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Ron Arellano

Does My Website Need to Meet ADA Compliance Requirements?

This is a complicated question with many answers, none of which can be accepted as the right one at this time. While there have been a handful of lawsuits since 2016, a couple of which did obtain a ruling in court, there is currently no legislation that outlines specific requirements

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Ron Arellano

Is Exclusivity Guaranteed by Your Medical SEO Agency?

Most SEO Agencies do NOT offer exclusivity to their clients. Are you concerned about working with a SEO Agency that also does work for other medical practice in the same city with the same areas of practice? What if your SEO Agency were using the same internet marketing strategies to

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How much does it cost to put up a website?

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Google My Business Messaging Guide for Veterinary Practices

Since July of 2017, Google has been rolling out a new feature called, Google My Business Messaging. Leading experts have been reporting that the platform started rolling out back in July and the program itself was in a beta/pilot program since November of 2016. What is Google My Business Messaging?

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The Search Business Group Top 5 Finds from CatCon

Over this weekend, Search Business Group took a trip to CatCon in Pasadena. The event was a 2 day event that was made for every person whose dream it is to be a crazy old cat lady :). Now that it’s been a couple of days and I’ve finally recovered

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Sham Surgery: A Look at Placebo’s with Seth Godin

Today’s post comes after a great piece by the best selling author, Seth Godin and surgeon Ian Harris. In his groundbreaking book, “Surgery, the Ultimate Placebo“, Harris finds that sham surgeries have been proven to show benefits. A 2014 review showed that of 53 trials, 74% of sham surgeries provide

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Being Original Is Overated

There’s nothing like being inspired to maintain a blog. If you have ever dabbled in marketing or websites, you probably have had some motivation or goal to keep up a blog. I’ve been there too. I’ve had numerous blogs that I’ve had the ultimate goal of contributing to every single

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Specials and Deals Are a Terrible Marketing Strategy

A marketing campaign based on specials is not a marketing campaign. It definitely isn’t something that builds a brand either. I have had the great fortune of working with clients for a number of years. In this time, I have run a variety of marketing campaigns and deals. This is

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Section 2: Keywords Research for Veterinarians

Keyword research is the most fundamental aspect of search engine optimization. Keywords are the building blocks of search engines. This means its important to do your homework. What Are Keywords? Keywords are the search terms that users use when Googling something. For example, if a pet owner googles the term

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Section 1: Veterinarians and Search Engines

Before we charge into the technical, fundamental aspects of search engine optimization (SEO) its worth it to discuss the conceptual side. For those who want to just dive in, skip ahead to _____ A great way to understand search engines is to think of them as libraries. Let’s imagine you

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Ultimate Veterinary Guide to SEO

What is Veterinary SEO? SEO is the digital marketing discipline focusing on obtaining the most traffic possible from organic traffic on search engines. Veterinary Search Engine Optimization (SEO) focuses the marketing discipline specifically on veterinarian websites and driving more traffic to those sites. This is accomplished by implementing creative and

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Veterinarian Guide to Everything Online Marketing

There is just too much that every business “needs” to be doing. I’m sure you’ve seen the articles. The ones that scare the hell out of you. Titles will often sound like “10 Reasons Why Your Business Needs to be on Facebook”,  “If your not on Instagram, your losing money”

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Marketing is Failing Often and Failing Fast

Recently I’ve been watching this show called Rick and Morty. If you don’t know what it is, its like Back to the Future mixed with Family Guy. I say that because the show airs on Adult Swim and is clearly not meant for children. There are two protagonist, a foul

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