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714-519-6290

Healthcare SEO Process

Persuading search engines is an art

Reaching the goal means that Google recommends your content as the best option to the questions of users on the Internet. But it is not about paying for ads, because with the organic optimization of the content of your own medical website, Google qualifies you as a reliable option for netizens and shows you among the first results.

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"The team has helped us build our website from scratch and we are extremely happy with the results! Their SEO services are undoubtedly helping us grow our business and we strongly recommend them to everyone!."

HEALTHCARE PRACTICE OWNER

Are you ready to raise your professional visibility on the Internet?

Our healthcare marketing team has developed a meticulous process for your patients to find you among the first results of their searches. Check out this animated video of the Search Business Group Healthcare SEO process. Then scroll down to dive in deeper on each phase.

Learn how we make Google love your healthcare website content:

We investigate thoroughly

We prepare the way

AUDIT

For this tour, we begin with the evaluation of the health status of your website, as well as we do it with the portal of your competitors, in order to identify opportunities.

Here we discover the factors that determine the positioning, we know the keywords, we measure the speed of the web page, and we review the site map, among other components that allow us to do an exhaustive analysis.

We choose the keywords

RESEARCH

Through technological tools and advanced search engine analysis, we conduct a local market study in your industry. Here we analyze the way in which users search, on the Internet, for services similar to the ones you offer.

Next, we present a proposal for the use of keywords or phrases, based on data analysis of how users seek to reach health professionals like you.

We awaken sensations

We establish a baseline

BACKGROUND

On this occasion, we collect data and information about you or your health care center, here we detail the services you offer, the specialties you work in, we select information about care, location and other data that will allow netizens to identify the great professionals that you are.

We include creative content

COMPOSITION

It is time to incorporate the keywords into the general content of your website, here we use creative and natural wording so that the result is genuine, as well as attractive to readers.

We locate the topics that generate the highest volume of searches in your area to write about them on your own blog, as you always dreamed of.

We configure everything

We mold each space of your site

IMPROVEMENT

With attractive titles, suggestive descriptions, new calls to action, renewed links, among other actions, we optimize each space on your website to earn points with Google, since the goal is to improve the ranking and relevance of your site.

Here we give emphasis to the creation of the site map and the refinement of your services page, contact, and blog.

We report the good news

VALIDATION

It is time to inform Google about the optimization carried out so that it can analyze it, thus recognizing that your website is already in the best condition to provide effective responses to netizens.

This report will allow it to identify your website as healthy, without errors, and ready to be a reliable source of information on the net.

We target cybermarketing

DIFFUSION

Now is the time to search for authority on the Internet, with the help of other pages that are in your industry, as long as they are reliable sources they can suggest your links and content as recommendations.

To attract traffic from search engines, it is essential to ensure good links from relevant websites in your area of work.

And we repeat

We keep you updated

REPORT

Through a monthly report, we inform you about the behavior of new users, the results of Google searches, the volume of traffic in the different sections, and we even count the phone calls you received by direct action from your website.

We also inform you about the current keywords and check if it is necessary to incorporate new phrases to optimize the results.

We start the cycle

TREND

On the Internet, everything is evolving and we guide you on this permanent path. If you have new services, want to venture into new positioning options, or need to follow a trend, we will always be there to help you.

Ready to conquer the online world?

Forget about depending on other institutions or references so that more people know you, now you can do it on your own and with your own positioned website. We can get Google to tell the user that your site is what they are looking for and that it has the answers they need.

Want to speak with an expert? Call us at

714-519-6269

Additional SEO Services

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Improve your ROI with Search Business Group

1 Location Only

[location1]+[target]+[county]+[words]+[addonwords]++[web]

Your Monthly Investment

$

Total for 1 Location Only

Local SEO Pricing Calculator

Welcome to our Local SEO Pricing Calculator, your gateway to understanding the cost of boosting your business’s online presence in your target locations. Local SEO is the key to standing out in today’s digital marketplace, and it’s essential to know what it entails.

In the context of local SEO services, a “city” represents more than just a geographic area; it’s the heartbeat of your business’s online presence. Think of it as the foundation upon which you build your digital visibility. Cities are dynamic, diverse, and made up of countless neighborhoods, each with its unique character. Cities like:

New York City
Los Angeles
Chicago
Miami
Houston

These urban giants are our playgrounds in local SEO. When we optimize for a “city,” we’re not just targeting a single point on the map; we’re aiming to conquer the entire urban landscape. Our goal is to ensure that when potential customers within these cities search for services or products related to your industry, your business shines brightly on their screens.

