Effective Healthcare Marketing starts here

Marketing agencies have always been a thing. Back in the ’50s, marketing was already key for improving your sales and getting people to know your business. Nowadays, with globalization and the internet, everything seems simple: you can create your own site, write, and post on it. There is nothing wrong

The world of digital marketing seems to grow every day. It’s a whole discipline that your business cannot live without. Statistics can prove it. People know well that social media is key to your company. However, conventional forms of searching are still, well: Conventional. Google is still a safe shot

From a digital and marketing perspective, the web design of your orthodontics practice is a core element of your business. Many of your potential patients will search on Google for the practice that suits their needs. As many business people say, the first impression is the most important. The first

Once you leverage the power of dental or dentist marketing to grow your practice you will feel the difference. A marketing agency helps dental practices like yours to develop successful strategies and creative approaches to reach out to a wider audience and gain popularity within your service area. They ensure

For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommend ability, giving UpCity the confidence to recommend them to the more than 1.5 million businesses

Your Dental Marketing campaigns will benefit from readily available tools like Google Business Profile profiles, and we have spoken about their importance before. But when you consider the changing nature of this online environment and how easy it is to be left behind as search engines continue to update their

In the digital age, the best way to convert more qualified patients and consistently grow your practice is through optimized dental web design. While there are many simple ways to enhance your in-house marketing strategies, you’ll need to turn to experts to move the needle in new patient conversion. This

Google Business Profile profiles are a great way to start your dental marketing strategy. You can find almost anything online. We mean it. If you search for anything online, you will get thousands of results to your questions in a matter of seconds. So making sure that your business has

Google Business Profile and Dentist: Search engine optimization (SEO) has been deemed the top set of strategies for any establishment to follow. These techniques and tips collectively are the key to getting your website higher on search listings. Learning and using generalized Dentist SEO to boost your rankings is great

Dental Marketing Channels: If you want to attract as many new patients as possible, it’s important as a dental practice, that you focus seriously on marketing. Good dental marketing engages readers and convinces them to become patients, while at the same time, strengthening bonds between the practice and their existing

If you’re looking for a good way to increase your local search engine rankings, raise your profile as a dental expert in your community, and ultimately attract more qualified patients, there are no two ways about it — you need to be using Google Business Profile as part of your

Content Marketing for Dentists You’d think that it would be easy to attract patients to your dental practice — after all, we all know how important it is to see a dentist on a regular basis. However, you can’t expect to do zero in the digital marketing department and still

Searching the internet is part of our lives, we live with our phones in hand constantly looking for information. During the first half of 2020, approximately 2 trillion internet searches per day were performed. What’s more, 5.5 billion of those searches were done on Google in a single day, which

Veterinary SEO services can be extremely beneficial to your veterinary business. SEO (or Search Engine Optimization) is a method for increasing the quantity and quality of traffic to your website through organic search engine results. Essentially, smart SEO will ensure that your website ranks higher in online searches, which means

White Hat Dentist SEO and ROI:  We all agree that -without a doubt- patients are the most important part of any dental practice; they are the life and the value of your business and its most valuable asset. Bringing new patients and keeping them over time is not only logical

The dental industry has a value greater than $130 billion, so dental marketing is a necessary cornerstone for growing a practice. When you’re trying to bolster your dental practice in ways that bring in new qualified patients, search engine optimization (SEO) is a core tenet to keep in mind. Follow

Dental Web Design A mum and her 7-year old daughter walk into the dentists … that’s how the story starts. Or used to, anyway. Today, your potential clients are much more likely to look you up online prior to the visit. More to the point, 72% of local consumers rely

Dental Marketing services can be extremely beneficial to your dental business. SEO (or Search Engine Optimization) is a method for increasing the quantity and the quality of traffic to your website through organic search engine results. Essentially, smart SEO will ensure that your website ranks higher in online searches, which

SEO marketing tips during coronavirus can be beneficial to your company. As businesses, we are being forced to confront unprecedented challenges triggered by the coronavirus pandemic. Companies are being forced to find new ways to sell, all while following government social distancing guidelines, and dealing with things like supply chain

Our team pored over 1000 Yelp Reviews across the 34 cities of Orange County to find the top reasons why veterinarians in Orange County receive 1 star reviews. Below we rank the top 10 reasons why veterinarians are receiving 1 star reviews. 10. Facility – 6% Cleanliness and organization are

When I decided to write this article I thought of those people who are not in the digital age, but for evolution reasons, they need to have web presence. Surely it has happened to them that they receive a business card without any link to visit a website, at least

To create a website, you have to think about the future, and why do I say future? Simply because the direction of a company can change in days, and because we need to have a platform that is flexible for those future changes. The fact that my nephew’s friend who

This is a complicated question with many answers, none of which can be accepted as the right one at this time. While there have been a handful of lawsuits since 2016, a couple of which did obtain a ruling in court, there is currently no legislation that outlines specific requirements

Most SEO Agencies do NOT offer exclusivity to their clients. Are you concerned about working with a SEO Agency that also does work for other medical practice in the same city with the same areas of practice? What if your SEO Agency were using the same internet marketing strategies to

Since July of 2017, Google has been rolling out a new feature called, Google Business Profile Messaging. Leading experts have been reporting that the platform started rolling out back in July and the program itself was in a beta/pilot program since November of 2016. What is Google Business Profile Messaging?

