Branding Services Orange County

Did you know your brand goes beyond having a strong name or creative logo?

Well-designed brands keep the same style on all their marketing materials including the digital assets.

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Branding: Essential Business Resource

Website, Social Media, and Print collateral like business cards, brochures, and banners will certainly make you feel more confident, but good design does so much more than that. Quality design increases the effectiveness of your digital and print pieces. Whether you’re trying to sell a product, shift the perception of your brand or deliver a message, great design will help you accomplish your goal.

Fullerton, Orange County branding company Search Business Group works collaboratively to give your company an eye-catching brand to put you ahead of your competitors. From logos to print work to packaging, we deliver inspired, effective, intelligent work for your brand.

Looking for pricing? Request a quote for your logo


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Branding Services in Orange County

As your partner, Search Business Group, Digital Marketing Agency in Fullerton provides your company with comprehensive branding design services in Orange County that help your business to stand out from the crowd.

Logo and Identity

Logo & Identity Design

We create awareness with a unique approach by combining our artist and digital experience to make an outstanding brand.

Brand Tuning

Brand Tuning

For the one who already has a brand, but for any reason, you are not happy with it. Trust us, we know this feeling very well.

Identity / Secondary Elements

A series of elements related with the provided logo.

Brand Book Manual

Our most popular option

Stationary Design

You already have your brand and logo ready. But you realize you need extra print or digital marketing materials.

Print Solutions

Graphic Design and Print Solutions

For the one who needs help with design, printing, and delivery. Business Cards, Postcards, Brochures, Catalogs, and more.

Logo and Identity Design In Orange County

A logo identifies a business visually thru graphics, icons, symbols, text, or images also a logo makes you stand out from the competition. The function of a logo is to give your business a unique mark that differentiates you from other businesses. An outstanding logo identifies key information about your business like the industry, the service you provide, and even your target demographic. A logo builds brand recognition.

What are the elements of a logo?

There are no specific ingredients or exact rules to follow, but we can break down some of the most common elements and it will depend a lot on the designer’s taste. It’s really good to hear what a professional branding agency has to tell you, they have been trying over a million combinations and see types of fonts all day long, normally they have the best answer for this case. Let’s dive into the most common elements

What is typography?

Typography is the art of arranging letters and text in a way that makes the copy legible, clear, and visually appealing to the reader. Typography involves font style, appearance, and structure, which aims to elicit certain emotions and convey specific messages. In short, typography is what brings the text to life.

Let Search Business Group design your vision

Typography is so much more than just choosing beautiful fonts: it’s a vital component of user interface design. Good typography will establish a strong visual hierarchy, provide a graphic balance to the website, and set the product’s overall tone. Typography should guide and inform your users, optimize readability and accessibility, and ensure an excellent user experience.

Typography builds brand recognition, Typography influences decision making, Typography holds the attention of the readers

What is Brand Imagery?

Brand imagery is the tangible or intangible elements that consumers associate with a brand. It could be a package, an experience, a small, a feeling, a taste, and so on. Brand imagery is visual, auditory, olfactory, or tactile. In other words, it can come from any of the five senses and can be unique to each consumer.

What Are Brand Colors and Shapes?

Brands and color are inextricably linked because color offers an instantaneous method for conveying meaning and message without words. Colors and shapes work in harmony with each other to communicate, there are natural — or universal — associations evoked by shapes and colors that are common to all of us. Even the most basic geometrical shapes can be soft or hard, stable or threatening.

What Is Context?

Brands must identify and then focus their communications on a core target audience. The experiment suggests that brands should focus as much on target contexts as they do target audiences. Brands that prioritize context will have a significant advantage over those that fall for the fundamental attribution error.

What Are The Brand Static Elements?

It is either unchanging or unmoving. In the case of your logo, it just means you use the same logo design wherever and whenever your brand makes an appearance. This includes logo placement on your website, social profiles, shipping materials, email, regular mail newsletters, and more.

A static logo uses the same colors, and styles and has almost no variation from platform to platform.

What are the Dynamic Elements for Branding?

A dynamic logo is one that changes shape, size, style, and even color. You might have a monochrome logo design for certain sites and a full-color version for others. Another, less common, form of the dynamic logo is one that is animated.

A dynamic logo is designed to change, but it doesn’t do so just for the heck of it. When it does take a new form, it’s to adapt to a particular portal or medium. An icon version of your logo would be ideal for smaller image placement. The full-color, full-text version is ideal for larger high-resolution placement, such as in your website header or social cover photo.

Regardless, the use of such a logo provides a more fluid identity for your brand or business, which is necessary for today’s market.

Logo Design and Identity Portfolio

Branding Design Guide Orange County

A brand is the sum of all your marketing, advertising, and communications. It’s what people see when they think about you or your company. A good brand will be consistent across every touchpoint – from website to email to social media to print ads to direct mail. If it doesn’t look like one thing in each medium, then it’s not really a brand at all.

The best brands are built on trust. They have loyal customers who know that if they buy their product or service, they’ll get exactly what they want and need. The worst brands build loyalty by promising too much, delivering too little, or making outrageous claims that can never be verified.

A good business style guide helps create a strong brand identity for your company. A style guide includes everything from a company’s logo and color palette to its design elements and marketing ideas. We create a brand guidebook for how to use your business’ logo, colors, graphics, typography, and company messages. We help our clients create content for their social media feeds so they can promote their business and attract new leads. A good story with beautiful graphics and pictures catches people’s attention. Branding is important for any business.

Branding Guide Portfolio Sample

Brand Tuning Design

There is a bunch of reasons to make brand tuning, and we understand this phase it’s a huge decision one of the most common ones is when a startup or business shifts its target audience.

