In short, well-selected typography, one that goes according to the product design, serves in a communication strategy, enhances accessibility to a more significant number of readers through readability, and, most importantly, boosts customer experience.
Have you entered a door and had an olfactory experience that makes you feel a pleasant sensation you enjoy? Later you come back to this delightful place ignoring something inside you makes you want to come back over and over again.
Brand imagery evokes subconscious “images” that we associate with a pleasant sensation perceived through our senses. A beautiful packaging design, a scent, or even a song might make your experience something you want to repeat.
We explore visual brand imagery. We make your prospective clients stay connected and feel attracted to your brand imagery.
Brand Colors and Shapes
Brands need colors and shapes. Colors and Shapes also make a brand and logo distinguishable. A brand’s color immediately evoque a message that represents something in the customer’s mind; it means something we decode and interpret as a message, a wordless message. Does the color red make you think of food? Think about it.
Some things that make sense to a baby boomer might be inexplicable to a millennial, but we might feel tempted to send the same message to both groups.
So, when we think of a brand, there might be instances when we must stop and think, what is my target audience? What are the demographic features of the market? Is this the right moment to deliver this message?
Getting in context helps our customers narrow the target audience, direct their efforts to a group with a legitimate interest in the product, and go after them with a strong brand voice constructed with this segment and the right opportunity in mind. All of these after a market demographics analysis.
Brand Static Elements
A logo or brand might remain unchangeable. This means your company logo is the same on all platforms and does not vary even from software to software or operating system. Also, it remains unchanged from your website, social media profile, email, newsletters, and tangibles like branding strategy materials, regular mail, triptychs, and more.
Brand Dynamic Elements
A dynamic logo is adaptative. This means it changes according to the platforms and their inherent restrictions or developments. For example, let’s think of a billboard in Times Square. It is bright, colorful, playful, and animated. But you might find a simple monochromatic logo of the same company in a newspaper.
These adaptative changes do not occur spontaneously. For example, sometimes, a digital media artist might need to adapt to the platform or media limits, or some interface components might require emphasizing getting the highest resolution, like in your product cover photo.
Logo Design and Identity Portfolio