Follow the Narrative

I was driving into work today and ESPN was discussing a rather interesting topic. Many of their reporters are also their broadcasters or radio personalities. What was being discussed was the viability of UFC and if the sport needed its stars more than the stars needed the league. It was brought up that many reporters who write about certain sports will tend to follow narratives. They gravitate towards certain players rise or journey or in Football ‘s case, they discuss the tradition and hardship of the city.Continue reading

Get in the Habit of Looking for Collaboration

Collaboration is the word that we all heard as Freshman in college. You know, being in those common rooms or classes and being taught that if we all hold hands, we can change the world. Well however, naive you think that is or if you still believe it, there is definitely some business success that comes from collaboration.

Marketing Collaboration is a Great Way to Grow Your Audience

Collaboration leverages the power of Word of Mouth. Thousands and millions of companies are out there. Everyone is trying to be unique and stand out. Well as a business owner you are an equal player with your own expertise. There are other businesses who are experts in other areas. At the end of the day though, they are trying to grow their audience and customer base.

It can be as simple as a Internet hosting company working with a web design company on creating joint content. Of course, you’d like things to go just beyond a simple advertising relationship. What is best is if your the hosting company asked the web design company to step in and be a guest on their blog/podcast or seminar. Offer advice on what businesses should prepare for they build their site or what to avoid.

It’s that simple.

You Don’t Have to Look Too Far to See This Collaboration

Go through your albums and songs. Go look at how many of those songs are collaborated. I recently have been addicted to the new Kanye West album, The Life of Pablo. And no joke, he features over 10 artists on this album. Yet here’s where I want to quell initial fears. Collaboration is stopped by insecurity of a business to be shown up by how good other businesses are.

Now let’s go back to Mr. West. Saving any of your preconceived notions of the man, he is in the discussion for best rapper. There are other great peers, but he is in the discussion. Now, with someone as so concerned about himself,  you’d think he be guarded. But no, Kanye features a multitude of artists to help him create even better music.

Kanye is Kanye. We’re Talking About Business

Of course this may seem trivial. As if I’m citing tabloid trash, but I think we need to think of Kanye’s position. As an artist/rapper, he has a business to run as well. He is dealing with millions. At the launch of the album he tweeted out that he was $53 million in debt.

If you were $53 million in debt, you’d be in crisis mode. It’s not a laughing matter or just another tabloid article. Its a serious, financial situation to be in. Well note that for your business, take a page from Kanye and other artists.

Utilize the talents and expertise of others in your community. Their collaboration can enrich your content.

Collaboration Also Exposes New Audiences to You

When your helping other businesses with their marketing, you grow your expertise. When you walk up in their, the other business is telling their customers and audience that you are someone to trust. That you know what your talking about. That means the company has already done the hard work for you. They got the trust.

Now its your job to deliver. Offer great value. Teach great content. Then you will have gained some leads for your business.

How to Release A Product

Everyone wants to hit a home run. For anyone who plays baseball, obviously home runs aren’t everything. There is a lot more to the game. You want a good bull pin, people who can get on base and a defense that doesn’t commit errors. There is a lot to winning a baseball game. For marketing, its the same. Very rarely is it just one thing that will get you a win. I recently came across a case by Google and how they used marketing channels accessible to small business to advertise their products.Continue reading

Quantifying Your Earned and Spent Marketing Dollars

Marketing thrives in the digital world. Business lives in the physical world. Things like customer traffic, sales and profits are all still physical things. No doubt that as a small business you have thought about creating a digital marketing plan for your business. Social media posts, branded content and customer engagement will be a part of this new great marketing strategy that will take the store to the next level. However, at the end of the day, many small businesses spend weeks creating a beautiful marketing campaign, but few spend any time finding a way to track the campaigns.Continue reading

What is Content Marketing? And Why Should I Do It?

What is Content and Why is it Such a Big Deal?

You ever heard the term, “Content is King”? Yeah I have too and just like you, I also hate hearing it. It is one of the most overused terms used in the business and marketing world right now. It is being used for the right reasons though and the adage “Content is King” overuse is the unintended consequence. Content truly is now the focus of many agencies and corporations. Now it may not necessarily be the king, but it definitely is the fuel powering campaigns.Continue reading

What is SEO? Explained in Laymen Terms

Search Engine Optimization in the last five years has catapulted to the very core of any online marketing campaign. What once was a new fad has quickly become a non negotiable, vital pillar of any successful business that wants to survive in the 21st century.

This hyper speed growth has produced a wide gap between those who know SEO and those who don’t. If your like most people, Search Engine Optimization is a mammath of a term. Knowing what it means is a whole other story that quite understandably is sometimes not worth it for many business people. Today I’ll go through Search Engine Optimization, most often represented as SEO, what you need to know and best practices.Continue reading

How SEO Builds Strategic Partnerships

At the end of the day Search Engine Optimization is meant to increase your rankings. To get there though you need a good site, great content and links. What often happens though is that if you do SEO right, business relationships pop up. What I have found is that conducting search engine optimization has brought about those treasured underlined blue fonts to get directed to your site, but it leads you to people and businesses that are more than willing to start a relationship with you. Today, I’ll take you through how SEO and linkbuilding helps get your business not only ranked higher, but it gets you more connected.Continue reading

Good Content is Like Having a Good Personality

Yesterday I participated in 2 Twitter chats. To be specific they were #viralchat and #mediachat. While in these chats, we discussed the topic of content and influencer outreach. A question came up about how important content was to building a following.

I replied with the following tweet and got a pretty good response from the other participants.Continue reading

How to Claim My Business Listing on Infogroup (Express Update)

Claiming your business on Express Update is imperative to SEO success. It is one of the largest providers of database information to other sites. Below is a step by step guide on how to claim your business listing on Express Update. Continue reading

How To Add My Business Listing to Best of the Web

Best of the Web is one of the mid level directories of the web. Below we take you through how to add your business to Best of the Web. Be careful as if you go the wrong route on the website you may accidentally sign up for the billing and marketing plan. What the tutorial shows you below is how to add your business to Best of the Web as a free listing.Continue reading