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310-861-9180

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ORANGE COUNTY
714-519-6290

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VIDEO MARKETING AGENCY CASE STUDY

THE GOAL

Redesign Website

THE STRAIGHT LINE THINKING

Business Type: Video Agency
Strategy: Search Engine Optimization, User Experience, User Interface Design and Speed Optimization

THE RESULT

Conversions up 5x
Bounce rate decrease up 3x

Sparkhouse an Orange County-based video marketing, advertising, and video production company, fusing expertise in the art of film-making with an intuitive grasp of the digital world.

THE CHALLENGE

Sparkhouse hear about Search Engine Optimization, but they were not sure if a digital marketing service like this can be applied for a video production company. Accordingly with analytics bounce rate was high.

Get Qualified Leads

Reduce Bounce Rate

Increase Awereness

Increase Revenue

Sparkhouse knew their competitors were doing something different

THE SOLUTION

Search Business Group evaluate with a comprehensive SEO and Website Audit the components, structure, speed, and website health. We compare Sparkhouse with their main competitors and find out their weakness and strengths to start building an SEO strategy taking in consideration website speed.

Redesign The Website

The metrics of speed were not optimal for a website in a video production company. There is an industry benchmark rate and they were 30% lower.  Working next to Sparkhouse we start designing the new website using our User Experience (UX) and User Interface (UI) expertise. Our development team took into consideration website speed optimization in Orange County as part of the SEO strategy. The new designs were based on trends, data, and competitor analysis.

Improved website architecture

The digital experience on a video production company has to be user-friendly and simple to navigate as possible. With all the collected data Sparkhouse and Search Business Group start working on a new structure, after several days of hard work and conversation we agree in something combining their expertise with our marketing side.

Uniform directory submissions

We also helped them fix those pesky and duplicate listings online having the wrong information. It was not an easy task but we did it.

User Experience (UX) and User Interface (UI) Design

Implementing new design trending, new interface and increasing the loading speed was a top priority.

THE RESULTS

Sparkhouse's year-over-year revenue has increased by 400% with profitable return on SEO and UX/UI spend.

Working together as a team Search Business Group and Sparkhouse have developed a healthy business relationship spending time collaborating on new SEO, UI/UX design, and website speed optimization strategies to decrease the bounce rate over time.

Sparkhouse ranks all of its residential and intake centers on the first page of Google. Primarily, within the top 3 of the results.

We were also able to get each of the locations into the local 3 pack, which dominates the map section for the county, and smashed in the organic results and ranked them at the top 3 positions there as well. This increased the direct location traffic by 80% which ultimately resulted in a month-by-month increase of leads via phone calls by 75%. and fill-ups up to 6x.

tHE RESULTS

Sparkhouse's year-over-year revenue has increased by 400% with profitable return on SEO and UX/UI spend.

Working together as team Search Business Group and Sparkhouse have developed a healthy business relation spending time to collaborate on new SEOUI/UX design, and website speed optimization strategies to decrease the bounce rate over time.

Sparkhouse ranks all of its residential and intake centers on the first page of Google. Primarily, within the top 3 of the results.

We were also able to get each of the locations into the local 3 pack, which dominates the map section for the county, and smashed in the organic results and ranked them at the top 3 positions there as well. This increased the direct location traffic by 80% which ultimately resulted in a month-by-month increase of leads via phone calls by 75%. and fill-ups up to 6x.

Visits
0 +
Form Fill-ups
0 +
Phone Calls
0 +
Revenue Generated by SEO
$ 0 +

The 2 most common questions
from our first time clients

How Do I Know SEO Will Work For My Business?

What's The Process To Make Us Rank Higher?

How Do I Know SEO Will Work For My Business?

What's The Process To Make Us Rank Higher?

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Search Business Group

We have mastered the art and science of SEARCH. On behalf of our clients, we keep studying and researching every day for new strategies to implement. We challenge ourselves to become the best. If your business qualifies and it’s accepted, you will be one of the business we partner with. Partnering with Search Business Group will help you achieve your practice goals.

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