PPC Management Services

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What You Get With PPC Management Services By Search Business Group

As a trusted PPC management company in the healthcare industry, at Search Business Group, we offer specialized services to help healthcare practices increase their online visibility and drive targeted website traffic. Our team of PPC experts has years of experience developing effective campaigns that meet the unique needs of healthcare clients. Whether you are a hospital, medical practice, or healthcare provider, we can help you achieve your marketing goals with our tailored PPC management services.

Transform Your Healthcare PPC Campaigns with Human Expertise and Cutting-Edge Algorithms

Our PPC campaigns are powered by human expertise and cutting-edge algorithms. We use powerful AI and machine learning to improve campaign performance continuously. At the same time, our team of experts provides invaluable input in areas such as strategy, competitive research, messaging, copywriting, design, data analysis, and trend forecasting.

Our campaigns are the epitome of human brilliance, meeting digital innovation and delivering impressive results with lower CPA every single time. In the healthcare industry, we know what it takes to succeed, and we work closely with our clients to develop campaigns that leave the competition in the dust. Trust us to give your PPC campaigns the edge they need to stand out and generate the results you crave.

Revolutionize Your Multi-Location PPC Strategy with Our Expert Google Ads Optimization

Our extensive technical expertise in Google Ads allows us to create optimized account structures for multi-location organizations that deliver superior efficiency and high-quality leads. By developing consolidated search campaigns, we can maximize smart bidding performance and provide the Google algorithm with more data to optimize for the most valuable conversions. And if budget control by region is necessary, we can segment campaigns accordingly to help you reach your desired target CPA goals. Trust us to take your multi-location organization’s PPC performance to the next level.

Unlock Deeper Insights into Your Healthcare Marketing Performance with Search Business Group’s Closed-Loop Tracking System

At Search Business Group, we go beyond simply tracking form fills and calls. Using cutting-edge, HIPAA-compliant technology, we help healthcare businesses make informed decisions by linking downstream activities, such as appointments kept and patient outcomes, to specific marketing exposures. Our closed-loop system seamlessly integrates with custom CRMs and patient management systems, providing a range of attribution models for comprehensive reporting. With our help, you can better understand how upper and mid-funnel media drives pre-conversion exposures and make data-driven decisions that drive accurate results.

How HIPAA-Compliant Tracking Empowers Better Healthcare Marketing Decisions

At Search Business Group, we also leverage HIPAA-compliant technology to track more than just form fills and calls. Our closed-loop system integrates with custom CRMs and patient management systems, allowing us to tie downstream activity, such as kept appointments and patient outcomes, to specific marketing exposures. This provides various attribution models for reporting, helping us understand whether upper and mid-funnel media drives pre-conversion exposures and enables better decision-making.

Patient-Centric PPC Management: Crafting Keyword Strategies That Resonate at Every Touchpoint

Our PPC management process is meticulous and thorough, beginning with in-depth audience analysis, keyword research, and competitive research. This allows us to create a paid search strategy that effectively aligns with your marketing objectives and reaches your target audience. We constantly monitor ROI to ensure your paid advertising campaign provides the best possible return on investment. Our keyword management includes extensive coverage and effective negative lists to minimize spending on irrelevant queries. We also segment keywords based on intent to provide a user-focused experience. By comprehending the patient journey, we produce messaging that resonates across all touchpoints.

Strategic Lead Generation for Revenue Growth in Healthcare

In the healthcare industry, we don’t generate leads aimlessly. Our lead generation process is carefully planned and executed to attract individuals most likely to become customers and generate significant revenue. Our focus is on achieving tangible results rather than just setting goals.

Complete Patient Journey Optimization: A Vital Component of Successful PPC Campaigns in Healthcare

Unlike most PPC management agencies that primarily focus on pre-click optimization, we also allocate considerable resources and effort to optimize the post-click experience. We understand that it plays a crucial role in the success of a PPC campaign. Therefore, we optimize the patient journey, including post-click landing pages, to encourage significant action from every audience segment and enhance conversion rates.

360-Degree Funnel-Based Nurturing Strategies for Complex Patient Journeys

We have the ability to use nurture tactics based on funnels to handle intricate, high-intensity patient journeys, which may involve re-engaging with patients. Our approach involves considering the entire customer journey from all angles, allowing us to cultivate connections and enhance the brand experience for audience members at every step of the funnel.

Maximizing Reach and Receptivity: Rapid Remarketing Campaigns for Prospective Patients

Prospective patients devote significant time comparing different providers online before finally settling on a decision. To ensure that we connect with as many interested prospects as possible across the vast expanse of the internet, we employ swift and effective remarketing campaigns across various online platforms, including display, paid social, and native advertising. By leveraging specific triggers such as time spent on a page and scrolling depth, we create remarketing audiences that are more receptive to our messaging and increase the frequency of our outreach to these audiences. Furthermore, we purchase directly with a DSP, unencumbered by the constraints imposed by the healthcare industry, so that our remarketing campaigns can reach the widest audience possible.

Strategic Copy Testing with Responsive Search Ads: Optimizing ROI in Healthcare Marketing Campaigns

In healthcare, the importance of accurate and effective messaging cannot be overstated. To ensure that your ads resonate with your intended audience, we subject our copy to rigorous testing, often multiple times. By leveraging responsive search ads (RSAs), we can test our creativity at a more detailed level and at a much faster pace, enabling us to achieve optimal results and maximize your campaign’s return on investment (ROI). This approach allows us to deliver finely tuned and precise messaging to each of your targeted audience segments, ultimately leading to more successful outcomes.

Custom Reporting for Healthcare Paid-Search Ads: Achieving Optimal Performance

As a PPC management company specializing in healthcare, we know that each paid-search advertising campaign is unique and requires specialized reporting to gauge its effectiveness accurately. At our agency, we produce individualized reports that provide a comprehensive overview of your campaign’s performance and the impact of each of its elements.

To keep you informed of your campaign’s progress, we hold regular meetings with you monthly or quarterly. During these sessions, we discuss the current status of your paid media marketing campaign, highlighting any significant changes in the paid search landscape that may require adjustments to your strategy. By staying informed and adapting to changing circumstances, we can optimize your campaign’s performance and ensure you achieve your desired outcomes.