DENTIST CASE STUDY

THE GOAL

Increase Online Appointments
Increase Phone Calls
Increase Foot Traffic

THE STRAIGHT LINE THINKING

Business Type: General, Cosmetic and Pediatric Dentist
Strategy: Search Engine Optimization and Call Tracking

THE RESULT

Conversions up 10x

New Generation Dentistry is a family dental practice offering general teeth cleaning to restorative care, teeth whitening, dental implants, and even pediatric dentistry for children of all ages. New Generation Dentistry is located in Mission Viejo have the latest technology to provide you with the best experience.

THE CHALLENGE

New Generation Dentistry came to us asking for help with their digital marketing efforts. They were concerned about the actual dental digital marketing strategy, they were not sure if it was working or not.

Get Qualified Patients

Increase Number of Appointments

Increase Revenue

At that time they were working with a digital marketing agency but they were not sure if it was working or not.

THE SOLUTION

It’s not a secret, but tracking from where your leads are coming from is a way to understand if your Dental Marketing and Dentist SEO agency is doing their job correctly. We decided to run a comprehensive SEO Audit report to understand the actual practice situation versus their main competitors. From this initial point, we found the strengths and weaknesses of their digital strategy. As a consequence of this audit, we were able to lend our experience and considerable expertise working side-by-side with the owners so we can move in the same direction.

Redesign The Website

New Generation Dentistry is a practice who invest in the latest technology to make their patient comfortable. The problem was the website at that time was not reflecting the type of service they were providing. We eventually set into a healthy rhythm of mock-ups of review and approval. Once we got the green light, we developed and deployed a new and improved dental website.

Improved website architecture

We believe in providing compassionate customer service in real time, so why not online? We make a dental practice’s digital experience as user-friendly and simple to navigate as possible. With a well structured site new qualified patients can find and explore your site with ease.

Uniform directory submissions

We also helped them fix those pesky and duplicate listings online having the wrong information.

Search Engine Marketing Campaign

We experimented with different digital dental marketing strategies exhaustively until we settled on a formula that worked extremely well.

THE RESULTS

New Generation Dentistry's year-over-year revenue increased by 300% with a profitable return on SEO and Call Tracking spend.

Working together, Search Business Group and New Generation Dentistry have developed a great business relationship! We have been investing the time to collaborate on new SEO strategies.

We were able to beat the main competitors through SEO strategies like effective on-page strategy, landing page development, and a significant link building campaign. We were able to rank all of their residential and intake centers on the first page of Google. Primarily, within the top 3 of the results.

Through our efforts, we were able to get the practice into the local 3 recommendation pack on Google. Our client position on Google dominates the map section for the city and significantly increases the organic results while ranking them in the top 3 positions.

Search Business Group increased the direct location traffic by 60% for our client, which ultimately resulted in a month-by-month increase of leads via phone calls by 70%.

tHE RESULTS

New Generation Dentistry's year-over-year revenue increased by 300% with a profitable return on their SEO and Call Tracking spend.

Working together, Search Business Group and New Generation Dentistry have developed a great business relationship! We have been investing the time to collaborate on new SEO strategies.

Search Business Group increased the direct location traffic by 60% for our client, which ultimately resulted in a month-by-month increase of leads via phone calls by 70%.

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Revenue Generated by SEO

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