Marketing is Failing Often and Failing Fast

Recently I’ve been watching this show called Rick and Morty. If you don’t know what it is, it’s like Back to the Future mixed with Family Guy. I say that because the show airs on Adult Swim and is clearly not meant for children. There are two protagonists, a foul-mouthed, uncaring mad scientist grandfather by the name of Rick and an uncomfortably awkward, noble 14-year-old kid named Morty. Well just like Back to the Future, Rick and Morty often travel through space, interdimensional, and sometimes through time.

Naturally, the typical plot arises. Rick and Morty go to these different timelines with the knowledge that could alter the past and future. Of course, it starts to make you think about yourself. If there were five words you could say to the past version of yourself, what would you say? Marketing is a big aspect of my life and I spend most of my days trying to learn more and more. However, whenever you are committed to something you will also become insecure. It’s normal. When I got to thinking about what I could tell myself when I was  in my early days starting this career, I’d tell myself,

“Embrace failure. It’s going to happen and the more you do it the better you will become.”

The sentiment of this message is actually quite common and popular now. You’ll find it uttered by most entrepreneurs who are interviewed about their success. I can’t tell you how many times I heard it when I was going to school, sitting through all the different guest speakers who came to campus. What I think isn’t conveyed though is the degree of failure. When you say the word failure, you often think of a big fat red F on an elementary school test. Then you start to think of inferiority and lack of worth. It then seeps internally as you worry about whether or not you as a person are a failure. All the goals that you had set, how many did you not attain?

Well, pull yourself out of that. You are, not a failure.

What you need to realize is that when people talk about failure, it doesn’t mean catastrophic, end of the world failure. It means little mistakes and hiccups that occur on the road. Maybe its sending an email to the wrong person, saying the wrong thing 8at the wrong time in a meeting. Yes, catastrophic failures will occur as well, but the little ones also teach you a lot. You have to make sure that you are mindful and asking yourself about these little mistakes and failures. How can you adjust, what can you do better, what did the other party do to cause you to commit that mistake?

I’ve blogged about it so much, but I think this topic helps round out a common message I’ve given to those who are conducting marketing campaigns. Stop trying to be perfect. You cannot anticipate all the road bumps, angry customers, and mistimed execution. All you can do is get started and when little obstacles trip you up, get up, take a note and keep going. Digital Marketing is failing often and failing fast.

Organization is Key to Marketing

Failure in marketing isn’t about effort or creativity. Failure is lack of consistency. Consistency means the business staying committed to campaigns the whole way through. Excitement usually fades and people fall back into their old habits. Soon marketing is forgotten. Its like anything else really, diet or a fitness program. The way to get past this burnout or to stay consistent is to create organization.Continue reading

How to Release A Product

Everyone wants to hit a home run. For anyone who plays baseball, obviously home runs aren’t everything. There is a lot more to the game. You want a good bull pin, people who can get on base and a defense that doesn’t commit errors. There is a lot to winning a baseball game. For marketing, its the same. Very rarely is it just one thing that will get you a win. I recently came across a case by Google and how they used marketing channels accessible to small business to advertise their products.Continue reading

To Be a Marketing Powerhouse, Build Habits. Marketing Habits

When your in marketing, you enter a world that borders the world of creativity and data. Saying this, the success of your marketing stops becoming systematic and more about your ability to leverage creativity and talent. This is a constant battle that I have to fight as I specialize in internet marketing and SEO. This conundrum has made me try to balance a level of creativity that can help create original content for clients while also harmonizing that with a commitment to tracking and analyzing data.Continue reading

Be Different. Reap the Benefits, Accept the Consequences

Most people can agree that talent is not enough. Success and fame is built on many circumstances. Some people will cry luck, environment, chance and the popularity of the time. The amalgam of factors make many people just shrug and walk away. And its the same for many field including music, sports and business. Your either lucky enough to be famous or you aren’t.Continue reading

Quantifying Your Earned and Spent Marketing Dollars

Marketing thrives in the digital world. Business lives in the physical world. Things like customer traffic, sales and profits are all still physical things. No doubt that as a small business you have thought about creating a digital marketing plan for your business. Social media posts, branded content and customer engagement will be a part of this new great marketing strategy that will take the store to the next level. However, at the end of the day, many small businesses spend weeks creating a beautiful marketing campaign, but few spend any time finding a way to track the campaigns.Continue reading

How Your Business Can Participate during Appreciation Days

Its hard to think of how to give value. Everyone tells you to do it, but that is like when people say be healthy. What does that even mean? Well today I have some quick ideas on how to get your business to participate in global or community celebrations and to provide value. This will help save you from those days of creative and content back log.Continue reading

Marketing Spotlight: Tom Fishburne – Marketoonist

Sunday comics are always the best. Even though newspapers have long been replaced by digital media, comic strips have this vintage style that remind me of the allure of a vinyl record. I remember always being a huge fan of Garfield comics. I loved that cat. That was the one thing I would get from the library when my mom would force me to read something.Continue reading

The Benefits of Joining a Community for Your Business

Specialization can lead to loneliness.

It’s true. No matter how good you are or how much you like to work independently, at the end of the day we would love to discuss our passions with our peers. Its not always easy when at the office your seen as the expert. Its not like your going to go to a local bar and happen to find someone who is an expert either. This is where I really urge people to actively find a community within their expertise. Not communities that are going to be your hiking buddies or the people you go to happy hour with.Continue reading

Why You Need to Follow DJ Khaled on Snapchat

We haven’t talked much about Snapchat at Ron Wave Design. However, for today’s post, we had to get into it. The reason is because of one man. His name is DJ Khaled. Yes, I’m talking about that one guy who was on all those songs from 2006 – 2010. You know the ones where he’s randomly screaming, “We The Best!”

We’re Not Joking, Give Him a Follow

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