But what about a "location" within these cities?

Within the vast expanse of a city, there are smaller pockets, neighborhoods, or districts that form distinctive “locations.” Each “location” carries its own character and local community.

These locations are like hidden gems within the larger urban treasure trove. Locations like:

Greenwich Village in New York City
Santa Monica in Los Angeles
Wicker Park in Chicago
South Beach in Miami
The Woodlands in Houston

Optimizing for a “location” means we’re drilling down to engage potential customers in these specific areas. We tailor our strategies and keywords to ensure that when someone within a neighborhood searches for your services or products, your business is their top choice. To achieve this, we deploy laser-focused strategies and keywords, such as:

Family dentist in Greenwich Village
Orthodontist in Santa Monica
Cosmetic dentistry in Wicker Park
Pediatric orthodontist South Beach
Emergency dental care in The Woodlands

These location-specific keywords are the compass points guiding potential customers to your doorstep within these smaller, defined areas. As you explore our Local SEO Pricing Calculator, you’ll gain insights into the costs associated with elevating your online presence in both cities and specific locations. Whether you’re a dental practice in the heart of a bustling city or nestled within a charming neighborhood, our calculator will help you chart your course to success. Try us today and discover how local SEO can transform your business in your target locations.

Search Intent Results

1. Number of locations

2. How many cities are you planning to target?

3. How many counties are you planning to target?

4. Word Count Included

How Will Your Content Be Allocated?

Great question! The answer will depend on the actual situation of your Content Marketing Strategy with the ultimate goal of making you rank to page 1. The word count budget will be distributed by city, the level of importance, and that will be decided by your practice goals. Below is an average word count table for each task, so you can have an idea of how the word budget count will go.

📃 Content Type	✍🏼 Average Word Count
Blog Posts	750 words
Service Pages	750 words
Location Pages	750 words
FAQ Sections	250 words
Additional Content	250 words
Blog Post Optimization	450 words
Service Page Optimization	450 words
Fixing Duplicate Content **	250 to 25,000 words
Google Business Profile Posts	480 words
Guest Posts	750 words

*Please note that actual word counts may vary for each content piece due to competitor analysis and SEO requirements.

** The resolution of duplicate content issues may be treated as an additional project if it existed before our collaboration began. Each case is evaluated individually

Tell Me About Your Content Writing Process

Absolutely! Please watch our 1 minute animation about our content writing process.

5. Additional Content

The volume of content plays a pivotal role in reaching your target audience and enhancing your online visibility. Should you seek to expedite your results and accelerate the growth of your practice, we recommend considering additional content as part of your plan. More content equates to more opportunities to secure higher search engine rankings, attract a greater number of visitors, and convert more patients.

A Real Case Study

After a successful year, we suggest to our client additional content to increase visibility on search results. We increase the word count from 2,500 words to 4,000 words per month. Let the graphic below speak by itself, the traffic growth was impressive.

Interested in increasing your word count for maximum impact? 🚀

6. SEO-Centric Video Marketing

Integrating videos that address specific public inquiries can be a powerful traffic driver for your website. We can strategize to identify these questions and create videos that promote your practice. Here are a couple of samples:

How many videos would you like to add?

7. Web Maintenance & Updates

Entrusting us with your website maintenance and SEO efforts allows for a seamless, integrated approach to your online marketing strategy. This alignment empowers both teams to harmonize goals, methods, and metrics to optimize your website for both users and search engines. If another agency handles your website maintenance, please be aware that delays, misunderstandings, or conflicts may arise, which we may not have control over. Are you interested in having us manage your website maintenance?

Would you like us to handle your website maintenance?

8. Questions Related to SEO

What is On-Site SEO?

Think of your website as your business storefront online. Our On-Site SEO service ensures that your business is easy for people to find online. First, we identify the best words (Keyword Research) people use when searching for businesses like yours -Then, we spruce up your business’s online presence to make it more appealing and organized. We even create catchy signs (meta titles and descriptions) that entice people to visit. And, to keep things fresh, we add new content to your business regularly. This helps more people discover your business and appreciate what you offer!

What is Off-Site SEO?