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Healthcare Marketing Blog

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Effective Healthcare Marketing Starts Here

Search Business Group is the leading nationwide healthcare marketing agency, teaching practice owners, and managers how to attract and retain customers through search engine optimization, content marketing, web design, and branding.

FEATURED IN

Best Digital Marketing Techniques for Healthcare Providers

Healthcare Marketing

Proven Effective Healthcare Marketing Tactics for Medical Practitioners

SEOWeb Design

SEO Web Design: How Do I Design an SEO-Friendly Website?

Local SEO for dentists is not something that should scare you off. Learn the basics and get in touch with the experts.

Dental SEO

Dental SEO: What Are Some Local SEO for Dentists Tips?

Content Marketing

Types of Content You Can Include for Different Marketing Strategies

Google Business Profile

How to Optimize Your Google Business Profile Site

Web Design

Does My Website Have to Comply with ADA Requirements?

Dental Web DesignWeb Design

What is Web Hosting?

Branding

What is Branding in Marketing?

Google Business Profile

How to Optimize Your Dental Practice Google Business Profile?

Dental SEODental Web Design

How SEO and Web Design Help a Dental Business?

Dental Marketing

How Does Dental Marketing Work?

Orthodontist Marketing

What Are the Top Digital Marketing Tips for Orthodontists?

Healthcare Marketing

Importance of Healthcare Marketing: Strategies, Techniques & Tips

UX/UI Design

Why Is UI/UX Design Important For Web Services?

Content Marketing

How to Fix Duplicate Content Issues?

Content Marketing

How Do Keywords Affect My Content Strategy?

Content Marketing

What’s The Ideal Word Count for SEO Blogs?

Content Marketing

Content Marketing How’s and Why’s

Content Marketing

How to Make Your Copywriting Truly SEO

Orthodontist Web Design

Orthodontist Web Design: The Key Strategic Elements

Dental Marketing

Why Are Dental Marketing Services Important?

Company

Search Business Group Announced as a 2021 Local Excellence Award Winner by UpCity!

Dental Web Design

Can You Convert More Visitors Into Patients with Good Dental Web Design?

Google Business Profile

How to create a Google Business Profile for my dental practice?

Google Business Profile

How Google Business Profile Can Generate Qualified Patients?

Dental Marketing

Which Are The Best Dental Marketing Channels To Help Grow Your Practice?

Google Business Profile

The Power of Google Business Profile Posts For My Dental Practice

Dental Content Marketing

How Dental Content Marketing Help My Website To Attract More Patients?

Dental SEO

Dental Marketing: Why Dental SEO Matters

Veterinary Marketing

Will Veterinarian SEO Services help my Animal Hospital?

Dental MarketingSEO

Dentist SEO, Return of Investment & the true facts for practice

Dental SEO

How to Grow Your Dental Practice With Dental SEO

Dental UX/UI Design

How User Experience and User Interface Affect Dental Web Design?

Dental SEO

How Can Dental SEO Services Help My Dental Practice?

Dental SEO

SEO Marketing Tips During Coronavirus

Top 10 Reasons Veterinarians Get 1 Star Reviews

Yelp Reviews

We looked at over 1000 Veterinarian Reviews. Here’s What We Found.

Web Design

What is the total cost of a hosting package to start my web design project in 2020?

Web Design

What is the best platform available for a web design in 2020?

Company

Is Exclusivity Guaranteed by Your Medical SEO Agency?

Veterinary Marketing

Google Business Profile Messaging Guide for Veterinary Practices

Company

The Search Business Group Top 5 Finds from CatCon

Dental Marketing

Sham Surgery: A Look at Placebo’s with Seth Godin

Veterinary Marketing

Being Original Is Overated

Dental MarketingVeterinary Marketing

Specials and Deals Are a Terrible Healthcare Marketing Strategy

Veterinary Marketing

Excellence in Marketing is Doing the Small Things Everyday

Veterinary Marketing

Veterinary Marketing: Onsite Search Engine Optimization

Veterinary Marketing

The Ultimate Veterinary Guide to SEO

Veterinary Marketing

Veterinarian Guide to Everything Online Marketing

Veterinary Online Reviews

11 Yelp Reviews That Remind You Why You Treat Animals, NOT Humans

Marketing

Marketing is Failing Often and Failing Fast

Want superior business results? Start with Healthcare Digital Marketing.

