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TURNING TRAFFIC TO REVENUE

ORANGE COUNTY

LOS ANGELES COUNTY

FITNESS CLUB CASE STUDY

THE GOAL

Get more members

THE STRAIGHT LINE THINKING

Business Type: Old Fashion Gym
Strategy: Search Engine Optimization

THE RESULT

Conversions up 7x

Newport Beach Athletic Club have been around for more of 49 years. Over the years the NBAC has gone through several renovations. The key has been to always keep in step with the fitness industry and most importantly providing outstanding service in a clean and healthy family environment.  With a plethora of gyms to choose from in OC, NBAC stands out because of its high-class amenities, reasonable prices, laid-back atmosphere and unique traditions developed since its 1971 opening.

THE CHALLENGE

Newport Beach Athletic Club came to us requesting some business consulting at first. The old fashion gym knew the digital marketing is getting stronger and competitors open around the city too.

Get New Members

Promote Awareness

Increase Revenue

They have never done any digital marketing and the owners feel like digital marketing will not work for them.

THE SOLUTION

Right from the first conversation we knew they need help. With today’s technology we were able to communicate step by step strategies we were planing. As a consequence of this we were able to lend our experience and considerable expertise working side by side with the owners so we can move in the same direction.

Redesign The Website

We figure out the message of old fashion gym was not reflected on old website. Website was developed in Flash. We eventually set into a healthy rhythm of mock-ups of review and approve. Once we got the green light, we would implement them on our end.

Improved website architecture

We believe in providing compassionate customer service in real time, so why not online? We make a business’s digital experience as user-friendly and simple to navigate as possible. With a well structured site users can find and explore your site with ease.

Uniform directory submissions

We also helped them fix those pesky and duplicate listings online having the wrong information. 

Web Marketing Campaign

We experimented on different strategies exhaustively until we settled on a formula that worked, and worked well.

THE RESULTS

Newport Beach Athletic Club's year-over-year revenue has increased by 350% with profitable return on SEO spend.

Working together, Search Business Group and Newport Beach Athletic Club have develop a great business relation spending time to collaborate on new SEO strategies.

We were able to beat the main competitors through creation of an effective on-page strategy, landing page development, and a significant link building campaign, we were able to rank all of their residential and intake centers on the first page of Google. Primarily, within the top 3 of the results.

We were also able to get each of the locations into the local 3 pack, which dominates the map section for their city, and smashed in the organic results and ranked them at top 3 positions there as well. This increased the direct location traffic by 50% which ultimately resulted in a month-by-month increase of leads via phone calls by 75%.

tHE RESULTS

Newport Beach Athletic Club's year-over-year revenue has increased by 350% with profitable return on SEO spend.

Working together, Search Business Group and Newport Beach Athletic Club have develop a great business relation spending time to collaborate on new SEO strategies.

We were able to beat the main competitors through creation of an effective on-page strategy, landing page development, and a significant link building campaign, we were able to rank all of their residential and intake centers on the first page of Google. Primarily, within the top 3 of the results.

We were also able to get each of the locations into the local 3 pack, which dominates the map section for their city, and smashed in the organic results and ranked them at top 3 positions there as well. This increased the direct location traffic by 50% which ultimately resulted in a month-by-month increase of leads via phone calls by 75%.

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Revenue Generated by SEO

The 2 most common questions
from our first time clients

How Do I Know SEO Will Work For My Business?

What's The Process To Make Us Rank Higher?

How Do I Know SEO Will Work For My Business?

What's The Process To Make Us Rank Higher?

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