to have an extra day for their weekend. As a business you can share deals, but usually these are segmented for retailers and department stores.

Coca Cola shows a nice branded post that shows great creativity, a good message while being characteristically Coke. It is really easy to be cliche with these kinds of posts so make sure to just go beyond a stock image. Try to have a nice message with your post.

3. Appreciation Days

NationalAppreciationDay
Courtesy of daysoftheyear.com

This isn’t really a major event, but in the last couple years, national appreciation days have become extremely popular. There isn’t just one major appreciation day, actually there are multiple everyday. The best thing your business can do is take a look through all the upcoming appreciation days and plan accordingly.

At Ron Wave Design, Ron and I use www.daysoftheyear.com to find all these appreciation days. The best way to utilize these days is to create your posts ahead of time and create something fun with your store. For example, Sunday, September 6th is National Read a Book Day. If you own a coffee shop or any store that has some tables for customer, you can create a post in addition with a deal saying, for every customer that brings in a book they will receive a buy one get one free deal. The point is to play with it and have fun.

3. End of Summer – September 22nd

EndOfSummer

This isn’t really a national holiday, but it still is a notable day. It marks the end of sunny weather, trips to the beach and summer vacation. Fall isn’t so bad though. Cool weather, browning leaves and the transition to jackets and sweaters.

If you have summer items, make a deal out of the end of summer. Have a bonanza special where customers can get certain items one last time. The power of availability is incredible and you can get a little push of traffic coming into your business.

4. Return of Popular TV Shows

ModernFamilypremiere
Courtesy Of ABC

Fall sees the return and beginning of many TV shows. Many TV shows are a big deal to people and they cannot wait to see their favorite characters again. Here is where your business can show some personality. Remember it really isn’t enough to just say, “Hey this show is starting, excited!!!” That is a pretty blank statement. Every TV show has its inside jokes that die-hards and enthusiasts share. Key in on this.

If you are planning to post about a TV show, here is a little introduction on how to incorporating TV shows into your social media strategy.

Shows coming this month include:

Dr.WhoPremeire

MuppetsPremeire
Courtesy of ABC

The Voice S8 Coach Art Horz Adam

For a complete list of all TV shows starting in September, TV Guide has a pretty complete calendar.

Special Note: Patriot Day (September 11)

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Courtesy of http://robwebster.net/

Really, September 11th, is all I need to say. This date is extremely important to the American public and as a business it is important to be mindful of such important days. This is not the time to be shoving deals or coupons. This is the time to take a second to remember those we lost, those who ventured to combat and the country’s continual resilience and patriotism.

Businesses need to tread cautiously here. Nobody, especially myself, likes to see a business trying to cash in on such a melancholy day. What I do like to see is a business taking a step back from profits and selling and being a part of the community. When you see deals like, “Patriot deal, 25% off all Flag themed merchandise”, it just looks tacky. There is major debate and backlash over businesses saying anything during national holidays like these.

For many small businesses the risk may not be worth it, however if you feel that you would like your brand to be apart of this day, here are some ideas to help create a proper post. As a business owner, highlight a story or member of your staff who may have been affected. Does one of your employees have someone who went overseas to combat? Is there a certain customer that comes in who has some relation to what happened that day? Highlight stories like this. It brings the community closer. As a business owner you should be doing this not to enhance your social media but just to be a part of bringing people together.

Of course, delivery is everything. No logos over any images, no deals. To play it safe don’t post anything and if you do want to post, show your friends and some customers beforehand. Ask them if it is in good taste.

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The Fullerton Top 5 Process

As the Fullerton Top 5 Campaign grows bigger and bigger, we have noticed that the need for having an official published criteria becomes even more important. I’ll go ahead then and take you through the exact process Ron and I use when determining what makes the cut.

Process – 5 Step Process

Every time we start one of these lists, the main goal is to try getting to a shortlist. I’d like to tell you that we go through a strenuous process of evaluating each and every entry, but honestly that would take way too much time.Continue reading

Top 5 Fullerton Photography Websites

Photography can make or break a website. Good photos keep users engaged, bad photos make users hit that back button like there was no tomorrow. Just as much as your friends and family scream at taking that 20th photo because SOMEONE wasn’t looking, photos are just as important on your site and not just on Facebook. Fullerton has its fair share of great photographers as well. Just look through Flickr or even the Cal State Fullerton website. You’ll see some great photos.

Thus we are devoting today’s post to recognizing Fullerton’s top 5 Photography websites. After finishing this post, I didn’t realize how many of these were wedding photographers. I think you can all join me in understanding why that would happen though. My sister just got married a couple of months ago and now I know first hand, those photos better be the best around!

This was a hard one, but me and Ron had some healthy debate which ultimately got us to our ranking. Enjoy!

