You Have to Find Your Market

A part of my time I spend at a co-working space down in Costa Mesa. While there I’d fielded questions from many start ups and small businesses. Something that comes up a lot is that the business knows who their target customer is. They know who they want to reach out to. Where people need help is in finding the audience.Continue reading

What is an Influencer

What is an Influencer

Influencers is a popular term used in the Marketing industry. Its a broad term for a figure who is particularly well respected in their industry and has a following of people who look to them for advice. There is no numerical or statistical barometer for determining if a person is an influencer. Influencers are not restricted by mediums either. So they can be an influencer from blogging, Instagram, Twitter, etc.Continue reading

How to Release A Product

Everyone wants to hit a home run. For anyone who plays baseball, obviously home runs aren’t everything. There is a lot more to the game. You want a good bull pin, people who can get on base and a defense that doesn’t commit errors. There is a lot to winning a baseball game. For marketing, its the same. Very rarely is it just one thing that will get you a win. I recently came across a case by Google and how they used marketing channels accessible to small business to advertise their products.Continue reading

What Music Artists Teach Us About Guest Blogging

Guest blogging is a highly technical term that really is only used by the online marketing and blogging community. At its core, it  means you as an individual, or a business, writing or contributing on another entities marketing channels. A common example is a website specialist writing a post for a company that helps small businesses start. The post is for the company but it is written by the website specialist.Continue reading

Be Different. Reap the Benefits, Accept the Consequences

Most people can agree that talent is not enough. Success and fame is built on many circumstances. Some people will cry luck, environment, chance and the popularity of the time. The amalgam of factors make many people just shrug and walk away. And its the same for many field including music, sports and business. Your either lucky enough to be famous or you aren’t.Continue reading

Marketing, Like Business, is About Who You Know

The deeper I get into marketing, the more I realize how little power a brand and marketer really has. The reason being that at the end of the day, you can have all the best graphics, product benefits and greatest advertising campaign. But if there is no one to receive it or to help spread the word, then there is no point. Digital Marketing is something that is a collective unit. It necessitates the help of many individuals. This includes your customers, the media and influencers.Continue reading

Social Media Is About Consistency Not Quantity

Last night I conducted a social media audit. The point of the audit was to better understand the current social media presence for a client that Ron and I recently had signed. The new client’s major emphasis was Social Media. They wanted to be a part of the social media game, so naturally I needed to see how all the competitors were doing. After looking through about 8 different companies and all of their social media accounts, it offered a nice reminder to what separates the good from the bad. That thing is consistency.Continue reading

How Your Business Can Participate during Appreciation Days

Its hard to think of how to give value. Everyone tells you to do it, but that is like when people say be healthy. What does that even mean? Well today I have some quick ideas on how to get your business to participate in global or community celebrations and to provide value. This will help save you from those days of creative and content back log.Continue reading

Marketing Spotlight: Tom Fishburne – Marketoonist

Sunday comics are always the best. Even though newspapers have long been replaced by digital media, comic strips have this vintage style that remind me of the allure of a vinyl record. I remember always being a huge fan of Garfield comics. I loved that cat. That was the one thing I would get from the library when my mom would force me to read something.Continue reading

What is Content Marketing? And Why Should I Do It?

What is Content and Why is it Such a Big Deal?

You ever heard the term, “Content is King”? Yeah I have too and just like you, I also hate hearing it. It is one of the most overused terms used in the business and marketing world right now. It is being used for the right reasons though and the adage “Content is King” overuse is the unintended consequence. Content truly is now the focus of many agencies and corporations. Now it may not necessarily be the king, but it definitely is the fuel powering campaigns.Continue reading