Everyone wants to hit a home run. For anyone who plays baseball, obviously home runs aren’t everything. There is a lot more to the game. You want a good bull pin, people who can get on base and a defense that doesn’t commit errors. There is a lot to winning a baseball game. For marketing, […]
The deeper I get into marketing, the more I realize how little power a brand and marketer really has. The reason being that at the end of the day, you can have all the best graphics, product benefits and greatest advertising campaign. But if there is no one to receive it or to help spread […]
Last night I conducted a social media audit. The point of the audit was to better understand the current social media presence for a client that Ron and I recently had signed. The new client’s major emphasis was Social Media. They wanted to be a part of the social media game, so naturally I needed […]
Getting ideas for social media is a lot easier when you tune in to what is going on in the community and in the media. Keeping up to date on everything can be extremely difficult though. I’ve compiled a list of dates and events in September that your business can take advantage of for your […]
Twitter Chats are the unsung heroes of the Twitter world. Unlike Facebook, Twitter is a social media where people are actively looking for a conversation. Tools like hash tags and Twitter’s live events just optimize the opportunity to find new people to follow and interact with.