Is Exclusivity Guaranteed by Your Medical SEO Agency?

Medical SEO Agency

Most SEO Agencies do NOT offer exclusivity to their clients. Are you concerned about working with a SEO Agency that also does work for other medical practice in the same city with the same areas of practice? What if your SEO Agency were using the same internet marketing strategies to promote your competitors’ practice as they were using for yours?

I’d be very concerned working with a SEO Agency Offers Exclusivity, and you should be too! Yet that’s exactly the way many big SEO Agencies companies do business, and it’s exactly opposite to the approach we take at Search Business Group. Our Medical SEO agency offers exclusivity to all of our clients including dentists, pediatric dentist, periodontist, chiropractors, veterinary & more. We do NOT work with our client’s competitors. Period!

Your Medical Practice Deserves an Exclusive Internet Marketing Partner

We are not a one-size-fits-all type of Medical SEO Agency, and we don’t ever work with other practices in the same market as our clients. In fact, we provide our practice clients with completely custom solutions based on the specific kinds of cases they want.

To achieve the level of success we regularly attain for our doctors, we take a totally non-traditional approach: we become your true marketing partner. You’re our client, and we want to get to know you, but we also want to get to know all about your clients and ideally have a full understanding of their needs, wants and desires before customizing strategies to market your practice.

We achieve extraordinary results building strong relationships with our clients based on trust. We produce custom solutions designed specifically for our clients, and guarantee exclusivity.

The Search Business Group Difference Means You Come First

If your medical practice is a good fit for Search Business Group, you’ve most likely already spoken with some of the large medical marketing companies who promise doctors like you that they will get you on the first page of Google while they tell 50 of your direct competitors the same exact thing. These companies also have 3x as many employees in on their sales team then expert staff actually working on their client’s websites. One of the larger medical internet marketing companies sent many of my clients a huge direct mail piece offering a chance to win a Vegas trip if they agreed to a 30 minute website consultation. Any thoughts on the quality of those leads?

Medical SEO Agency Offers Exclusivity

We don’t have 500 employees, and we haven’t been cold calling your practice. You found us because we practice what we preach by implementing advanced SEO on our website to ensure we show up at the top of Google. At Search Business Group, Digital Marketing Agency in Fullerton, We take our business and clients personally and really care, we’re results-driven, and exclusivity for our clients is of the utmost importance. Just as you should be selective in choosing a medical SEO agency to work with, we are selective in the clients we choose to work with. Our goal is to find leaders in their area of practice who are looking to radically grow their practice through a mutually equitable long term partnership.

Contact us and speak with an expert on how we can help your practice.

Marketing is Failing Often and Failing Fast

Recently I’ve been watching this show called Rick and Morty. If you don’t know what it is, it’s like Back to the Future mixed with Family Guy. I say that because the show airs on Adult Swim and is clearly not meant for children. There are two protagonists, a foul-mouthed, uncaring mad scientist grandfather by the name of Rick and an uncomfortably awkward, noble 14-year-old kid named Morty. Well just like Back to the Future, Rick and Morty often travel through space, interdimensional, and sometimes through time.

Naturally, the typical plot arises. Rick and Morty go to these different timelines with the knowledge that could alter the past and future. Of course, it starts to make you think about yourself. If there were five words you could say to the past version of yourself, what would you say? Marketing is a big aspect of my life and I spend most of my days trying to learn more and more. However, whenever you are committed to something you will also become insecure. It’s normal. When I got to thinking about what I could tell myself when I was  in my early days starting this career, I’d tell myself,

“Embrace failure. It’s going to happen and the more you do it the better you will become.”

The sentiment of this message is actually quite common and popular now. You’ll find it uttered by most entrepreneurs who are interviewed about their success. I can’t tell you how many times I heard it when I was going to school, sitting through all the different guest speakers who came to campus. What I think isn’t conveyed though is the degree of failure. When you say the word failure, you often think of a big fat red F on an elementary school test. Then you start to think of inferiority and lack of worth. It then seeps internally as you worry about whether or not you as a person are a failure. All the goals that you had set, how many did you not attain?

Well, pull yourself out of that. You are, not a failure.

What you need to realize is that when people talk about failure, it doesn’t mean catastrophic, end of the world failure. It means little mistakes and hiccups that occur on the road. Maybe its sending an email to the wrong person, saying the wrong thing 8at the wrong time in a meeting. Yes, catastrophic failures will occur as well, but the little ones also teach you a lot. You have to make sure that you are mindful and asking yourself about these little mistakes and failures. How can you adjust, what can you do better, what did the other party do to cause you to commit that mistake?

I’ve blogged about it so much, but I think this topic helps round out a common message I’ve given to those who are conducting marketing campaigns. Stop trying to be perfect. You cannot anticipate all the road bumps, angry customers, and mistimed execution. All you can do is get started and when little obstacles trip you up, get up, take a note and keep going. Digital Marketing is failing often and failing fast.