Over this weekend, Search Business Group took a trip to CatCon in Pasadena. The event was a 2-day event that was made for every person whose dream it is to be a crazy old cat lady :). Now that it’s been a couple of days and I’ve finally recovered from

Today’s post comes after a great piece by the best selling author, Seth Godin and surgeon Ian Harris. In his groundbreaking book, “Surgery, the Ultimate Placebo“, Harris finds that sham surgeries have been proven to show benefits. A 2014 review showed that of 53 trials, 74% of sham surgeries provide

There’s nothing like being inspired to maintain a blog. If you have ever dabbled in marketing or websites, you probably have had some motivation or goal to keep up a blog. I’ve been there too. I’ve had numerous blogs that I’ve had the ultimate goal of contributing to every single

A marketing campaign based on specials is not a marketing campaign. It definitely isn’t something that builds a brand either. I have had the great fortune of working with clients for a number of years. In this time, I have run a variety of marketing campaigns and deals. This is

I have this joke. When the moon comes up, some people turn into werewolves. For me, when night falls I don’t turn into a mythical beast. I turn into a pig. A big, fat pig. What I mean is I eat everything in site. A sample of what I can

Now that we’ve talked about keywords, the next part of SEO is the implementation of these keywords on the website. On Site Content At its core, the most important aspect of a website is the content on the site. To the human eye, what makes or breaks a website is

What is Veterinary SEO? SEO is the digital marketing discipline focusing on obtaining the most traffic possible from organic traffic on search engines. Veterinary Search Engine Optimization (SEO) focuses the marketing discipline specifically on veterinarian websites and driving more traffic to those sites. This is accomplished by implementing creative and

There is just too much that every business “needs” to be doing. I’m sure you’ve seen the articles. The ones that scare the hell out of you. Titles will often sound like “10 Reasons Why Your Business Needs to be on Facebook”,  “If you are not on Instagram, your losing

We hate Yelp. You hate Yelp. There’s nothing like finishing the day tired from all the chaos that is working at an animal hospital, just to find a 1 star review. And you know 1 star reviews are never short and sweet. They are always literary epic novel, where customers

Recently I’ve been watching this show called Rick and Morty. If you don’t know what it is, it’s like Back to the Future mixed with Family Guy. I say that because the show airs on Adult Swim and is clearly not meant for children. There are two protagonists, a foul-mouthed,

I was driving into work today and ESPN was discussing a rather interesting topic. Many of their reporters are also their broadcasters or radio personalities. What was being discussed was the viability of UFC and if the sport needed its stars more than the stars needed the league. It was

While I was still in college, I was at an entrepreneurial conference that was held for university students. It was called CEO and it was all about inspiring students to really go at that start-up life. I remember at one of these sessions I was listening to a senior discuss

Collaboration is the word that we all heard as Freshman in college. You know, being in those common rooms or classes and being taught that if we all hold hands, we can change the world. Well however, naive you think that is or if you still believe it, there is

I hear this question all the time. Business owners being skeptical about having their product reviewed by major magazines, journals or bloggers. The fear that being on Yelp means that people will be up in arms and start complaining about your product. Before you know it, the only thing people

Something I’ve learned through my years of doing this search engine optimization thing is that every year you have to be learning. New changes are made. Technology gets better, search engines update their algorithms, and new, better programs are made to better do the job. It’s just the nature of

Just because you don’t like a message does not mean it is bad marketing. The best marketing targets a certain group and does a great job tailoring their message to that market. I’ve repeated this many times, but if you are marketing to everyone, you are marketing to no one.

Failure in marketing isn’t about effort or creativity. Failure is lack of consistency. Consistency means the business staying committed to campaigns the whole way through. Excitement usually fades and people fall back into their old habits. Soon marketing is forgotten. Its like anything else really, diet or a fitness program. The

A part of my time I spend at a co-working space down in Costa Mesa. While there I fielded questions from many start-ups and small businesses. Something that comes up a lot is that the business knows who its target customer is. They know who they want to reach out

Recently I’ve been learning kickboxing with a new training center. I’ve really enjoyed my time, especially when it comes to learning the techniques of fighting. One day after one of the sessions, I asked the head trainer if he would take a minute to help me with my footwork and

Numbers offer comfort. We like to use them as a crutch. That way whatever happens, we can say it wasn’t me, it was what the numbers said. In business, you are going to be inundated with numbers. Every software and online provider will be feeding you numbers so they can

Creating a brand isn’t hard. It’s the sacrifice that is hard. Its easy to say what we want to become. What our brand will stand for, who we want to work with. The hard part is saying who we won’t target, the things that our brand won’t do.

What is an Influencer Influencers is a popular term used in the Marketing industry. Its a broad term for a figure who is particularly well respected in their industry and has a following of people who look to them for advice. There is no numerical or statistical barometer for determining

Everyone wants to hit a home run. For anyone who plays baseball, obviously home runs aren’t everything. There is a lot more to the game. You want a good bull pin, people who can get on base and a defense that doesn’t commit errors. There is a lot to winning

Guest blogging is a highly technical term that really is only used by the online marketing and blogging community. At its core, it  means you as an individual, or a business, writing or contributing on another entities marketing channels. A common example is a website specialist writing a post for

When you are in marketing, you enter a world that borders the world of creativity and data. Saying this, the success of your marketing stops becoming systematic and more about your ability to leverage creativity and talent. This is a constant battle that I have to fight as I specialize