What Is National SEO?
National SEO is the process of optimizing a website to rank for broad, high-volume keywords that aren’t tied to a specific geographic location. It’s ideal for businesses that sell products or services across the country—or globally—and want to attract (target audience) customers through search engines like Google.
Unlike Local Search Engine Optimization, which targets terms like “dentist in Miami” or “best plumber near me,” National SEO focuses on giving you online visibility for keywords such as:
- “Best time tracking software”
- “How to start a dropshipping business”
- “Marketing automation tools for e-commerce”
Why This Matters: If your business isn’t showing up for key national search terms, you’re missing out on thousands of potential leads and sales. National SEO helps you compete on a large scale, capture attention from users in every state, and grow your authority as a leading brand.
Example: A B2B SaaS company offering project management tools invests in National SEO to rank for terms like “best project management software” and “alternatives to Trello.” Within six months, they increased organic traffic by 250% and doubled their trial signups.
How Much Does National SEO Services Cost?
National SEO campaigns typically range from $2,500 to $15,000+ per month, depending on your industry, goals, competition, and the complexity of your website. Here’s a quick overview:
Plan Type Monthly Cost Best For
Some businesses may also choose to start with a one-time SEO audit, priced between $3,000 and $10,000, to assess current performance and identify areas for growth.
What Determines National SEO Pricing?
Industry Competition
The more competitive your industry is, the more aggressive your SEO strategy needs to be. Competitive markets—like finance, healthcare, legal, and SaaS—require more content, links, and technical optimizations to stand out.
Why it matters: You’re not just competing locally—you’re up against major players, media sites, and aggressive agencies.
Example: A legal CRM platform competing with Salesforce and Clio will need a much larger SEO investment than a new startup in a niche B2B space.
Website Size and Structure
National websites typically have dozens—or even hundreds—of pages. The more pages, categories, products, and services you offer, the more optimization is required.
Why it matters: Optimizing a 10-page website is far different from optimizing a 2,000-product e-commerce store.
Example: An apparel retailer selling across the U.S. needs optimization for product filters, category pages, blog content, and checkout flow—all contributing to cost.
Current SEO Standing
Are you starting from scratch or looking to improve an existing campaign? Sites with strong domain authority and traffic may need less foundational work, while newer sites will need a full SEO framework built from the ground up.
Example: A national wellness brand already ranking for 200 keywords may just need technical refinement and new content, while a new DTC brand might need an audit, keyword strategy, and a complete link-building campaign.
National SEO vs. Local SEO: What’s the Difference?
What’s Included in a National SEO Campaign?
Full Website SEO Audit
We analyze your entire website to identify technical issues, user experience gaps, content duplication, slow-loading pages, and more.
Why it matters: You can’t grow what’s broken. Auditing lays the groundwork for strategic growth.
Example: A digital payments platform had 100+ broken links and slow load times on mobile. After fixing these, their bounce rate dropped 35%, and rankings rose across core keywords.
National Keyword Research & Strategy
We identify high-volume, high-intent keywords used by people across the country. Then we map those keywords to relevant pages on your site.
Why it matters: Keyword strategy prevents missed opportunities, content overlap, and ranking confusion.
Example: A resume-writing service targeted terms like “best resume format” and “resume builder for executives,” increasing leads by 60%.
Advanced On-Page SEO
We optimize your site’s structure, content, metadata, internal links, and headings for maximum search performance and user clarity.
Why it matters: Google uses these elements to determine your relevance—and users rely on them to take action.
Example: A shipping software brand saw a 40% increase in demo signups after we restructured their product pages and improved keyword placement.
Technical SEO Enhancements
We ensure your website is secure, fast, crawlable, and mobile-friendly. This includes schema markup, sitemaps, URL structures, and image optimization.
Why it matters: Google doesn’t rank broken or slow websites—technical SEO is foundational to scaling.
Example: A meal delivery service cut page load time from 6 seconds to 2.5 and jumped from position #8 to #3 for a core keyword.
National Link Building & Off-Page SEO
We build backlinks from authoritative websites to increase your domain authority and national visibility.
Why it matters: Google sees backlinks as votes of confidence. More quality links = higher rankings.
Example: An email marketing SaaS earned links from HubSpot and BigCommerce blogs through our outreach—boosting their traffic by 78% in 3 months.
Content Strategy & Production
We create optimized blog posts, landing pages, product/service descriptions, white papers, and thought leadership content aligned with your buyer’s journey.
Why it matters: Great content attracts, educates, and converts. It fuels SEO while building trust.
Example: A virtual event platform published a gated guide we developed targeting “how to host virtual conferences.” It ranks #2 and drives 40+ qualified leads/month.
Performance Tracking & Reporting
We track keyword movements, traffic trends, conversions, user engagement, backlink growth, and more. Monthly reports and dashboards keep you in the loop.
Why it matters: If you don’t measure it, you can’t improve it.
Example: A national real estate coaching brand adjusted its blog focus after seeing 3 of their posts rank in the top 10—traffic and opt-ins doubled in 60 days.
SETUP
Audit Report & Competitor Analysis
This foundational step provides a comprehensive audit of your current website—technical health, backlink profile, content quality, and more—paired with a detailed competitive landscape analysis.
Why it matters: You can’t outrank the competition if you don’t know what they’re doing. This gives us a roadmap to outperform the strongest players in your space.
Example: A skincare brand competing with national retailers like Sephora and Ulta used this audit to uncover valuable high-traffic keywords they weren’t targeting—and claimed those rankings within four months.
Google Analytics
Google Analytics tracks how users find and interact with your website, from traffic sources to conversion paths. We ensure it’s installed, configured, and aligned with your goals.
Why it matters: Without data, you’re guessing. GA reveals what’s working, what’s not, and how to improve performance sitewide.
Example: A direct-to-consumer mattress company identified that a particular blog post drove 60% of purchases—so they updated and promoted it more aggressively.
Google Tag Manager
Tag Manager allows us to implement and manage all marketing and analytics tracking codes without touching your website’s codebase. It’s faster, more efficient, and reduces development overhead.
Why it matters: GTM allows for flexible and precise conversion tracking, event monitoring, and retargeting—all essential for a national campaign.
