TURNING TRAFFIC TO REVENUE
ORANGE COUNTY
LOS ANGELES COUNTY
About the business
This orthodontic office embarked on its SEO adventure on 08.01.2020; after two months, the account was paused due to domain issues until Dec. 2020. All numbers reflected in this report are from January 01, 2021, to this date.
The initial SEO agreement was for two locations.
Summary
In the first year, we started to work on the basics: Keyword Research, On-Site Content Optimization, Meta Titles and Meta Descriptions, Page and Content Corrections and Additions, Back Link Audits, Local Targeting and Media Outreach, Industry Directory & Blog Outreach, Competitive Research & Monitoring, Rankings and Competitive Analysis, Web Analytics, Content Distribution (Original Blogs, GBPs while keeping close communication with client including monthly Reports)
Growth in 2021 was exponential as Google had no prior sustainable, trustworthy, or accurate data from the website. Even more remarkable is that this data was collected up to Q3 of 2022, and figures were almost as high as in 2021, with another quarter left to grow.
In 2021 desktop user count was significantly higher than mobile users; that gap kept closing in 2022 thanks to the Mobile optimizations that ensure the site’s content is available and accessible to visitors on mobile devices. The goal was for Mobile users to have the same experience and receive the same value as desktop browsers.
After the first-year growth with two cities, the strategy was to maintain the initial ranking while growing into a third location and getting further improvement.
Targeted Plan for the existing location:
The Practice was in dire need of Meta Tag and Title optimizations, Image Tags, and Robot.txt file improvements.
Homepage and services pages needed better content and keyword density analysis.
There were also Sitemap issues, URLs needed enhancements, broken links that required fixing, and an increase in overall CTAs and Backlinks.
Finally, we worked on a unified branding guide, Google indexing, and local directories.
Our Strategy
The initial strategy was to target relevant keywords to increase brand recognition while highlighting treatments and services. We did this by writing and adding highi-quality original content and optimizing Google Maps, Google Business Profiles for each physical location, and optimizing listings. We also had to focus on optimizing all On-Page/Off-Page technical SEO parameters to generate sustainable traffic to this page.
The content was original, comprehensive, and evergreen to show users and search engines that we this orthodontist was a credible authority in the industry with long-term value know-how and experience.
The technical SEO optimization was based on the changes made to the website’s backend and server. These optimizations were successful as we indexed the site effectively.
The remarkable growth observed in 2021 and 2022 continues to strengthen day by day. This exceptional achievement can be attributed to our comprehensive process and various campaigns implemented to maximize the opportunities for generating organic traffic. Our focus on On-page SEO played a pivotal role, as we dedicated ourselves to creating valuable and relevant content for on-site pages while ensuring regular optimization.
Additionally, our Off-page SEO efforts revolved around securing backlinks from reputable sources on the internet. These high-quality backlinks bolstered the website’s credibility and established trust with search algorithms. We recognized the significance of Technical SEO, including aspects such as content, rankings, page speed, and responsive site design across multiple platforms (Desktop, mobile, and tablet).
To ensure optimal ranking, we ensured that all pages were easily accessible for crawling and indexing by search engines. Presently, all pages are effortlessly accessed by Google without encountering any issues. We meticulously built and optimized pages for each service, incorporating all the necessary information into the content. Our blogs and GBPs (Google Business Profile Posts) incorporated long-tail keywords based on thorough research. All content was meticulously planned, scheduled, and measured to achieve the desired outcomes.
Pages needed to be crawlable and indexable to rank appropriately. Today Google easily accesses all pages without any issues. We build and optimize pages for each service and information needed for content. Blogs and GBPs also had long-tail keywords based on research. All content is planned, scheduled, and measured.
2021
2022
When assessing the significance of search terms within the local industry and evaluating the effectiveness of our campaigns, SEO impressions* and clicks** play a crucial role. These metrics serve as indicators of user behavior and provide valuable insights into how Google’s algorithms measure the credibility and authority of your website.
* Impressions, denoted by the number of times a page appears in organic search results, offer visibility to users when they enter a search query. However, it’s important to note that impressions alone do not guarantee user clicks or visits to the page.
