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TURNING TRAFFIC TO REVENUE

ORANGE COUNTY

LOS ANGELES COUNTY

Orange County Table Tennis Academy

TABLE TENNIS CLUB CASE STUDY

THE GOAL

Get more members
Increase Table Tennis Awareness

THE STRAIGHT LINE THINKING

Business Type: Table Tennis Academy
Strategy: Search Engine Optimization

THE RESULT

Conversions up 6x

The Orange County Table Tennis Academy (OCTTA) is the culmination of an inspired table tennis community who is poised to share an intense passion for table tennis with the Orange County community.

Led by Dr. Tuan Le,  the one spearheading a dream of bringing table tennis to Orange County. The two are supported by many fervent athletes, amateurs and professional alike. Ensuring the highest quality of facilities is available for students while also bringing together a staff of veteran players and experienced coaches, the OCTTA is ready to not only help spread the game, but also to raise the level of competition and skill of Southern Californian table tennis players.

THE CHALLENGE

Orange County Table Tennis Academy was ready to open his doors and increasing membership was one of the top priorities to make a sustainable table tennis club. 

Get New Members

Promote Awareness

Increase Foot Traffic

Increase Revenue

They have never done any digital marketing and the owner feel like digital marketing will not work for them.

THE SOLUTION

Like a brand new business, create an online presence digitally was the first step. Orange County Table Tennis Academy team was open to talk and meet to figure out the business structure, services they were going to provide and price structure.

Build a Website

We figure out the message of old fashion gym was not reflected on old website. Website was developed in Flash. We eventually set into a healthy rhythm of mock-ups of review and approve. Once we got the green light, we would implement them on our end.

Improved website architecture

We believe in providing compassionate customer service in real time, so why not online? We make a business’s digital experience as user-friendly and simple to navigate as possible. With a well structured site users can find and explore your site with ease.

Uniform directory submissions

We also helped them fix those pesky and duplicate listings online having the wrong information. 

Web Marketing Campaign

We experimented on different strategies exhaustively until we settled on a formula that worked, and worked well.

THE RESULTS

Orange County Table Tennis Academy's year-over-year revenue has increased by 350% with profitable return on SEO spend.

Orange County Table Tennis Academy and Search Business Group collaborate in developing concepts and systems through Table Tennis SEO strategies to increase foot traffic and increase the number of members 

We were able to to rank #1 in Orange County on the first page of Google. Primarily, within the top 3 of the results.

We were also able to get the locations into the local 3 pack with the high volume keywords which dominates the map section for their city and county. This increased the direct location traffic by 80% which ultimately resulted in a month-by-month increase of memberships via visits to the club by 75%.

tHE RESULTS

Orange County Table Tennis Academy's year-over-year revenue has increased by 300% with profitable return on SEO spend.

Orange County Table Tennis Academy and Search Business Group collaborate in developing concepts and systems through Table Tennis SEO strategies to increase foot traffic and increase the number of members 

We were able to to rank #1 in Orange County on the first page of Google. Primarily, within the top 3 of the results.

We were also able to get the locations into the local 3 pack with the high volume keywords which dominates the map section for their city and county. This increased the direct location traffic by 80% which ultimately resulted in a month-by-month increase of memberships via visits to the club by 75%.

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