Google Business Profile Messaging Guide for Veterinary Practices

Since July of 2017, Google has been rolling out a new feature called, Google Business Profile Messaging. Leading experts have been reporting that the platform started rolling out back in July and the program itself was in a beta/pilot program since November of 2016. What is Google Business Profile Messaging? The messaging feature for Google […]

Being Original Is Overated

There’s nothing like being inspired to maintain a blog. If you have ever dabbled in marketing or websites, you probably have had some motivation or goal to keep up a blog. I’ve been there too. I’ve had numerous blogs that I’ve had the ultimate goal of contributing to every single day. In most cases, I’ve […]

Specials and Deals Are a Terrible Healthcare Marketing Strategy

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A marketing campaign based on specials is not a marketing campaign. It definitely isn’t something that builds a brand either. I have had the great fortune of working with clients for a number of years. In this time, I have run a variety of marketing campaigns and deals. This is what I have learned. Building […]

Excellence in Marketing is Doing the Small Things Everyday

I have this joke. When the moon comes up, some people turn into werewolves. For me, when night falls I don’t turn into a mythical beast. I turn into a pig. A big, fat pig. What I mean is I eat everything in site. A sample of what I can chomp through on cheat days […]

Marketing is Failing Often and Failing Fast

Recently I’ve been watching this show called Rick and Morty. If you don’t know what it is, it’s like Back to the Future mixed with Family Guy. I say that because the show airs on Adult Swim and is clearly not meant for children. There are two protagonists, a foul-mouthed, uncaring mad scientist grandfather by […]

Follow the Narrative

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I was driving into work today and ESPN was discussing a rather interesting topic. Many of their reporters are also their broadcasters or radio personalities. What was being discussed was the viability of UFC and if the sport needed its stars more than the stars needed the league. It was brought up that many reporters […]

90% of It is Being Present

While I was still in college, I was at an entrepreneurial conference that was held for university students. It was called CEO and it was all about inspiring students to really go at that start-up life. I remember at one of these sessions I was listening to a senior discuss what had helped him be […]

Get in the Habit of Looking for Collaboration

Collaboration is the word that we all heard as Freshman in college. You know, being in those common rooms or classes and being taught that if we all hold hands, we can change the world. Well however, naive you think that is or if you still believe it, there is definitely some business success that […]

If Marketing Doesn’t Speak to You, It Doesn’t Mean Its Bad

Just because you don’t like a message does not mean it is bad marketing. The best marketing targets a certain group and does a great job tailoring their message to that market. I’ve repeated this many times, but if you are marketing to everyone, you are marketing to no one. Therefore, when you watch commercials, […]

Organization is Key to Marketing

Failure in marketing isn’t about effort or creativity. Failure is lack of consistency. Consistency means the business staying committed to campaigns the whole way through. Excitement usually fades and people fall back into their old habits. Soon marketing is forgotten. Its like anything else really, diet or a fitness program. The way to get past this […]