Follow the Narrative

digital marketing orange county

I was driving into work today and ESPN was discussing a rather interesting topic. Many of their reporters are also their broadcasters or radio personalities. What was being discussed was the viability of UFC and if the sport needed its stars more than the stars needed the league. It was brought up that many reporters who write about certain sports will tend to follow narratives. They gravitate towards certain players’ rise or journey or in Football ‘s case, they discuss the tradition and hardship of the city.

It got me to thinking. Many of these sporting leagues thrive under the stories they tell or how they handle their marketing. As an avid fan of the NBA, I can tell you that the league definitely follows individual stars rather than a team itself. Now I can’t say which method is better or not, but all I can say is that in the NBA’s case, the route they picked for themselves worked. They used a style of following individuals that fans can relate to. The figures that make people feel inspired or just awestruck. That’s why sometimes you’ll hear on broadcasts, they talk about some players being marketable or not.

Marketing isn’t About the Product. It’s About the Receiver.

This all reminded me of a topic that I learned back in school and when I was in college trying to read as many marketing articles as I could find. Marketing needs to revolve around things people can relate to. Marketing isn’t about the product or the service, what it is about is how it can benefit the customer, how it will make them have a better life. It can make them feel happier, sexier, confident, and so on.

When it comes to digital marketing for your business, discussing the attributes of a product is great. At the end of the day, you need to be sharing what sets your product apart from the competing ones in the market. To do that though doesn’t mean you just talk about the competitive advantage itself. You need to translate it into what kind of benefit it will bring to the customer’s life. Translate success.

Write that narrative. People love stories and many people love their own story. Make sure that your product or business can be a part of their story and that your product can do that for them.

 

 

90% of It is Being Present

While I was still in college, I was at an entrepreneurial conference that was held for university students. It was called CEO and it was all about inspiring students to really go at that start-up life. I remember at one of these sessions I was listening to a senior discuss what had helped him be successful. He had started a college start-up that helped men deliver gifts to their girlfriends. I know right, a college senior WOULD create a business like that.30

Anyways, one of the things that he mentioned to us was the concept of being present. He said that 90% of it is being there. It’s so easy to stay in bed and make up every different excuse not to go somewhere. The real success though is making that effort to leave your door and be present. Its been some years since I heard those words, but man has they rung true. Especially in Digital Marketing.

Being Present in Marketing

In marketing, we are plagued with many problems. One of those things includes gaining someone’s attention. We often cannot get attention because we ask for it only when we need it. That isn’t the best recipe. It’s like when a door to door salesman comes to sell you something. They don’t know you, you don’t know them and they are there really only to sell you something. That is it.

Of course, sometimes this works. Especially when the salesman happens to offer something of incredible value that you may need at the time. However, when thousands of companies and millions of salesmen and marketers are vying for your attention, its harder to get that lucky.  It’s the same reason why major sportswear companies like Nike hire athletes to market their brand. It’s because as consumers, we trust those athlete’s decisions.

Here is whereas a business you need to learn to be present. You have to locate places where you can add value. Maybe it’s at a local Chamber of Commerce, an online forum or a social media chat. Here’s where that college senior’s advice ring true. You have to be present, which is 90% of the success. If you expect to go in guns blazing, trying to sell your product in forums and chats where people don’t know you, you are likely to get burned.

You need to put in the work before. Be present, put in that 90%. Go to those located targets earlier and don’t sell. Participate in the conversation and be present.

If Marketing Doesn’t Speak to You, It Doesn’t Mean Its Bad

Just because you don’t like a message does not mean it is bad marketing. The best marketing targets a certain group and does a great job tailoring their message to that market. I’ve repeated this many times, but if you are marketing to everyone, you are marketing to no one. Therefore, when you watch commercials, see advertisements or witness a campaign, don’t jump to conclusions if it doesn’t resonate with you.Continue reading

You Have to Find Your Market

A part of my time I spend at a co-working space down in Costa Mesa. While there I’d fielded questions from many start ups and small businesses. Something that comes up a lot is that the business knows who their target customer is. They know who they want to reach out to. Where people need help is in finding the audience.Continue reading

To Be a Marketing Powerhouse, Build Habits. Marketing Habits

When your in marketing, you enter a world that borders the world of creativity and data. Saying this, the success of your marketing stops becoming systematic and more about your ability to leverage creativity and talent. This is a constant battle that I have to fight as I specialize in internet marketing and SEO. This conundrum has made me try to balance a level of creativity that can help create original content for clients while also harmonizing that with a commitment to tracking and analyzing data.Continue reading

What is Content Marketing? And Why Should I Do It?

What is Content and Why is it Such a Big Deal?

You ever heard the term, “Content is King”? Yeah I have too and just like you, I also hate hearing it. It is one of the most overused terms used in the business and marketing world right now. It is being used for the right reasons though and the adage “Content is King” overuse is the unintended consequence. Content truly is now the focus of many agencies and corporations. Now it may not necessarily be the king, but it definitely is the fuel powering campaigns.Continue reading