Example: A multi-location franchise used GTM to deploy remarketing tags across 100+ landing pages instantly without developer delays.
Google Search Console
This tool helps us monitor your site’s performance in Google’s search results. It provides insight into keyword rankings, crawl errors, indexing status, and more.
Why it matters: If there are problems with how Google sees or crawls your site, you’ll never rank. GSC ensures your pages are discoverable and indexable.
Example: One national business wasn’t showing up for a top-performing keyword due to a crawl error. We caught and fixed the issue in under 48 hours using Search Console.
SearchInsights Pro
Exclusive to Search Business Group clients, this dashboard gives you real-time visibility into your SEO campaign performance—keywords, traffic, conversions, and beyond.
Why it matters: Traditional SEO reports can be vague or too technical. SearchInsights Pro simplifies the data and makes your ROI crystal clear.
Example: A SaaS brand used SearchInsights Pro to present their SEO performance to investors, showing 180% traffic growth—which helped them close their Series A round.
Google Business Profile Creation and/or Optimization
Even in national SEO, your Google Business Profile (formerly Google My Business) plays a role in branded search, reputation, and trust. We create or optimize it with accurate business info, images, and keywords.
Why it matters: A well-optimized GBP listing increases your visibility for branded searches, displays reviews, and shows users you’re a real, reputable business.
Example: A national health clinic network used GBP to collect over 1,200 positive reviews across locations, boosting both local and national visibility.
National SEO Campaigns Anchored on Local Rankings
We use your strong local presence as a launchpad for broader national rankings. By combining local relevance with national keyword targets, we create a hybrid campaign.
Why it matters: Google loves businesses that have earned trust locally. This strategy leverages that trust to compete on a bigger playing field.
Example: A California-based law firm expanded its online presence nationally by using highly optimized local pages, then layering on national legal guides and long-form content to expand reach.
CONTENT
National Keyword Research and Analysis
We identify high-volume, intent-driven keywords that people across the country are using to search for your services or products. This includes short-tail, long-tail, and competitor gap keywords.
Why it matters: Without targeting the right keywords, your content may never get found. Strategic keyword selection drives the right kind of traffic—people actively looking for what you offer.
Example: A nationwide payroll software company identified “best payroll service for small business” as a top search term and built a page around it. That one page generated over 1,000 leads in 90 days.
Content Marketing Campaign
This is your long-term content strategy. We develop and publish blogs, service pages, educational resources, and more—content that attracts, informs, and converts.
Why it matters: Google rewards fresh, relevant content. A consistent publishing schedule helps you rank for various keywords, build trust, and support your full sales funnel.
Example: A national wellness brand published four blogs per month based on seasonal and trending search terms and increased their organic traffic by 70% in six months.
Content Writing
Our copywriters create professionally written, SEO-optimized content tailored to your brand and audience. This includes blog posts, service pages, FAQs, and product descriptions.
Why it matters: High-quality content increases time on site, builds trust, and is more likely to rank and convert.
Example: A B2B SaaS company rewrote its product pages to align with user intent and increased demo requests by 3X in under two months.
Content Word Count
This is the total number of words we produce or optimize for your site each month. We prioritize key service pages, blogs, and landing pages based on your goals.
Why it matters: Longer, more comprehensive content typically ranks higher and performs better in national search results.
Example: A national accounting firm expanded its services section by publishing 12,000 words of optimized content and doubled its organic pageviews in three months.
Duplicated Content Analysis
We identify and fix duplicated or near-duplicated content issues that can harm your rankings. This includes rewriting, consolidating, or applying canonical tags where necessary.
Why it matters: Duplicate content confuses search engines and can lead to penalties or suppressed rankings. Unique content is a must in national SEO.
Example: A technology blog using syndicated content unknowingly triggered duplicate content penalties. We cleaned up the affected pages and helped them recover 40% of their lost traffic.
Existing Content Review and Optimization
We evaluate and improve current website content to meet SEO best practices. This includes updating old posts, enhancing formatting, re-optimizing for new keywords, and refreshing information.
Why it matters: Updating what you already have can often yield faster SEO gains than starting from scratch.
Example: A national home services company updated 20 older blog posts and service pages, resulting in 60 new featured snippet placements in just 90 days.
Guest Post Content
We write and place content on authoritative third-party websites that link back to yours. These are part of a strategic link-building campaign.
Why it matters: Backlinks from reputable sites improve domain authority, drive referral traffic, and help you rank higher in competitive categories.
Example: An e-commerce skincare brand published a guest post on a top beauty blog and earned a high-quality backlink that brought in more than 3,000 new users.
Detailed Monthly Reports with Word Count
You’ll receive a clear monthly breakdown of how much content was produced or optimized, what was published, and how each piece is performing.
Why it matters: Transparency ensures you understand the work being done, the progress made, and how content ties back to revenue goals.
Example: A national fitness app used content reports to align SEO with product launches, doubling landing page conversions tied to new app features.
On-Page Optimization
This involves refining your content’s structure—title tags, headers, internal links, keyword usage, meta descriptions, and more—to align with search engine algorithms.
Why it matters: Even the most insightful content won’t rank without a strong on-page structure. This process ensures your content performs at its full potential.
Example: After re-optimizing 30 key pages, a national insurance provider moved over 20 primary keywords to the first page of Google within 60 days.
State Pages
We create individual landing pages for each U.S. state you want to target, each with tailored content and localized keyword optimization.
Why it matters: State-level pages increase your visibility for regional searches and help users find services relevant to their area.
Example: A national tax advisory firm built 50 state pages optimized for “IRS tax help in [State],” and now ranks in the top 5 in 38 states.
County Pages
We design content-rich pages targeting high-demand counties within key states, helping you dominate regional search markets.
Why it matters: Users frequently search for services in their specific county. These pages allow you to capture mid-tier regional traffic.
Example: A legal services firm launched 25 county pages in Florida and California, leading to a 22% increase in form submissions within eight weeks.
City Pages
Each city page targets a specific metro area, optimized to appear in searches like “HR software in Atlanta” or “Best dentist in Chicago.”
Why it matters: Even without a physical location in a city, these pages help your brand show up in city-specific search results.
Example: A national consulting firm launched city pages for 15 major markets and ranked in the top 3 for service-based keywords in 12 of them within 6 months.
