If You Practice Good SEO, You Shouldn’t Worry About Updates
The Distrust of Search Engine Optimization While starting the agency, I’ve been in my fair share of meetings. My central tenant in these meetings is Search Engine Optimization. It’s what we specialize in and the focus of all our marketing campaigns. SEO doesn’t get the cool kid attention that Social Media does, though. Many business […]
Small Business Guide to Adding Your Business Listing
Adding your business listing to directories is one of the basic necessities of ensuring high rankings on Google. It seems easy enough, adding a name, contact info, and such, but if you tried doing it already you already know what the headache is. For some reason, all the major data providers seem to have different […]
Marketing is Failing Often and Failing Fast
Recently I’ve been watching this show called Rick and Morty. If you don’t know what it is, it’s like Back to the Future mixed with Family Guy. I say that because the show airs on Adult Swim and is clearly not meant for children. There are two protagonists, a foul-mouthed, uncaring mad scientist grandfather by […]
Follow the Narrative
I was driving into work today and ESPN was discussing a rather interesting topic. Many of their reporters are also their broadcasters or radio personalities. What was being discussed was the viability of UFC and if the sport needed its stars more than the stars needed the league. It was brought up that many reporters […]
Get in the Habit of Looking for Collaboration
Collaboration is the word that we all heard as Freshman in college. You know, being in those common rooms or classes and being taught that if we all hold hands, we can change the world. Well however, naive you think that is or if you still believe it, there is definitely some business success that […]
If Marketing Doesn’t Speak to You, It Doesn’t Mean Its Bad
Just because you don’t like a message does not mean it is bad marketing. The best marketing targets a certain group and does a great job tailoring their message to that market. I’ve repeated this many times, but if you are marketing to everyone, you are marketing to no one. Therefore, when you watch commercials, […]
When Data is Not Enough
Numbers offer comfort. We like to use them as a crutch. That way, whatever happens, we can say it wasn’t me, it was what the numbers said. In business, you are going to be inundated with numbers. Every software and online provider will be feeding you numbers so they can prove that their service is […]
How to Release A Product
Everyone wants to hit a home run. For anyone who plays baseball, obviously home runs aren’t everything. There is a lot more to the game. You want a good bull pin, people who can get on base and a defense that doesn’t commit errors. There is a lot to winning a baseball game. For marketing, […]
What Music Artists Teach Us About Guest Blogging
Guest blogging is a highly technical term that really is only used by the online marketing and blogging community. At its core, it means you as an individual, or a business, writing or contributing on another entities marketing channels. A common example is a website specialist writing a post for a company that helps small […]
Marketing, Like Business, is About Who You Know
The deeper I get into marketing, the more I realize how little power a brand and marketer really has. The reason being that at the end of the day, you can have all the best graphics, product benefits and greatest advertising campaign. But if there is no one to receive it or to help spread […]