** Clicks, on the other hand, occur when your website is featured as a non-ad Google organic search result. Any traffic generated from these organic searches is considered an SEO click, highlighting the impact of your search engine optimization efforts.
Call tracking helps us generate more leads by identifying where your best leads (new patients) are coming from and
analyzing the customers’ journey. These leads generated in 2021 and those from 2022 strongly confirm how well the SEO campaigns are performing and how much ROI we are developing. 2022 will surpass 2021 in leads, which means that at least 100 calls per month are coming from your SEO call tracking (And
here, we would have to add those that went from Google Maps and contact forms, which would increase the leads numbers).
2021
2022
The implementation of the Call Tracking feature in late 2021 proved instrumental in driving lead generation for the business. By accurately identifying the sources of the most valuable leads, specifically new patients, we gained valuable insights into the customer journey and optimized our strategies accordingly.
The leads generated throughout 2021 and 2022 serve as a strong testament to the effectiveness of our SEO campaigns and the impressive return on investment (ROI) we have achieved. Notably, the lead numbers in 2022 surpassed those of the previous year, showcasing the continuous updates and refinements made to our SEO initiatives.
In addition to these leads, we must also acknowledge the contributions from Google Maps and contact forms, further augmenting the overall lead count. The combination of these various lead sources underscores the comprehensive approach we employ to maximize lead generation and drive business growth.
2021
2022
SEO revolves around optimizing a website holistically to ensure it is user-friendly and search engine-friendly. A crucial aspect of this optimization process is the creation of high-quality content. Our content development strategy involved a comprehensive and cohesive approach, encompassing word count, keyword research, thematic analysis, and meticulous editing.
To enhance the credibility and authority of the content, we incorporated relevant and high-quality backlinks, continuously refining and optimizing the content. The creation of engaging and informative content extended beyond the website itself and encompassed various channels such as service and location pages, blogs, GBP posts, and Guest Posts.
Additionally, in order to continuously improve the website’s performance, we conducted regular monthly content reviews, monitoring the progress and implementing strategies to increase the site’s authority, credibility, and traffic.
To view the detailed performance of your keywords and real-time rankings, please refer to the provided links. As promised, we have been diligently monitoring Westport’s progress. The screenshots are truly impressive, showcasing the remarkable growth achieved over the past year and nine months. Each shade of green represents your keywords securing top positions on Google’s first page.
These images serve as undeniable proof of the outstanding success of our campaigns. We have successfully established a secure and user-friendly website with exceptional page speed, both on desktop and mobile platforms. With a well-optimized content strategy and effective implementation of technical SEO techniques, we have strengthened the site’s relevance and authority. As a result, we have generated numerous new leads and conversions, solidifying our position in the market.
Our Achievements
In the span of the last twenty-four months, this Orthodontics Practice experienced a remarkable twofold increase in organic conversions. The practice experienced an overwhelming increase in traffic, GBPs, and blogs. In general, websites benefit highly from new organic traffic, providing them with value and local authority—the more, the merrier in traffic which means a surplus of accurate search rankings and visibility. The valuable traffic generated quality leads and calls. With an optimized website, the practice positioned itself as one of the top dental businesses in its area and continued its expansion with more cities attracting new leads.
Are you interested in dramatically enhancing your orthodontic practice?
HEALTHCARE & MEDICAL MARKETING AGENCY ORANGE COUNTY
HEALTHCARE & MEDICAL MARKETING AGENCY LOS ANGELES COUNTY
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We’d be happy to help you grow your business by using our strategic marketing expertise. What are your goals and visions for your practice?
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the company
Search Business Group is a healthcare marketing agency offering digital marketing services such as Healthcare Search Engine Optimization, Content Marketing, Web Design, Pay-Per-Click Management, and Branding.
Search Business Group is a healthcare marketing agency offering digital marketing services such as Healthcare Search Engine Optimization, Content Marketing, Web Design, Pay-Per-Click Management, and Branding.
ORANGE COUNTY
LOS ANGELES COUNTY
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