Service Pages
We build out or optimize pages for each core service you offer, with structured content that covers benefits, features, FAQs, and strong calls to action.
Why it matters: Focused service pages improve user experience, boost conversion rates, and rank better than generic “all-in-one” pages.
Example: A digital agency split its offerings into dedicated SEO, PPC, and Web Design pages—tripling lead volume within one quarter.
Blog Posts
Blog content supports your SEO strategy with educational, timely, and keyword-rich articles that attract and inform potential customers.
Why it matters: Blogs target long-tail search terms, build brand authority, and generate internal linking opportunities.
Example: A nationwide financial planner published bi weekly blogs on retirement trends and gained 25 new page-one rankings in under three months.
FAQ’s Content
We research and create frequently asked questions tailored to your industry and buyer intent. These are placed on service pages, product pages, or standalone FAQ hubs.
Why it matters: FAQ content improves user experience, captures voice search traffic, and increases your chances of earning featured snippets in Google.
Example: A roofing company added localized FAQs to service pages and saw a 40% boost in organic traffic, especially from mobile voice queries.
TECHNICAL SEO
Meta Tag Optimization
We write and optimize meta titles and descriptions for every important page on your site, using strategic keywords and compelling language.
Why it matters: These tags influence click-through rates on search results and help search engines understand page relevance.
Example: A national moving company updated its meta titles for all service pages and saw a 28% increase in clicks from organic search within 45 days.
URL Optimization
We structure your URLs to be clean, keyword-focused, and easy to read for both users and search engines.
Why it matters: Optimized URLs improve crawlability, boost relevance, and make your site more user-friendly.
Example: A SaaS company restructured its messy URLs into clear slugs (e.g., /features/invoice-tracking) and saw bounce rates drop by 20%.
Site Audit Error Fix
We identify and resolve technical SEO issues such as crawl errors, slow-loading pages, broken scripts, and duplicate tags.
Why it matters: Technical issues can silently hurt rankings and user experience. Fixing them boosts site health and visibility.
Example: A fashion e-commerce site resolved 180 crawl errors found in an audit and regained its top 3 positions for competitive keywords.
Heading Tag Optimization
We structure your content using H1, H2, and H3 tags to improve readability, hierarchy, and keyword targeting.
Why it matters: Proper heading structure helps Google understand content flow and supports accessibility.
Example: An education platform used heading optimization to restructure 20+ course pages, earning 12 new featured snippets in search.
Image Optimization
We compress, rename, and add ALT text to images to ensure faster load times and stronger SEO performance.
Why it matters: Image SEO improves rankings, supports accessibility, and increases page speed—critical for national campaigns.
Example: An enterprise blog optimized 300 images and shaved 4 seconds off page load time, boosting organic traffic by 35%.
Schema Creation and Implementation
We add structured data (schema markup) to your site to help search engines understand your business, services, reviews, FAQs, and more.
Why it matters: Schema increases your chances of earning rich results in search, such as star ratings or FAQ dropdowns.
Example: A national real estate firm used schema to highlight property types and received higher CTRs thanks to enhanced search visibility.
Landing Pages / Blog Post Posting
We publish your SEO content strategically, ensuring proper tagging, formatting, and internal linking.
Why it matters: Publishing is just as important as writing. A well-deployed blog supports SEO, engagement, and conversions.
Example: A financial services brand posted two blog articles per week and doubled its organic sessions in 60 days.
Keyword Ranking Analysis
We track and analyze how your target keywords are performing in national searches across devices and locations.
Why it matters: Tracking allows us to adjust strategy based on performance and uncover new ranking opportunities.
Example: A telehealth company discovered it was climbing for “mental health therapy online” and optimized additional content around it, landing in the top 5.
Monthly Traffic Audit
We review traffic data each month to identify sources, trends, and performance dips or spikes.
Why it matters: It ensures you’re not just getting traffic, but the right kind of traffic—and allows fast response to changes.
Example: A B2B tech company used our audits to shift content promotion toward LinkedIn, leading to a 50% boost in lead quality.
Content Audit (Panda Audit)
We identify thin, outdated, or underperforming content that may be dragging your rankings down—then revise or remove it.
Why it matters: Google’s Panda algorithm favors high-quality content. Cleaning up weak content can lift sitewide SEO performance.
Example: A national retail brand removed 200 thin pages and rewrote 50 more, leading to a 22% boost in organic visibility.
Find New Landing Page Opportunities
We look for keyword gaps or untapped search trends and create new SEO landing pages to capture that demand.
Why it matters: Proactively building new content areas allows your site to grow with user needs and stay competitive.
Example: An HR software provider launched new pages for “onboarding templates” and “employee self-service portals” and gained 8,000 new monthly visits.
Find Content Improvement Opportunities
We review existing high-potential content and enhance it with better keywords, structure, and depth.
Why it matters: Improving current content is often faster and more effective than creating new content from scratch.
Example: A healthcare SaaS company rewrote four key blog posts with new data and saw a 3x increase in average session duration.
Find and Fix Broken Links
We scan for internal and external links that are broken and resolve them to improve SEO health and user experience.
Why it matters: Broken links harm trust, disrupt navigation, and can negatively impact your SEO performance.
Example: A logistics provider fixed 400 broken links across its blog archives and improved its crawl efficiency by 35%.
Internal Linking
We build a smart internal linking strategy that connects related pages, improves crawl depth, and spreads authority.
Why it matters: Proper internal links help Google index your site and improve user navigation.
Example: A national legal firm connected service and blog pages via strategic internal links, resulting in a 20% lift in time on site.
Redirection Issue Resolution
We identify and fix unnecessary redirects, redirect chains, and outdated URL structures that hurt performance.
Why it matters: Clean redirects maintain link equity and prevent user drop-offs.
Example: A news publisher fixed 300+ redirect issues and sped up site load times, recovering 25% of previously lost organic traffic.
Goals / Conversions Review
We regularly evaluate your site goals, whether that’s form submissions, demo requests, or purchases, and align SEO with conversion performance.
Why it matters: SEO success isn’t just traffic—it’s actions that drive revenue.
Example: A B2B company learned that users preferred phone calls over form fills and shifted their SEO strategy accordingly, increasing qualified leads by 40%.
