The Concept of Minimum Viable Product for Marketing

What’s great about marketing is that it’s the aspect of business where the brand can come alive. It allows you to step out of your logo and storefront and put out beautiful designs and graphics that make your brand start to feel tangible. Companies like Coca Cola, Google and Apple are great example of companies who […]

Marketing Investments: A Neccessary Cost for Success

I just stepped out of a sales call and I got into an interesting quick conversation with one of the people at the office I was visiting. He mentioned his higher up’s and how it was frustrating to try and get more exposure for the software they had developed. It was the usual gripes. People want […]

Good Content is Like Having a Good Personality

Yesterday I participated in 2 Twitter chats. To be specific they were #viralchat and #mediachat. While in these chats, we discussed the topic of content and influencer outreach. A question came up about how important content was to building a following. I replied with the following tweet and got a pretty good response from the other […]

The Spirit of Innovation: Challenging What We Know About Marketing

Note: At the writing of this post it was the day before President Obama’s State of the Union Last night was President Obama’s final State of the Union address. I was able to catch some of the speech on YouTube, but because of some impending deadlines I had to jump off and get back to […]

The Relationship Between Marketing and Automation

You ever have one of those days where you sitting at your desk, completely lost in the thought of all the tasks you want to accomplish for the day? All you really think about is getting some work done. But, a friendly face walks by and asks you to get lunch with the others. The […]

Call it a Resolution Or Don’t. It Doesn’t Matter

“A war is being fought right now and the good guys are losing. That war is the internet and we’re all equal players.” The internet provides all of us a safe haven for hopefuls and dreamers to finally act on achieving success that was otherwise un-accessible to people who wanted to make it big. So really, […]