5. Sharon Fullerton Photography – sharonfullertonphotography.zenfolio.com

Top 5 Fullerton Photography Websites - Sharon Fullerton
An eye catching site that boasts beautiful images all over its home page. From the first second you enter the site, you just want to start scrolling away. I’m serious, be prepared you can be scrolling for days! The black/grayish background puts more oomph in the photos, making them shine brighter. Overall, this site wants to accomplish one thing, to amaze you.

Beyond that, a page is available for interested parties to contact Sharon. Unlike the other sites on this list though, not much content and information is available right off the bat. But of course, if you go to the About Us page, you will find that Sharon is rebuilding her site.

Think about that, Sharon is doing a rebuild of a site, and the one that is currently live still made it to the top 5. Amazing stuff.

4. Reuben Castro – reubencastro.com

Fullerton Top 5 Wedding Photographers - Reuben Castro
Coming in 4th place is Reuben Castro. With a home page that invites you to take a look at all these smiling, emotional moments, you immediately get sucked in. A forest-y background helps to set the mood, but most importantly, it’s not taking away from the beautiful photos placed in the center of the page.

Navigation is easy and all content/fonts are easy to read. No overloading, no desperate cries for your business. Just sharing some moments through photos. The “connect” or contact us page makes it really easy to input your information, in addition to getting an idea of the price packages Reuben charges.

A beautiful, simple site.

3. Jordan Kubat- jordankubatphotography.com

Fullerton Top 5 Photography Websites - Jordan Kubat

First let me start by saying, the favicon for this site is awesome. Initially Jordan Kubat got into a 3 way tie for first place, so Ron and I really didn’t want to place this site at third. Jordan Kubat’s website is a site that uses a simple theme, but powerful images and fonts. Everything is about drawing your eye to the beautiful, creative shots.

The use of fonts expertly re-creates the eye catching qualities of the photos, back onto the fonts. Easy to read and bold, the site invites you to enjoy the images while also wanting to make you read through what Jordan has to say.

Overall, the site is simple yet powerful.

2. Studio EMP – studioemp.com

Top 5 Fullerton Photography Websites - Studio EMP
Studio EMP takes a really close second. The site is beautiful, thorough and when you go through the site, you just know that Studio EMP is ready and waiting to help with whatever you need. What really takes the cake with this site is the use of white space. Many sites use white just because it is a template and that is what everyone else does.

Studio EMP on the other hand uses white to enhance its site. The font color perfectly mixes with the white to create a calm, or how Studio EMP puts it, a “real, relaxed” feel. Most importantly, the white background accentuates the photos of Studio EMP. The studio has a distinct style and it is clear through all the images.

Look at the site on a screen big enough (maybe 13 inch and bigger) and you’ll see a proud seal of accomplishment. To be exact, Studio EMP was rated Best Wedding Photographer in Orange County by California Wedding Day.

And the winner is…

1. Candice Benjamin Photography – candicebenjamin.com

Top 5 Fullerton Photography Websites - Candice Benjamin
Candice Benjamin’s site is my personal favorite. After initially getting into a 3-way tie between Studio EMP and Jordan Kubat, after further investigation, Candice’s site soon became the clear favorite. Note that she recently moved to Colorado, but because she notes that she still flies back for gigs, make her still eligible for this list.

The home page is beautiful, with her photos included with the perfect fonts and colors. All the photos just come together and it seems like every photo is somehow related to the other. The galleries posted of the different weddings invite you to keep scrolling. Its as if they tell you a story that you don’t want to end. Seriously, I’m a guy and I spent a little too many minutes going through the different images.

Once you yank and claw out of the gallery to finally get on with your life, you will see the contact us page. It offers an easy way to start initial talks while also providing initial quotes for curious bride to be’s. The icing on this amazing website is the page “6 Things to do Before a Session”. The page just makes you feel like Candice is on your side and watching out for you. It is not some lame attempt at SEO, it’s just high-value content ensuring her client’s beauty.

One of the best sites I’ve seen and also I can’t stress it enough, go look at those galleries!


Today’s post was one that I really enjoyed especially because I was once a photographer. Okay, I’ll admit it I was a yearbook photographer for a couple of years in high school, but hey it’s something! Anyways, after finding myself lost in reverie and emotions of these great sites I finally am here, finishing this week’s post up.

Again, I hope you like what Ron and I put together today. Hope to see you again next week!

Two Guys Bringing Back Good Marketing

That’s all we are trying to do. I have been doing this whole marketing thing for a while now and Ron has been designing even longer. What we care about is helping people, specifically business owners. The reason for business owners is because the whole entrepreneurial business world is an extremely personal one for Ron and I. Every business had a dream behind it, a person behind it. People seem to forget that. There is this common notion that all businesses are just an entity of four walls and conniving owners behind them, scheming to milk every dollar out of you. Of course, there are always bad apples, but the small business community is so much more than that.Continue reading