OFF-SITE SEO
Business Listing
We submit your business to high-authority national directories and platforms such as Yelp, Angi, Bing Places, and more.
Why it matters: These listings improve your site’s authority, create valuable backlinks, and enhance brand consistency across the web.
Example: A nationwide medical equipment supplier appeared in 50+ directories and improved its domain authority by 10 points in under 3 months.
GBP Posting & Optimization
We create and publish posts to your Google Business Profile, optimize your profile with keyword-rich descriptions, and update it regularly.
Why it matters: A well-maintained GMB profile shows Google that you’re active, boosts your visibility in branded search, and increases engagement.
Example: A national wellness chain doubled its GMB views after we implemented weekly posts and added seasonal promotions.
Spam Link Analysis
We identify and disavow low-quality or spammy backlinks that could harm your search rankings.
Why it matters: Toxic backlinks can damage your authority and risk Google penalties. Removing them improves trust and ranking potential.
Example: A legal firm’s backlink audit revealed hundreds of spammy domains from overseas forums. After disavowing, their rankings recovered within weeks.
Industry-Specific Links
We secure backlinks from authoritative websites in your industry to strengthen your domain and niche relevance.
Why it matters: Google values links from relevant sources. Industry-specific backlinks boost trust and rankings for competitive terms.
Example: A national construction software company earned backlinks from top construction blogs and moved to the top 3 for “best contractor software.”
Guest Posting & Outreach for Paid Links
We write and place content on premium blogs and media outlets through both organic outreach and strategic link partnerships.
Why it matters: Quality backlinks are still one of Google’s top-ranking factors. This helps accelerate authority growth.
Example: A DTC fashion brand landed features in online lifestyle publications and increased referral traffic by 80%.
NAP Audit & Issue Fixes
We audit your Name, Address, and Phone number consistency across all directories and correct any discrepancies.
Why it matters: Inconsistent NAP can confuse Google and hurt your local and national search visibility.
Example: A franchised restaurant brand corrected outdated contact info across 30 listings and regained top spots in local packs.
Sponsored Paid Links Creation
We obtain paid backlinks from high-authority publishers where allowed, always complying with Google’s guidelines using sponsored tags.
Why it matters: These authoritative backlinks drive targeted referral traffic and support faster ranking for high-competition terms.
Example: A SaaS platform paid for sponsored inclusion in a national tech roundup and gained 1,200 qualified visits in a week.
City-Specific Links
We build backlinks from blogs and media based in key cities you want to rank in, boosting your relevance in local-national searches.
Why it matters: These links help city-targeted pages outperform even if you don’t have a physical location there.
Example: A remote HR company ranked in Boston and Atlanta by earning backlinks from local business journals in each city.
Web 2.0
We create branded microsites and content hubs on Web 2.0 platforms like Medium, Blogger, and WordPress.com to support your backlink profile.
Why it matters: These serve as brand reinforcement tools and generate foundational links that build early authority.
Example: A lifestyle blog launched supporting Web 2.0 content and quickly built 50+ low-risk backlinks in the first month.
Infographic Submission
We create and submit infographics to visual content platforms and data-sharing directories to build backlinks and engagement.
Why it matters: Visual content earns shares and links more easily and boosts brand visibility.
Example: A finance brand created a tax timeline infographic that was picked up by 12 blogs and earned backlinks from 8 .edu domains.
Google Stories Submission
We repurpose content into Google Web Stories format and submit them for extra visibility in mobile-first results.
Why it matters: Google Web Stories are highly visual and have dedicated placement on mobile, helping drive traffic.
Example: A beauty brand created Web Stories about “Winter Skincare Tips” and saw 3,000+ views in 48 hours.
PDF Submissions
We design and upload keyword-optimized PDF guides, whitepapers, and case studies to document-sharing platforms.
Why it matters: These files get indexed and can rank in search while building backlinks and showcasing thought leadership.
Example: A national consulting firm submitted 10 whitepapers and earned backlinks from document-sharing sites and higher education platforms.
Competitor Link Creation
We reverse-engineer your competitors’ backlink strategies and go after the same or better-quality link placements.
Why it matters: If they rank above you, we’ll find out why—and help you surpass them.
Example: A telemedicine startup outperformed its top competitor by replicating and expanding on its link sources within 90 days.
GOOGLE BUSINESS PROFILE
Profile Creation – Claim (if not already)
We set up or claim your business listing on Google to ensure you have control over your brand presence.
Why it matters: A claimed profile prevents misinformation and gives you access to posting, review replies, and more.
Example: A new national tutoring brand claimed 40+ location profiles and quickly gained over 150 reviews.
Business Information (Hours – Address – Contacts – Description)
We ensure all vital information is filled out and kept accurate, complete with keyword-rich descriptions.
Why it matters: Accurate info builds trust and ensures you show up in both local and national search results.
Example: A multi-location gym chain updated all location info and saw a 25% increase in directions and calls from GMB.
Adding of Business Photos
We upload high-quality, geo-tagged images to your Google profile to boost user engagement and relevance.
Why it matters: Listings with photos receive significantly more clicks, calls, and direction requests.
Example: A dental group added team and office photos to 10 locations and saw a 35% boost in appointment bookings.
Business Categories Selection
We choose the most accurate and strategic categories for your listing to ensure you appear in relevant search results.
Why it matters: Google uses categories to determine what searches your listing is eligible for.
Example: A pest control company changed its primary category from “Cleaning Service” to “Pest Control Service” and ranked in the top 3 within two weeks.
Selection of Applicable Attributes
We activate all relevant business attributes (e.g., wheelchair-accessible, women-led, free Wi-Fi) that apply to your business.
Why it matters: Attributes increase engagement, filter-based visibility, and user trust.
Example: A restaurant added “gluten-free options” and began appearing in filtered search queries related to food allergies.
Adding Products and Services with Optimized Descriptions
We list and optimize each of your products or services within your Google profile to help capture long-tail searches.
Why it matters: These listings feed into Google Search and Maps and help drive conversions directly from your profile.
Example: A national cleaning company added service descriptions and captured 40% more leads directly from Maps.
Adding of Product and Services Pictures
We upload visual examples of what you offer, labeled with clear titles and keywords.
Why it matters: People engage more with visual content, and these images support your overall brand authority.
