User Generated Content And Community Make the Internet Awesome

Recently, I was going through YouTube and watching some old videos of the show, Inside the NBA. It’s your typical sports analyst show where it revolves around discussing the NBA. If you are a fan of basketball, you probably know the show. It wins its fair share of Emmy’s in addition to just being a staple of basketball culture.

Anyways, when I was watching some videos of old episode, I came across an oldie but goodie. Please watch the video, I guarantee its worth it.Continue reading

Call it a Resolution Or Don’t. It Doesn’t Matter

“A war is being fought right now and the good guys are losing. That war is the internet and we’re all equal players.”

The internet provides all of us a safe haven for hopefuls and dreamers to finally act on achieving success that was otherwise un-accessible to people who wanted to make it big. So really, people like you and me are who I am talking about. Add to that the unbelievable fast growth of social media and the overall nature of the internet being so much more complex, but also more opportunistic.Continue reading

Announcing the Fullerton Top 5 Campaign!

Welcome to Search Business Group’s new project!

This is as simple as it sounds. We are going to be going around ranking the top 5 everything in Fullerton. Everything consists of anything marketing or design related. So sorry, we won’t be ranking the top 5 pizza joints. Our wallets and stomachs ended up vetoing that idea.

Why Are We Doing This?

It’s easy to always talk about how amazing Coca Cola’s advertising is. The way Apple designs its products or how AT&T has such amazing customer service. Okay I’m joking there. 

These global companies of course will have the most cutting edge material to work with. They hire the cream of the crop in all areas which include designers, engineers, and in AT&T’s case, customer service reps. Okay, I’ll stop. Well at Search Business Group we are a small business trying to make it in Fullerton. So skyscrapers, sexy models and state of the art conference rooms are a long way away. Most other businesses in Fullerton and Orange County will be the same.

fullertonphotos_sts_101107_6757_masterbwThat doesn’t mean though that our community of businesses can’t make amazing things.

So as a start-up business based out of Fullerton and a Cal State Fullerton graduate me, we wanted to start a campaign solely based on Fullerton. Using our expertise in graphic design and marketing, we thought to create a local top 5 database to herald the businesses and designers that stand out. These will manifest in the following: Top 5 signs, menus, email clubs, social media posts, and more!

What to Expect

This campaign will be an extensive process as we will be going around the city looking through different materials and businesses to see what catches our eye. Everything will be judged based on certain criteria deemed professional yet effective. For example, some factors will include efficacy, aesthetics, appropriateness, etc.

This will be a fun process and one we hope will help raise the awareness for the city of Fullerton in addition to continuing the education of local business owners and Fullerton residents.