How to Claim My Business Listing on Localeze

Though Localeze  now requires payments, if you are just looking to update your listing then you can still do it for free. To qualify for the free update you need to create an account and are restricted to only one update a year. If your business is listed on the Localeze database then you are in luck. If you need to add your listing because you can’t find your business, you will be required to pay.Continue reading

How to Add My Business Listing on Localeze

Localeze, sadly, has switched from offering free claiming of listings to a paid feature. The price is not cheap for small businesses as they ask for an amount of $297. Note that if you are lucky, your business may already be in Localeze’s database. If so, you are allowed a free update as long as you have an account and you only do it once a year.Continue reading

How To Add My Business Listing to Best of the Web

Best of the Web is one of the mid level directories of the web. Below we take you through how to add your business to Best of the Web. Be careful as if you go the wrong route on the website you may accidentally sign up for the billing and marketing plan. What the tutorial shows you below is how to add your business to Best of the Web as a free listing.Continue reading

First 5 Steps of SEO

On our last post I went through what Search Engine Optimization is. Today I’m going to help you figure out what you can tangibly do to start your SEO efforts. If you haven’t read my prior post, I’d advise you to go through it if you don’t know What Search Engine Optimization theoretically is.

Step 1: Establish what people type in when they are searching for your industry of business

For example, when people are looking for Pizza Hut, Domino’s or Papa John’s they are likely to type in pizza. Create a list of 3 – 5 key terms that you think are appropriate for your business.

What I often find is that most businesses want to maximize too many words. For now though just pick 3 – 5 general terms. In the pizza case you could do pizza, pizza delivery,  breadsticks

Step 2: Check if your website addresses the terms you wrote down

Does the pages of your website reference your chosen words. Can you find traces of the word pizza in your text and titles. If you have lots of images, do the file names of the images have the word pizza in them? If you do then you are on the right track.

If not, then you need to start identifying where you can start placing the word pizza throughout your site. Essentially what you will have done is a keyword audit of your website.

Step 3: Type the search terms into Google or Bing. See what comes up

What we are doing here is essentially a market/competitive analysis. We want to see where you rank in terms of SEO. Are you appearing in the first page and if you are, are you at the top of the page. If you are a small business you most likely are not on the first page.

When you type in your term you want to see who is popping up first. Check out their website, take note of who they are and make sure to keep track of their site. In the long haul, as you advance your SEO knowledge you will be dissecting their site.

Step 4: Check Social Media and Google Places

RW Design: First Step of SEO - Google PlacesIf your in a business where it triggers Google’s local search, it will provide you with Google Places listings right in the search. This will be the 1st thing users see. Check the Google reviews, how many do your competitors have? How many do you have? See what the average number of reviews are for the top three and make a mental note to try and grow your review count to about the same. Note that the magic number is 25, if you get 25 Google pretty much will anoint you automatic top listing.

Step 5: Check Where You Are

This essentially is gut check time. You need to see where you are and how you rank. Do a quick look on each page and see if you pop up. I’d advise after about 10 pages you don’t need to look anymore. This will help you establish how far behind you are. For those who would like to know the exact rank, I highly recommend using the SEO Book’s Firefox Rank Checker.

For now we will leave it there. Make sure to check back as I lay the next step to understanding your business in context of SEO.