Example: A bakery uploaded photos of its cakes and received over 500 clicks in a single week from Maps alone.
GBP Posts
We publish regular Google posts about offers, updates, or events that appear in search results and on your GBP profile.
Why it matters: Google rewards businesses that actively update their listing, and posts often appear in branded search results.
Example: A fitness studio used GBP posts to promote a New Year challenge and doubled its January trial signups.
GBP Images
We refresh and optimize your image gallery monthly to show an active, updated presence.
Why it matters: Fresh content shows Google you’re active and helps encourage clicks from users.
Example: A luxury spa rotated new seasonal imagery monthly and saw engagement on their listing rise 60%.
Inclusion of CTAs + Links
We include clickable calls to action and direct links to landing pages, booking systems, or contact forms.
Why it matters: CTAs on GBP drive direct action from your audience and improve conversions from search.
Example: A home repair service added a “Book Now” CTA linked to their scheduler and increased monthly bookings by 47%.
CALL TRACKING
Dynamic number insertion (DNI)
With DNI, your site dynamically displays different phone numbers based on how a visitor got there. Someone from a Google search sees one number. A user from Instagram sees another. Behind the scenes, we tie each number to the referring channel.
Why it matters: DNI allows you to track the exact marketing source of every call, including which keyword or campaign led the user to your site. This is essential for performance attribution, especially across national markets.
Example: A painting company with SEO and PPC campaigns wanted to know which was more effective. DNI revealed that their SEO-generated calls had a 2x higher conversion rate. They paused underperforming ad groups and reinvested in content creation.
Source-level tracking (Follows calls from offline marketing pieces)
Beyond digital, we use unique tracking numbers for offline sources like print ads, mailers, radio, or TV. Every number connects back to a central dashboard so you can measure ROI across all campaigns—online and offline.
Why it matters: If you’re investing in traditional marketing, you should know whether it’s working. Source-level tracking gives you full visibility into which efforts generate results.
Example: A national pest control franchise was running radio spots and print mailers. With source-level tracking, they discovered mailers performed 4x better in high-income neighborhoods and adjusted targeting for future campaigns.
Internal access to each lead’s name
Our system captures the name of every caller, when available, and displays it in your reporting dashboard or CRM. This helps you better understand who is contacting you and personalizes future interactions.
Why it matters: Knowing the lead’s name isn’t just helpful—it improves sales outcomes. Personalized follow-ups have higher close rates and create a better customer experience.
Example: A landscape company segmented its follow-up list by name and service type. Personalized outreach increased rates for design estimates by 23%.
Internal access to each lead’s number
Every tracked call includes the phone number of the caller, allowing your team to follow up via phone or SMS and build out remarketing audiences if needed.
Why it matters: A call without a number is a missed opportunity. You’ll be able to reconnect with leads who didn’t convert on the first call or reach out to nurture cold inquiries.
Example: A home services company began calling back missed calls within an hour and saw a 25% increase in bookings simply by following up quickly with collected numbers.
Internal access to each lead’s location
We log the caller’s approximate geographic location, giving you insights into which regions are generating the most inquiries. You can filter results by state, city, or ZIP code.
Why it matters: This data is gold for national SEO campaigns. You’ll know where to expand services, where to target ads, and which landing pages are converting best by region.
Example: A moving company found that two Florida suburbs accounted for 40% of all calls. They launched city-specific SEO pages for those areas and doubled conversions in 60 days.
Internal call recording access
Each call is automatically recorded and stored securely, allowing you to listen to real conversations between leads and your sales team or reception staff.
Why it matters: Call recordings are valuable for sales training, quality control, and identifying lost opportunities. You can hear firsthand how staff are handling leads and adjust scripts accordingly.
Example: A national general contractor reviewed call recordings and discovered intake reps were missing key qualifying questions. After training, their qualified lead close rate jumped by 32%.
Online and offline data (ROI’s sources)
We combine data from tracked calls, website form fills, chat inquiries, and offline campaigns to deliver a unified view of your true marketing ROI. This includes total conversions, lead source breakdowns, and revenue contribution by channel.
Why it matters: When you can connect both online and offline efforts to real revenue, you can make confident marketing decisions. No more guesswork. Just results.
Example: An HVAC chain compared leads from direct mail vs SEO and found that SEO had a 60% lower cost per acquisition. They cut postcard volume in half and reallocated $15,000 to content development.
WEB DESIGN
New Location Page (Desktop – Tablet – Mobile)
We build high-performing pages targeting specific cities or regions, optimized for search and user experience.
Why it matters: Location pages help you rank in local results—even without physical offices—while enhancing UX.
Example: A med spa group added 10 city-specific pages and generated over 300 leads in the first 60 days.
New Services Pages (Desktop – Tablet – Mobile)
We design and launch fully responsive, SEO-friendly service pages tailored to your offerings and optimized for conversions.
Why it matters: Service pages drive traffic and sales. A clean, mobile-first design ensures accessibility across all devices.
Example: A national law firm launched dedicated service pages and increased quote requests by 40% within a month.
Page Sections Design (Desktop – Tablet – Mobile)
We custom-design new page sections (e.g., testimonial sliders, pricing tables, FAQs) that look great on every device.
Why it matters: Thoughtful design improves engagement and makes your content easier to digest on mobile and desktop.
Example: A software provider added custom pricing comparison blocks and saw a 22% drop in bounce rate on their services page.
User Journey Mapping
We map how users interact with your site from entry to conversion, optimizing paths for clarity, flow, and performance.
Why it matters: Understanding user behavior allows us to reduce friction and guide visitors toward taking action.
Example: A national coaching platform redesigned its homepage based on journey insights and increased sign-ups by 36%.
Website Navigation Optimization
We restructure your site’s menus, page hierarchy, and navigation tools to improve user experience and SEO.
Why it matters: Clear navigation keeps users on your site longer and helps search engines better crawl your content.
Example: A software company reorganized its main menu and reduced the bounce rate by 45%.
WEB DEVELOPMENT
WordPress Technical Issues
We troubleshoot and resolve performance, plugin, or layout problems specific to WordPress websites.
Why it matters: Technical errors reduce trust and may cause slow load speeds or broken functionality.
