Marketing Your Marketing

Whether your an entrepreneur or a business who has never conducted a marketing campaign, your going to run into a problem. The only solution is marketing your marketing. Its a phrase I coined during my time at my university. The best way for me to explain what this means is by providing an example we […]

Case Study: How I as a Consumer Decided Where to Eat

Sitting in a parking lot, staring intently on our phones, my friend and I were trying to figure out where we would eat. We were in a section of Los Angeles that was unfamiliar to us and coming from Orange County, we were unsure about where to go. Santa Monica was just a little too […]

How SEO Builds Strategic Partnerships?

At the end of the day Search Engine Optimization is meant to increase your rankings. To get there though you need a good site, great content and links. What often happens though is that if you do SEO right, business relationships pop up. What I have found is that conducting search engine optimization has brought […]

The Concept of Minimum Viable Product for Marketing

What’s great about marketing is that it’s the aspect of business where the brand can come alive. It allows you to step out of your logo and storefront and put out beautiful designs and graphics that make your brand start to feel tangible. Companies like Coca Cola, Google and Apple are great example of companies who […]

Content Ideas Your Business Can Take From TV and Radio Shows

I watch/listen to a lot of talk shows. Sports talk shows that is. And when you watch any genre  of talk show over and over again, you start noticing patterns. Well what I noticed with sports talk shows is how they make their show fun. Its hard enough sitting in a lecture or a seminar […]

Tracking Your Marketing is like Planting Seeds

The ill-deserved fate of marketing is it still has not figured out a way to be able to track itself. Yes, mediums like Analytics, call tracking and coupon codes have provided an avenue for businesses to begin understanding what they are doing. However, the nature of the market still has prevented many businesses from understanding […]

Marketing Investments: A Neccessary Cost for Success

I just stepped out of a sales call and I got into an interesting quick conversation with one of the people at the office I was visiting. He mentioned his higher up’s and how it was frustrating to try and get more exposure for the software they had developed. It was the usual gripes. People want […]

User Generated Content And Community Make the Internet Awesome

Recently, I was going through YouTube and watching some old videos of the show, Inside the NBA. It’s your typical sports analyst show where it revolves around discussing the NBA. If you are a fan of basketball, you probably know the show. It wins its fair share of Emmy’s in addition to just being a […]

If You Practice Good SEO, You Shouldn’t Worry About Updates

The Distrust for SEO While starting the agency, I’ve been in my fair share of meetings. My central tenant in these meetings is Search Engine Optimization. Its what we specialize in and the focus of all our marketing campaigns. SEO just doesn’t get the cool kid attention that Social Media does though. Lots of business […]

Good Content is Like Having a Good Personality

Yesterday I participated in 2 Twitter chats. To be specific they were #viralchat and #mediachat. While in these chats, we discussed the topic of content and influencer outreach. A question came up about how important content was to building a following. I replied with the following tweet and got a pretty good response from the other […]