This comes in handy when a company is enhanced/tuned to a particular market or segment and wants to show the world its target market is different.

Another common reason is when the brand is identified as bad service or has a bad reputation. Brand tuning will refresh how consumers think, opening new opportunities for the business.

Below a before and after branding tuning as a reference


Branding and Logo Design Services by Industry

With over 22 years of experience Search Business Group has developed over 18,933 digital and print materials for different industries.

  • Engineering Branding Design
  • Construction Branding Design
  • Technology Branding Design
  • Automotive Branding Design
  • Religious Branding Design
  • Social Branding Design
  • Education Branding Design
  • Human Resources Branding Design
  • Sports Branding Design
  • Financial Branding Design
  • Insurance Branding Design
  • Consultation Branding Design
  • Architectural Branding Design
  • Food Branding Design
  • Medical Branding Design
  • Health Branding Design
  • Travel Branding Design
  • Matrimony Branding Design
  • Catering Branding Design
  • Art Branding Design
  • Communication Branding Design
  • Entertainment Branding Design
  • Environmental Branding Design
  • Fashion Branding Design
  • Spa Branding Design
  • Craft Branding Design
  • Music Branding Design
  • Navigation Branding Design

Branding Design Packages For Starups

Branding One

Delivery time: 3 to 4 weeks
$ 200
  • Logotype
  • Brand icon
  • Typography
  • Color palette
  • Patterns
  • Textures
  • Letterhead
  • Business card
  • Folder
  • Envelope
  • Shapes
  • Special signatures
  • 4 Facebook post templates
  • 4 Instagram post templates
  • 4 GBP post templates
  • Cover images
  • Avatar
  • Brand Book Manual

Branding Plus

Delivery time: 3 to 4 weeks
$ 400
  • Logotype
  • Brand icon
  • Typography
  • Color palette
  • Patterns
  • Textures
  • Letterhead
  • Business card
  • Folder
  • Envelope
  • Shapes
  • Special signatures
  • 4 post templates for Facebook
  • 4 post templates for Instagram
  • 4 post templates for GBP
  • Cover images
  • Avatar
  • Brand Book Manual

Branding Book Manual

Delivery time: 6 to 7 weeks
$ 600
  • Logotype
  • Brand icon
  • Typography
  • Color palette
  • Patterns
  • Textures
  • Letterhead
  • Business card
  • Folder
  • Envelope
  • Shapes
  • Special signatures
  • 4 post templates for Facebook
  • 4 post templates for Instagram
  • 4 post templates for GBP
  • Cover images
  • Avatar
  • Brand Book Manual

Graphic And Print Solutions

Search Business Group has plenty of experience with graphic design, we have been working closely with the most respectful brands out there.

We understand the artwork, vector files, print graphic files, pixels, resolution, margins, offset, promotional products, 3D rendering, and much more.

Digital and Print Artworks Designed and Delivered


Branding Guides


Brand Tuning Projects


Marketing Materials

We can design just about anything that gets printed on paper. If we are missing any marketing collateral, drop us a line. 

If you are wondering if we print our marketing materials, the answer is yes! We do print, packing, and delivery at your place.

Digital artworks and print solutions we offer

  • Ad
  • Album Art
  • Annual Report
  • Apparel
  • Banner
  • Billboard
  • Book
  • Book Cover
  • Brochure
  • Business Card
  • Calendar
  • Catalog
  • Door Hanger
  • Envelope
  • Expo Display
  • Flyer
  • Folder
  • Hang Tag
  • Invitation
  • Label
  • Letterhead
  • Magazine
  • Mailer
  • Restaurant Menu
  • Newsletter
  • Notepad
  • Postcards
  • Poster
  • Sell Sheets
  • Stage Scrim Sticker
  • Table Tent Ticket
  • Vehicle Wrap

Graphic And Print Design Portfolio

At this point you can see how your brand can be applied, here are the most recent projects we did. Our team of branding designers feels very confident to provide the value and design you are looking for,

Branding Design Process

Always and forever communication in every step in the branding process. Our meticulous design process has been polished for over 22 years. Thanks to this we can deliver branding guides to match your taste and business goals. We invite you to watch our animation video to learn more.

FAQ About Branding Design

What is branding?

Branding is a comprehensive strategy that defines what you and your company are, and that effectively communicates that message to your audience. To do this we make sure that your digital and printed resources follow a specific design to make sure that when customers hear, read, or see something, they think of you.

How do I brand my website?

Branding services have to make sure that the same styles are used across all of your digital assets to ensure that the customer knows when they engage with you. This means standardizing logos, fonts, colors, and shapes.

What is the role of a branding agency for a website?

A branding agency will care for the efficient communication of your identity to others. You already know your business, but we make sure that others understand what you mean and what you are when they find you on the web.

What does a branding company do?

A branding company will focus first on determining your identity, the context in which you operate, and the message you wish to communicate; then, we will design or redesign visual resources that communicate all the information that makes up your unique identity to the customer.

How do I choose a branding consultant?

A good branding consultant won’t just try to make things look pretty, they will try to get to know you, to understand what you and your company want, and then they will try to design tools that represent that message. When deciding to hire a branding consultant, look for one who sits down with you and listens attentively to know you better.

Want to speak with an expert? Call us at


Get a branding guide for your business today!

Choose Search Business Group and our award-winning team of branding graphic designers who can maximize your potential with bold graphics for a long last impression.

Call us at 714-519-6269 or fill out our quick online contact form. We’re looking forward to hearing from you!