Example: A real estate site with broken map functionality saw a 60% traffic drop—after repairs, traffic rebounded in 2 weeks.
General Technical Issues
Covers broader development issues including security, responsiveness, and functionality across all platforms.
Why it matters: Site bugs hurt user experience, reduce conversions, and lead to lost revenue.
Example: A glitchy checkout process was causing cart abandonment for an e-commerce store. We fixed it and recovered 25% in lost sales.
Redirection Issues
We fix redirect chains, loops, and 404 errors to ensure a clean and efficient user experience.
Why it matters: Broken or excessive redirects hurt SEO and make your site harder to navigate.
Example: A publication with hundreds of old URLs saw traffic climb after implementing a 301 redirect strategy.
CSS Issues
We resolve styling problems that affect the appearance and layout of your website on various screen sizes.
Why it matters: Poor visual formatting decreases trust and usability, especially on mobile.
Example: A luxury skincare site fixed broken layout issues on mobile and saw a 40% increase in engagement.
PHP Issues
We troubleshoot and correct PHP-related issues, including plugin conflicts, forms, and data processing errors.
Why it matters: PHP errors can break entire sections of your website or introduce security vulnerabilities.
Example: A malfunctioning lead form was fixed in a single day, resulting in a restored flow of daily inquiries.
HTML Issues
We clean up improper HTML tags, structure, and embedded code to ensure your pages render correctly.
Why it matters: Clean HTML improves performance, accessibility, and search engine indexing.
Example: A poorly coded blog archive prevented crawling—once fixed, all blog pages were indexed within 10 days.
Plugin Resolution Conflicts
We detect and resolve WordPress plugin conflicts that cause layout issues or functionality breakdowns.
Why it matters: Conflicting plugins can crash pages, disable forms, or slow down your site.
Example: After resolving a security plugin conflict, a tech blog restored its comment system and regained user activity.
Database Issues
We clean and optimize your WordPress or site database to prevent slowdowns and data loss.
Why it matters: A bloated or corrupted database can significantly reduce load speed and break dynamic features.
Example: An online course platform saw load times drop from 9 seconds to under 3 seconds after database optimization.
Web Migration
We migrate your website from one domain or hosting provider to another with zero downtime.
Why it matters: A seamless migration ensures no SEO value is lost and all redirects are properly handled.
Example: A national software brand changed hosts and saw improved speed and no traffic loss post-migration.
3rd Party Apps Integration Support
We integrate external tools such as CRMs, booking software, chatbots, or analytics tools into your site.
Why it matters: These tools power your sales and support processes and must function correctly.
Example: A medical clinic added online booking software to its site and saw a 25% increase in patient signups.
Web Consultation
We offer strategic web consultations to improve functionality, user experience, and future scalability.
Why it matters: A sound development plan ensures you don’t outgrow your website or miss growth opportunities.
Example: A franchise system consulted with our dev team to prepare their site for multi-location SEO expansion.
GRAPHIC DESIGN
Image Creation
We create custom visual assets for your website, blog posts, social media, and landing pages.
Why it matters: Custom graphics support branding, improve content readability, and keep users engaged.
Example: A SaaS company’s custom homepage illustrations reduced the bounce rate by 33%.
Image Adjustments
We optimize image sizes, formats, and quality to ensure fast load speeds without sacrificing visual appeal.
Why it matters: Optimized images boost SEO and make your site faster on all devices.
Example: A travel blog saw a 20% increase in mobile traffic after optimizing oversized hero images.
High-Quality Licensed Stock Photos
We provide licensed, high-resolution stock images that are relevant to your industry and services.
Why it matters: Visuals elevate professionalism and can help illustrate services or outcomes.
Example: A national accounting firm used high-quality stock photography on its landing pages and improved trust signals with site visitors.
MARKETING TEAM OF EXPERTS
Dedicated SEO Account Manager
Your single point of contact oversees your entire SEO campaign, ensuring alignment and strategy execution.
Why it matters: Direct communication with someone who understands your business and SEO ensures better results.
Example: A client grew from 10 to 300 monthly leads under the consistent guidance of a senior account manager.
Content Copywriter
A professional writer who creates SEO-optimized content tailored to your target keywords, tone, and audience.
Why it matters: Clear, engaging content is essential for both search visibility and user trust.
Example: A home services brand’s blog content drove a 400% increase in organic traffic.
Content Editor
The content editor ensures every piece is accurate, well-structured, and aligned with SEO best practices before publishing.
Why it matters: Error-free, polished content ranks higher and reads better.
Example: A national legal directory improved time-on-page by 30% after editorial standards were introduced.
Web/Graphic Designer Media Expert
Design professionals ensure all visual and layout elements are optimized for conversion and brand consistency.
Why it matters: Good design enhances credibility, makes information easier to digest, and improves UX.
Example: A nonprofit increased online donations after redesigning its landing page with a stronger visual flow.
Team of Developers
Backend experts support all technical needs, from bug fixes to custom functionality.
Why it matters: A strong development team is crucial for maintaining and scaling high-performance websites.
Example: An e-commerce store added a custom bundle-building tool and saw a 3X jump in average order value.
Conversion Tracking
We track the specific actions users take on your site, such as form submissions, calls, or downloads, and connect those back to traffic sources.
Why it matters: Knowing what’s driving your leads or sales allows us to optimize for performance.
Example: A staffing agency discovered most of its leads came from a single service page and focused content efforts there.
REPORTS
Monthly Reports Including Detailed Campaign Plan
Each month you receive a detailed breakdown of tasks completed, results achieved, and next steps planned.
Why it matters: Transparency and strategic planning help you understand the full value of your SEO investment.
Example: A multi-location dentist used reports to track which offices were growing fastest from organic search.
Quarterly Reports Including Comparison Results
We provide side-by-side comparisons showing quarter-over-quarter performance, traffic trends, conversions, and ranking improvements.
Why it matters: This helps you measure growth over time and supports executive-level reporting.
Example: A tech firm used quarterly reports to justify budget expansion after tripling traffic in one region.
The Value of Investing in National SEO
Investing in national SEO is one of the smartest long-term decisions you can make for scalable business growth. Unlike paid ads, which stop driving traffic the moment you stop spending, national SEO builds momentum over time—bringing in traffic, leads, and conversions at a fraction of the cost.