Get free access to proven digital marketing training.

Find the hidden language of medical websites.

Want qualified patients?
Start with a website audit.

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.elementor-image-box-title{color:var(--e-global-color-primary);}.elementor-widget-image-box .elementor-image-box-description{color:var(--e-global-color-text);}.elementor-widget-image-box .premium-global-cursor-{}.elementor-widget-image-box .premium-global-badge-{}.premium-badge-container{background-color:var(--e-global-color-primary);}.elementor-widget-image-box .premium-global-badge-{}.premium-badge-icon{color:var(--e-global-color-secondary);fill:var(--e-global-color-secondary);}.elementor-widget-google_maps .premium-global-cursor-{}.elementor-widget-google_maps .premium-global-badge-{}.premium-badge-container{background-color:var(--e-global-color-primary);}.elementor-widget-google_maps .premium-global-badge-{}.premium-badge-icon{color:var(--e-global-color-secondary);fill:var(--e-global-color-secondary);}.elementor-widget-icon.elementor-view-stacked .elementor-icon{background-color:var(--e-global-color-primary);}.elementor-widget-icon.elementor-view-framed 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.premium-global-badge-{}.premium-badge-icon{color:var(--e-global-color-secondary);fill:var(--e-global-color-secondary);}.elementor-widget-image-carousel .premium-global-cursor-{}.elementor-widget-image-carousel .premium-global-badge-{}.premium-badge-container{background-color:var(--e-global-color-primary);}.elementor-widget-image-carousel .premium-global-badge-{}.premium-badge-icon{color:var(--e-global-color-secondary);fill:var(--e-global-color-secondary);}.elementor-widget-image-gallery .premium-global-cursor-{}.elementor-widget-image-gallery .premium-global-badge-{}.premium-badge-container{background-color:var(--e-global-color-primary);}.elementor-widget-image-gallery .premium-global-badge-{}.premium-badge-icon{color:var(--e-global-color-secondary);fill:var(--e-global-color-secondary);}.elementor-widget-icon-list .elementor-icon-list-item:not(:last-child):after{border-color:var(--e-global-color-text);}.elementor-widget-icon-list .elementor-icon-list-icon 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svg{fill:var(--e-global-color-secondary);}.elementor-widget-premium-addon-icon-box .premium-icon-box-big i{color:var(--e-global-color-secondary);}.elementor-widget-premium-addon-icon-box .premium-icon-box-big svg{fill:var(--e-global-color-secondary);}.elementor-widget-premium-addon-icon-box .premium-global-cursor-{}.elementor-widget-premium-addon-icon-box .premium-global-badge-{}.premium-badge-container{background-color:var(--e-global-color-primary);}.elementor-widget-premium-addon-icon-box .premium-global-badge-{}.premium-badge-icon{color:var(--e-global-color-secondary);fill:var(--e-global-color-secondary);}.elementor-widget-premium-ihover .premium-ihover-icon{color:var(--e-global-color-secondary);}.elementor-widget-premium-ihover .premium-ihover-title-wrap svg,.elementor-widget-premium-ihover .premium-ihover-title-wrap svg *{fill:var(--e-global-color-secondary);}.elementor-widget-premium-ihover 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span{color:var(--e-global-color-primary);background-color:var(--e-global-color-secondary);}.elementor-widget-premium-addon-image-comparison .premium-twentytwenty-after-label span{color:var(--e-global-color-primary);background-color:var(--e-global-color-secondary);}.elementor-widget-premium-addon-image-comparison .premium-twentytwenty-handle{background-color:var(--e-global-color-primary);}.elementor-widget-premium-addon-image-comparison .premium-twentytwenty-left-arrow{border-right-color:var(--e-global-color-secondary);}.elementor-widget-premium-addon-image-comparison .premium-twentytwenty-right-arrow{border-left-color:var(--e-global-color-secondary);}.elementor-widget-premium-addon-image-comparison .premium-twentytwenty-down-arrow{border-top-color:var(--e-global-color-secondary);}.elementor-widget-premium-addon-image-comparison .premium-twentytwenty-up-arrow{border-bottom-color:var(--e-global-color-secondary);}.elementor-widget-premium-addon-image-comparison .premium-twentytwenty-handle:after,.elementor-widget-premium-addon-image-comparison .premium-twentytwenty-handle:before{background-color:var(--e-global-color-secondary);}.elementor-widget-premium-addon-image-comparison .premium-global-cursor-{}.elementor-widget-premium-addon-image-comparison .premium-global-badge-{}.premium-badge-container{background-color:var(--e-global-color-primary);}.elementor-widget-premium-addon-image-comparison .premium-global-badge-{}.premium-badge-icon{color:var(--e-global-color-secondary);fill:var(--e-global-color-secondary);}.elementor-widget-premium-addon-image-hotspots .premium-image-hotspots-main-icons .premium-image-hotspots-icon{color:var(--e-global-color-secondary);}.elementor-widget-premium-addon-image-hotspots .premium-image-hotspots-main-icons > svg,.elementor-widget-premium-addon-image-hotspots .premium-image-hotspots-main-icons > svg *{fill:var(--e-global-color-secondary);}.elementor-widget-premium-addon-image-hotspots .premium-image-hotspots-main-icons .premium-image-hotspots-text{color:var(--e-global-color-secondary);background-color:var(--e-global-color-primary);}.elementor-widget-premium-addon-image-hotspots .premium-image-hotspots-main-icons.premium-image-hotspots-anim::before{background-color:var(--e-global-color-primary);}.elementor-widget-premium-addon-image-hotspots .premium-global-cursor-{}.elementor-widget-premium-addon-image-hotspots .premium-global-badge-{}.premium-badge-container{background-color:var(--e-global-color-primary);}.elementor-widget-premium-addon-image-hotspots .premium-global-badge-{}.premium-badge-icon{color:var(--e-global-color-secondary);fill:var(--e-global-color-secondary);}.elementor-widget-premium-img-layers-addon .premium-global-cursor-{}.elementor-widget-premium-img-layers-addon .premium-global-badge-{}.premium-badge-container{background-color:var(--e-global-color-primary);}.elementor-widget-premium-img-layers-addon .premium-global-badge-{}.premium-badge-icon{color:var(--e-global-color-secondary);fill:var(--e-global-color-secondary);}.elementor-widget-premium-addon-instagram-feed .premium-insta-heart{color:var(--e-global-color-primary);}.elementor-widget-premium-addon-instagram-feed .premium-insta-likes{color:var(--e-global-color-secondary);}.elementor-widget-premium-addon-instagram-feed .premium-insta-comment{color:var(--e-global-color-primary);}.elementor-widget-premium-addon-instagram-feed .premium-insta-comments{color:var(--e-global-color-secondary);}.elementor-widget-premium-addon-instagram-feed .premium-insta-image-caption{color:var(--e-global-color-primary);}.elementor-widget-premium-addon-instagram-feed .premium-instafeed-container .slick-arrow{color:var(--e-global-color-primary);background-color:var(--e-global-color-secondary);}.elementor-widget-premium-addon-instagram-feed .premium-instafeed-container .slick-arrow svg,.elementor-widget-premium-addon-instagram-feed .premium-instafeed-container .slick-arrow svg path{fill:var(--e-global-color-primary);}.elementor-widget-premium-addon-instagram-feed .premium-instafeed-container .slick-arrow:hover{color:var(--e-global-color-primary);background-color:var(--e-global-color-secondary);}.elementor-widget-premium-addon-instagram-feed .premium-instafeed-container .slick-arrow:hover svg,.elementor-widget-premium-addon-instagram-feed .premium-instafeed-container .slick-arrow:hover svg path{fill:var(--e-global-color-primary);}.elementor-widget-premium-addon-instagram-feed .premium-global-cursor-{}.elementor-widget-premium-addon-instagram-feed .premium-global-badge-{}.premium-badge-container{background-color:var(--e-global-color-primary);}.elementor-widget-premium-addon-instagram-feed .premium-global-badge-{}.premium-badge-icon{color:var(--e-global-color-secondary);fill:var(--e-global-color-secondary);}.elementor-widget-premium-addon-magic-section .premium-magic-section-btn,.elementor-widget-premium-addon-magic-section .premium-magic-section-btn .premium-magic-btn-text{color:var(--e-global-color-secondary);}.elementor-widget-premium-addon-magic-section .premium-magic-section-btn .premium-magic-btn-icon{color:var(--e-global-color-secondary);}.elementor-widget-premium-addon-magic-section .premium-magic-section-btn svg,.elementor-widget-premium-addon-magic-section .premium-magic-section-btn svg *{fill:var(--e-global-color-secondary);}.elementor-widget-premium-addon-magic-section .premium-magic-section-btn{color:var(--e-global-color-secondary);background-color:var(--e-global-color-primary);}.elementor-widget-premium-addon-magic-section .premium-magic-section-icon-wrap svg,.elementor-widget-premium-addon-magic-section .premium-magic-section-button-trig svg{fill:var(--e-global-color-secondary);}.elementor-widget-premium-addon-magic-section .premium-magic-section-btn:hover .premium-magic-btn-text{color:var(--e-global-color-primary);}.elementor-widget-premium-addon-magic-section .premium-magic-section-btn:hover .premium-magic-btn-icon{color:var(--e-global-color-primary);}.elementor-widget-premium-addon-magic-section .premium-magic-section-btn:hover svg,.elementor-widget-premium-addon-magic-section .premium-magic-section-btn:hover svg *{fill:var(--e-global-color-primary);}.elementor-widget-premium-addon-magic-section .premium-magic-section-btn:hover{color:var(--e-global-color-primary);background:var(--e-global-color-text);}.elementor-widget-premium-addon-magic-section .premium-magic-section-icon-wrap:hover{fill:var(--e-global-color-primary);}.elementor-widget-premium-addon-magic-section .premium-magic-section-wrap .premium-magic-section-close i{color:var(--e-global-color-secondary);}.elementor-widget-premium-addon-magic-section .premium-magic-section-wrap .premium-magic-section-close:hover i{color:var(--e-global-color-secondary);}.elementor-widget-premium-addon-magic-section .premium-global-cursor-{}.elementor-widget-premium-addon-magic-section .premium-global-badge-{}.premium-badge-container{background-color:var(--e-global-color-primary);}.elementor-widget-premium-addon-magic-section .premium-global-badge-{}.premium-badge-icon{color:var(--e-global-color-secondary);fill:var(--e-global-color-secondary);}.elementor-widget-premium-multi-scroll .premium-multiscroll-left-text{color:var(--e-global-color-primary);background-color:var(--e-global-color-secondary);}.elementor-widget-premium-multi-scroll .premium-multiscroll-right-text{color:var(--e-global-color-primary);background-color:var(--e-global-color-secondary);}.elementor-widget-premium-multi-scroll .multiscroll-tooltip{color:var(--e-global-color-primary);}.elementor-widget-premium-multi-scroll .multiscroll-nav span{background-color:var(--e-global-color-primary);border-color:var(--e-global-color-secondary);}.elementor-widget-premium-multi-scroll .multiscroll-nav li .active span{background-color:var(--e-global-color-secondary);}.elementor-widget-premium-multi-scroll .multiscroll-nav{background-color:var(--e-global-color-primary);}.elementor-widget-premium-multi-scroll .premium-scroll-nav-menu .premium-scroll-nav-item .premium-scroll-nav-link{color:var(--e-global-color-primary);}.elementor-widget-premium-multi-scroll .premium-scroll-nav-menu .premium-scroll-nav-item .premium-scroll-nav-link:hover{color:var(--e-global-color-primary);}.elementor-widget-premium-multi-scroll .premium-scroll-nav-menu .premium-scroll-nav-item{background-color:var(--e-global-color-secondary);}.elementor-widget-premium-multi-scroll .premium-scroll-nav-menu .premium-scroll-nav-item.active .premium-scroll-nav-link{color:var(--e-global-color-secondary);}.elementor-widget-premium-multi-scroll .premium-scroll-nav-menu 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