Logo and Identity Design In Orange County
A logo identifies a business visually thru graphics, icons, symbols, text, or images also a logo makes you stand out from the competition. The function of a logo is to give your business a unique mark that differentiates you from other businesses. An outstanding logo identifies key information about your business like the industry, the service you provide, and even your target demographic. A logo builds brand recognition.
What are the elements of a logo?
There are no specific ingredients or exact rules to follow, but we can break down some of the most common elements and it will depend a lot on the designer’s taste. It’s really good to hear what a professional branding agency has to tell you, they have been trying over a million combinations and see types of fonts all day long, normally they have the best answer for this case. Let’s dive into the most common elements
What is typography?
Typography is the art of arranging letters and text in a way that makes the copy legible, clear, and visually appealing to the reader. Typography involves font style, appearance, and structure, which aims to elicit certain emotions and convey specific messages. In short, typography is what brings the text to life.
Typography is so much more than just choosing beautiful fonts: it’s a vital component of user interface design. Good typography will establish a strong visual hierarchy, provide a graphic balance to the website, and set the product’s overall tone. Typography should guide and inform your users, optimize readability and accessibility, and ensure an excellent user experience.
Typography builds brand recognition, Typography influences decision making, Typography holds the attention of the readers
What is Brand Imagery?
Brand imagery is the tangible or intangible elements that consumers associate with a brand. It could be a package, an experience, a small, a feeling, a taste, and so on. Brand imagery is visual, auditory, olfactory, or tactile. In other words, it can come from any of the five senses and can be unique to each consumer.
What Are Brand Colors and Shapes?
Brands and color are inextricably linked because color offers an instantaneous method for conveying meaning and message without words. Colors and shapes work in harmony with each other to communicate, there are natural — or universal — associations evoked by shapes and colors that are common to all of us. Even the most basic geometrical shapes can be soft or hard, stable or threatening.
What Is Context?
Brands must identify and then focus their communications on a core target audience. The experiment suggests that brands should focus as much on target contexts as they do target audiences. Brands that prioritize context will have a significant advantage over those that fall for the fundamental attribution error.
What Are The Brand Static Elements?
It is either unchanging or unmoving. In the case of your logo, it just means you use the same logo design wherever and whenever your brand makes an appearance. This includes logo placement on your website, social profiles, shipping materials, email, regular mail newsletters, and more.
A static logo uses the same colors, and styles and has almost no variation from platform to platform.
What are the Dynamic Elements for Branding?
A dynamic logo is one that changes shape, size, style, and even color. You might have a monochrome logo design for certain sites and a full-color version for others. Another, less common, form of the dynamic logo is one that is animated.
A dynamic logo is designed to change, but it doesn’t do so just for the heck of it. When it does take a new form, it’s to adapt to a particular portal or medium. An icon version of your logo would be ideal for smaller image placement. The full-color, full-text version is ideal for larger high-resolution placement, such as in your website header or social cover photo.
Regardless, the use of such a logo provides a more fluid identity for your brand or business, which is necessary for today’s market.
Logo Design and Identity Portfolio