National SEO vs. Paid Ads: The Real ROI
Paid ads on Google and social platforms can be effective for short bursts of traffic—but they come with a higher cost per acquisition (CPA) and require constant reinvestment. National SEO, on the other hand, creates compounding value: once you rank on page one for competitive keywords, your cost per lead drops dramatically.
Example: A SaaS company ranks #1 for “best project management software”—a keyword with over 60,000 monthly searches.
- Estimated PPC cost per click: $25
- Monthly ad budget to match: $20,000+
- National SEO investment: $6,000/month
Sustainable Traffic That Grows Over Time
With SEO, every new blog, landing page, or backlink contributes to your long-term visibility. As your authority grows, you start ranking for related and long-tail keywords—even without targeting them directly.
Target the Full Funnel
- A well-executed national SEO strategy allows you to rank for:
- Top-of-funnel content (“what is inventory management?”)
- Mid-funnel solutions (“inventory software for small business”)
- Bottom-funnel purchase intent terms (“buy inventory system online”)
This lets you meet customers at every stage of the buyer’s journey—without relying on paid ad impressions.
Overcoming National SEO Challenges
National SEO can be powerful—but it also presents unique challenges that require strategic planning and expert execution.
Competing With Mega-Brands
When trying to rank nationally, your competition isn’t just local businesses—it’s also large platforms like Amazon, Forbes, NerdWallet, and Wikipedia. These sites have high domain authority and massive backlink profiles.
Our approach: We focus on niche relevance, long-tail keywords, and value-driven content to help you outrank broader competitors for more specific, high-converting terms.
Attracting Traffic That Doesn’t Convert
Ranking for high-volume keywords is great—but not if those users don’t take action. A common national SEO mistake is over-optimizing for informational terms that don’t lead to sales.
Our approach: We build funnel-optimized content that aligns with search intent and includes clear calls to action (CTAs), internal links to conversion pages, and lead-generation tools like forms, popups, and downloads.
Scaling Link Building Nationally
Acquiring high-authority backlinks across a broad topic range can be overwhelming and expensive if not done strategically.
Our approach: We use white-hat outreach, guest posting, PR placements, digital assets, and link-worthy content to build your domain authority at scale—without spam or penalties.
Aligning National SEO With Business Goals
Ranking for competitive keywords is great—but only if it translates into business growth. That’s why we align every national SEO strategy with your unique objectives, sales goals, and customer lifecycle.
What Do You Want to Achieve?
We tailor your national SEO campaign to support outcomes like:
- Generating leads from across the U.S. (especially for service-based businesses)
- Increasing national e-commerce transactions
- Building nationwide brand visibility and trust
- Ranking for bottom-funnel “buy now” keywords that drive sales
Location-Agnostic Lead Generation
We don’t just focus on traffic—we focus on the right traffic. That means targeting people across the country who are looking to purchase what you sell.
Example: A tech company offering remote onboarding tools wanted to expand its reach. We developed content and service pages optimized for terms like “remote onboarding software for enterprises” and “employee onboarding app,” increasing qualified leads from every time zone.
Business Intelligence Built In
Our SEO strategies also help you discover:
- What questions your ideal customers are asking
- Which products or services get the most interest
- Which regions or verticals offer untapped growth potential
Transparent Performance
Tracking for National SEO
Data without context is just noise. That’s why we give you clear, actionable insights that show how your national SEO investment is performing—and where we’re headed next.
What We Track and Why It Matters
We build customized reports that include:
- Keyword rankings by funnel stage (awareness, consideration, decision)
- Traffic growth by channel and location
- Conversion metrics (form fills, transactions, demo bookings)
- Content performance by topic, page, and goal completion
- Backlink growth and authority benchmarks
- Competitor movements in SERP positioning
Tools and Dashboards You Can Trust
We use industry-leading SEO and analytics platforms like:
- Google Search Console
- Google Analytics 4
- SEMRush / Ahrefs / SE Rankings
- Looker Studio / Google Data Studio
Need reports tailored for C-level execs? Want to understand ROI from an investor perspective? We’ll build a dashboard that works for your team.
Evolving Strategy Based on Real-Time Data
SEO isn’t set-it-and-forget-it. With real-time performance monitoring, we adjust strategies to capitalize on new trends, algorithm updates, or competitor weaknesses.
How Long Does National SEO Take?
SEO is a long-term strategy. Here’s what a typical timeline looks like:
What to Expect as Your National SEO Campaign Grows
National SEO is not a magic button—it’s a strategic, step-by-step journey that builds momentum over time. Understanding what to expect at each stage ensures you’re not just hoping for results, but planning for them.
National SEO Month-by-Month Growth Milestones
SEO Is a Living Strategy—Not a One-Time Fix
Google’s algorithm evolves constantly, and so does your market. That’s why national SEO isn’t a “launch and forget” effort—it’s a living system that we refine, test, and improve month after month.
We help you stay ahead by:
- Re-optimizing underperforming pages
- Adjusting strategy based on seasonality and buyer trends
- Watching competitors and adapting before they outmaneuver you
Strategic Wins Take Time—But They Compound
The most valuable SEO wins don’t happen overnight—but once they do, they can reduce your reliance on ads, increase customer trust, and lower your overall cost per acquisition. That’s why businesses that commit to national SEO often see their highest ROI in the second year and beyond.
Why Choose Search Business Group?
We don’t do cookie-cutter SEO. Every national SEO strategy we develop is custom-built around your goals, your competition, and your audience.
- 100% white-hat practices
- Proven track record in national campaigns
- U.S.-based, bilingual SEO experts
- Transparent reporting and no long-term contracts
- Content, technical, and link-building expertise under one roof
You’ll never wonder what you’re paying for—we show you what’s working, where you’re growing, and what’s coming next.
Industries We Work With
Specializing in SEO, we cater to businesses throughout Orange County.
National SEO for Food & Beverage Industry
Maximize your brand’s visibility in the highly competitive food and beverage sector with our specialized SEO strategies. At Search Business Group, we understand the unique challenges and opportunities within this vibrant industry. From local diners and coffee shops to large-scale breweries and fine dining establishments, our targeted approach helps your business stand out in search engine results, connect with more customers, and ultimately, increase your bottom line. Leverage our expertise to craft a bespoke SEO plan that caters to the nuances of the food and beverage market, ensuring your offerings are irresistible to both new and returning patrons.
