SEO impressions* and clicks** help us indicate how vital any search term is in the local industry and if the campaigns we applied are working. Both are indicators of user behavior, and user behavior is used by Google’s algorithms to measure the website’s credibility and authority.
* Impressions represent the number of times a page appears in organic search results. Impressions don’t necessarily mean that the user clicked and visited the page. When the user types a search query, the impression will appear so the users can see it.
** Clicks happen when a website appears as a Google organic (non-ad) search result; any traffic the page gets from that search counts as an SEO click.
The “No Data” note in 2021 is because we did not have the previous year’s data for a proper comparison (We started the SEO in 2021, so 2020 was not available)
We can see that clicks and impressions continue growing exponentially, especially in 2022.
2022 surpassed 2021 by more than 100%.
We analyzed the website’s search queries used to find your website via Google. This tactic helped us identify which queries were bringing the most traffic and measured the effectiveness of our SEO campaigns. And to recognize opportunities to improve performance, link quality, all crawling issues, users’ behavior, and traffic and conversions.
In brief, 2021 was the first year of growth, and 2022 was the year of topping the charts and achieving local recognition.