Marketing Your Marketing

Whether your an entrepreneur or a business who has never conducted a marketing campaign, your going to run into a problem. The only solution is marketing your marketing. Its a phrase I coined during my time at my university. The best way for me to explain what this means is by providing an example we […]

The Benefits of Joining a Community for Your Business

Specialization can lead to loneliness. It’s true. No matter how good you are or how much you like to work independently, at the end of the day we would love to discuss our passions with our peers. Its not always easy when at the office your seen as the expert. Its not like your going […]

Facebook Won’t Save Your Marketing, But it Certainly Helps

A couple months ago I was trying to plan a little birthday event to be able to reconnect with old friends. I spent some time researching locations, asked for recommendations and then created a Facebook event page. I went through my entire friends list and invited a whole bunch of people. Like any business, I thought creating that […]

Case Study: How I as a Consumer Decided Where to Eat

Sitting in a parking lot, staring intently on our phones, my friend and I were trying to figure out where we would eat. We were in a section of Los Angeles that was unfamiliar to us and coming from Orange County, we were unsure about where to go. Santa Monica was just a little too […]

Marketing Spotlight: WatchMojo

Today’s spotlight is a YouTube channel that I’ve been watching for about five years now. They do a great job with their content and till this day I’m still really impressed how they have made a business out of their videos. The channel is called WatchMojo and it is often what I find myself wasting […]

How SEO Builds Strategic Partnerships?

At the end of the day Search Engine Optimization is meant to increase your rankings. To get there though you need a good site, great content and links. What often happens though is that if you do SEO right, business relationships pop up. What I have found is that conducting search engine optimization has brought […]

The Concept of Minimum Viable Product for Marketing

What’s great about marketing is that it’s the aspect of business where the brand can come alive. It allows you to step out of your logo and storefront and put out beautiful designs and graphics that make your brand start to feel tangible. Companies like Coca Cola, Google and Apple are great example of companies who […]

Content Ideas Your Business Can Take From TV and Radio Shows

I watch/listen to a lot of talk shows. Sports talk shows that is. And when you watch any genre  of talk show over and over again, you start noticing patterns. Well what I noticed with sports talk shows is how they make their show fun. Its hard enough sitting in a lecture or a seminar […]

Tracking Your Marketing is like Planting Seeds

The ill-deserved fate of marketing is it still has not figured out a way to be able to track itself. Yes, mediums like Analytics, call tracking and coupon codes have provided an avenue for businesses to begin understanding what they are doing. However, the nature of the market still has prevented many businesses from understanding […]

Marketing Investments: A Neccessary Cost for Success

I just stepped out of a sales call and I got into an interesting quick conversation with one of the people at the office I was visiting. He mentioned his higher up’s and how it was frustrating to try and get more exposure for the software they had developed. It was the usual gripes. People want […]