National SEO for Heavy Equipment Companies
Elevate your heavy equipment business’s online presence with our dedicated SEO strategies tailored for the industry’s unique demands. At Search Business Group, we recognize the challenges heavy equipment companies face in a digital landscape dominated by intense competition and targeted customer bases. Our SEO solutions are designed to enhance your visibility in search engine results, drawing more potential clients and industry partners to your website. We focus on optimizing your digital content to highlight your expertise in manufacturing, leasing, or selling heavy machinery and equipment, thereby boosting traffic and driving conversions.
- Forklift Dealers SEO Services
- Excavator SEO Services
- Paving SEO Services
- Equipment Rentals SEO Services
National SEO for Home Repair Services
Boost the online presence of your home repair service with our tailored SEO strategies. At Search Business Group, we understand that homeowners are frequently searching for reliable and swift repair services online. Our SEO expertise is designed to position your business prominently in search engine results, making it easier for local customers to find and trust your service. We focus on optimizing your digital content to showcase your expertise in home repair, whether it’s plumbing, electrical, roofing, or general maintenance, ensuring that your services are the first thing potential clients see when they need help.
- Carpet Cleaners SEO Services
- Cleaning Services SEO Services
- Construction SEO Services
- Contractors SEO Services
- Deck Builders SEO Services
- Electrician SEO Services
- Flooring SEO Services
- Garage Doors SEO Services
- Handyman SEO Services
- Home Builders SEO Services
- Home Improvement SEO Services
- Home Security SEO Services
- Home Services SEO Services
- HVAC SEO Services
- Interior Design SEO Services
- Landscaping SEO Services
- Moving Company SEO Services
- Painter SEO Services
- Pest Control SEO Services
- Plumber SEO Services
- Power and Utility SEO Services
- Roofing SEO Services
- Fence Installers SEO Services
- Tree Care SEO Services
- Restoration SEO Services
- Wildlife Removal SEO Services
- Windows and Door SEO Services
- Chimney and Masonry SEO Services
- Gutter Installation SEO Services
- Pumping and Hydro Jetting SEO Services
National SEO for Industrial Companies
Strengthen your industrial company’s online visibility with our strategic SEO services tailored for the industrial sector. At Search Business Group, we comprehend the complex nature of industrial markets and the critical need for specialized visibility in search engines. Our SEO strategies are engineered to enhance your presence in search results, connecting you effectively with business clients and industry stakeholders. We focus on optimizing your content to highlight your manufacturing, distribution, or engineering services, ensuring that your company stands out as a leader in the industrial field.
- Agriculture SEO Services
- Aircraft SEO Services
- Commercial Refrigeration SEO Services
- Countertop Manufacturers SEO Services
- Lumber SEO Services
- Manufacturing SEO Services
- Mining SEO Services
- Oil & Gas SEO Services
- Plating Solutions SEO Services
- Well-Drilling SEO Services
- Cabinet Manufacturers SEO Services
- Building Materials SEO Services
- Fire Protection SEO Services
National SEO for Local Consumer Services
Boost the online presence of your local service business with our targeted SEO strategies designed for local consumer services. At Search Business Group, we understand the unique challenges faced by local businesses, such as florists, funeral homes, pest control, and storage facilities, striving to connect with nearby customers. Our SEO efforts are crafted to enhance your visibility in local search results, driving more foot traffic and online queries directly to your business. We specialize in optimizing your local listings, refining on-page content, and building local backlinks to ensure you are the first choice for customers in your community.
National SEO for Professional Services
Amplify your professional services firm’s online visibility with our bespoke SEO strategies. At Search Business Group, we specialize in elevating firms within the consulting, legal, financial, and advisory sectors, understanding that visibility is crucial for attracting and retaining high-caliber clients. Our approach focuses on optimizing your digital presence to ensure you rank prominently in search results, connecting you with the right audience. We employ advanced SEO techniques including strategic keyword targeting, authoritative content creation, and robust backlink profiles to build your online authority and drive meaningful engagement.
National SEO for Recreation & Entertainment
Enhance the online visibility of your recreation and entertainment business with our targeted SEO strategies. At Search Business Group, we understand the dynamic and competitive nature of the entertainment industry, from amusement parks and theaters to sports complexes and concert venues. Our specialized SEO services are designed to attract more visitors by increasing your visibility in search engine results. We focus on optimizing your website with engaging content, targeted keywords, and local SEO tactics to ensure your venue or activity is the first choice for fun-seekers in your area.
- Boat Dealer SEO Services
- Campgrounds & RV Parks SEO Services
- Country Clubs SEO Services
- Golf Courses SEO Services
- Limo Companies SEO Services
- Movie Theaters SEO Services
- Outdoor Products SEO Services
- Recreational Business SEO Services
- RV Dealers SEO Services
- Swimming Pool SEO Services
National SEO for Tourism & Hospitality
Boost the online presence of your tourism and hospitality business with our expert SEO strategies. At Search Business Group, we understand the unique challenges faced by hotels, resorts, travel agencies, and tourist attractions in standing out in a crowded market. Our SEO services are tailored to increase your visibility in search engine results, helping potential guests and travelers find your offerings first. We concentrate on strategic keyword optimization, high-quality content creation, and local SEO to ensure your business not only attracts more online traffic but converts visitors into bookings and loyal customers.
Get Started With National SEO Today
If you’re ready to scale your brand beyond borders, it’s time to invest in national SEO. We’ll help you rank higher, reach more customers, and build a brand that stands out nationwide.
Schedule your free SEO strategy session
Let’s turn your website into a nationwide growth engine
Frequently Asked Questions
Dentistry
Food & Beverage
Healthcare & Medical
Heavy Equipment
Home Repair
Industrial Companies
Legal
Local Consumer Services
Professional Services
Recreational & Entertainment
Tourism & Hospitality
Veterinary
Dentistry
Food & Beverage
Healthcare & Medical
Heavy Equipment
Home Repair
Industrial Companies
Legal
Local Consumer Services
Professional Services
Recreational & Entertainment
Tourism & Hospitality
Veterinary
