ORANGE COUNTY
LOS ANGELES COUNTY
About the company
This Orthodontic practice started its SEO journey on 08.01.2020; after two months, the account was paused due to domain issues until Dec. 2020. All numbers reflected in this report are from January 01, 2021, to this date.
The initial SEO agreement was for two locations.
Overview
In the first year, we started to work on the basics, Keyword Research, On-Site Content Optimization, Meta Titles and Meta Descriptions, Page and Content Corrections and Additions, Back Link Audits, Local Targeting and Media Outreach, Industry Directory & Blog Outreach, Competitive Research & Monitoring, Rankings and Competitive Analysis, Web Analytics, Content Distribution (Original Blogs, GBPs while keeping close communication with client including monthly Reports)
Growth in 2021 was exponential as Google had no prior sustainable, trustworthy, and accurate data from the website. Even more remarkable is that this data was collected up to Q3 of 2022, and figures were almost as high as in 2021, with another quarter left to grow.
In 2021 desktop users were significantly higher than mobile users; that gap kept closing in 2022 thanks to the Mobile optimizations that ensure the site’s content is available and accessible to visitors on mobile devices. The goal was for Mobile users to have the same experience and receive the same value as desktop browsers.
After the first-year growth with two cities, the strategy was to maintain the initial ranking while growing into a third location and getting further improvement.
Targeted Plan for the existing location:
The Practice was in dire need of Meta Tag and Title optimizations, Image Tags, and Robot.txt file improvements.
Homepage and services pages needed better content and keyword density analysis.
There were also Sitemap issues, URLs needed enhancements, broken links, more backlinks, and CTAs, in general, were required.
Finally, a more wholesome and uniform image was needed for branding, Google indexing, and local directories.
Our Strategy
The initial strategy was to target relevant keywords to highlight the brand identity, treatments, and services. We did this by writing and adding quality original content and optimizing Google Maps, Google Business Profile, and listings. And optimize all On-Page/Off-Page SEO to generate traffic over a long period.
The content was original, comprehensive, and evergreen. To show users and search engines that we are an authority in the industry with long-term value know-how and experience.
And the technical SEO was based on the changes made to the website’s backend and server end. These optimizations were successful as we indexed the site effectively.
The growth in 2021 and 2022 was impressive and continue to fortify daily. This success was due to the entire process and different campaigns we followed to maximize the opportunity to gain organic traffic. In general, we did On-page SEO focusing on creating meaningful-useful content for on-site pages and ensuring it was optimized regularly. The Off-page SEO part was on links directed to the website from trusted sources on the internet. Backlinks added were from reputable sources, which helped the site build trust with search algorithms. Technical SEO is as crucial as content, rankings, page speed, and responsive site design for all platforms (Desktop, mobile, and tablet).
Pages needed to be crawlable and indexable to rank appropriately. Today google easily accesses all pages without any issues. We build and optimize pages for each service and information needed for content. Blogs and GBPs also had long-tail keywords based on research. All content is planned, scheduled, and measured.
2021
2022
SEO impressions* and clicks** help us indicate how vital any search term is in the local industry and if the campaigns we applied are working. Both are indicators of user behavior. Google’s algorithms use behavior to measure the website’s credibility and authority.
* Impressions represent the number of times a page appears in organic search results. Impressions don’t necessarily mean that the user clicked and visited the page. When the user types a search query, the impression will appear so the users can see it.
** Clicks happen when a website appears as a Google organic (non-ad) search result; any traffic the page gets from that search counts as an SEO click.
Call tracking helps us generate more leads by identifying where your best leads (new patients) are coming from and
analyzing the customers’ journey. These leads generated in 2021 and those from 2022 strongly confirm how well the SEO campaigns are performing and how much ROI we are developing. 2022 will surpass 2021 in leads, which means that at least 100 calls per month are coming from your SEO call tracking (And
here, we would have to add those that went from Google Maps and contact forms, which would increase the leads numbers).
2021
2022
The Call tracking feature started late in 2021 and helped us generate more leads by identifying where the business’ best leads (new patients) were coming from and analyzing the customers’ journey.
The leads generated in 2021 and the ones from 2022 are a strong confirmation of how well the SEO campaigns are performing and how much ROI we are developing.
2022 surpassed 2021 in leads, meaning SEO campaigns were constantly updated. And to these leads, we would have to add those from Google Maps and contact forms, increasing the lead numbers.
2021
2022
SEO is about making a website wholesome in all aspects; it has to be friendly to users, and search engines and content are key elements in the process. Our content was part of a strategic and unified process from word count to keywords, themes, analysis, and editing. All content had high-quality backlinks followed by corrections and optimizations, and finally, content creation and on-site/off-site practices. Internal and external traffic was promoted through service and location pages, blogs, GBP posts, and Guest Posts.
We also provided monthly content reviews to monitor the progress and increase the site’s authority, credibility, and traffic.
For live rankings and your keywords’ performance in detail, click on the links above. We continue monitoring Westport as promised. The screenshots are exciting as they show the overall growth within the last year and nine months. All the shades of green are your keywords ranking on Google’s first page positions.
These images confirm that our campaigns were highly successful. We now have a secure and accessible Website with great Page Speed (Including Mobile Pages), a Desktop/Mobile Friendly site with good Domain Age, URL, and Authority. Our optimized content and effective use of our technical SEO tactics have made the site and its users strong & relevant, creating new leads and conversions.
Our Results
Over the past two years, this Orthodontics Practice doubled its organic conversions. The practice experienced an overwhelming increase in traffic, GBPs, and blogs. In general, websites benefit highly from new organic traffic, providing them with value and local authority—the more, the merrier in traffic which means a surplus of accurate search rankings and visibility. The valuable traffic generated quality leads and calls. With an optimized website, the practice positioned itself as one of the top dental businesses in its area and continued its expansion with more cities attracting new leads.
Want to improve your orthodontist practice like this?
Request a FREE Quote!
We’d be happy to help you grow your business by using our strategic marketing expertise. What are your goals and visions for your practice?
Request a FREE Quote!
We’d be happy to help you grow your business by using our strategic marketing expertise. What are your goals and visions for your practice?
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the company
Search Business Group is a healthcare marketing agency offering digital marketing services such as Healthcare Search Engine Optimization, Content Marketing, Web Design, Pay-Per-Click Management, and Branding.
Search Business Group is a healthcare marketing agency located in Orange County offering digital marketing services such as Healthcare Search Engine Optimization, Content Marketing, Web Design, and Branding.
ORANGE COUNTY
LOS ANGELES COUNTY
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