You’d think that it would be easy to attract patients to your dental practice — after all, we all know how important it is to see a dentist on a regular basis. However, you can’t expect to do zero in the digital marketing department and still have patients flocking to you. Dentists might be essential, but unless you’re the only dentist in your area (very unlikely) you will need to use dental marketing to your advantage.
There are numerous marketing strategies you can employ to increase your patient numbers, but in terms of dental SEO, it would be hard to beat content marketing in terms of reach and ultimate effectiveness.
What’s dental content marketing?
Content marketing has been around almost as long as the internet, but it has never been more popular than right now quite simply because in 2020 it works.
Basically, content marketing is a form of digital marketing that leverages content, including blog posts, videos, infographics, and podcasts to engage customers and promote a brand, business, or dental practice.
It’s important to note that, for content to work as a dental marketing strategy, it must be of high quality. No one is going to consume, let alone act on poorly put together content that is neither interesting or engaging. No, good content must be able to solve the problems of your patients, answer their questions, or entertain them. If you can create content that is valuable to people, not only will they consume it, but they’re more likely to act on it and more likely to become your patients as a result.
How can dental content marketing help your website to attract more patients?
There are a number of ways that your dental website can benefit from content marketing. Here are a few of them:
Position yourself as an expert
One of the biggest benefits of creating digital content for marketing purposes is that it puts your name out there and gives you a voice that you can use to show your expertise in the field of dentistry. The more informative content you produce and the more widely you distribute it, the more well-known you will become. New patients are far more likely to trust a familiar face who has shown they know what they are talking about and therefore more likely to join your dental practice if they have seen you around on the internet — just make sure that you include a link to your website in all of the content you post online so they can easily find you.
The more content you create to a high standard, the more chances you give people to find your website online. Providing you use dentist SEO techniques to optimize your content, whenever someone searches for a term you’ve used such as “cosmetic dentistry in Orange County” or “gingivitis” your website will show up in their search results and there is a good chance they will click onto your website. You’ll also be more likely to show up prominently on social media platforms like Facebook, Instagram, and Twitter.
Reach your target audience
Dental marketing online is afar easier to target than traditional offline methods such as billboards or TV ads when you can never be sure that the people who see them are in the market for a new dentist. By producing online content that is aimed at individuals who are actively searching for dental practices online in your area, you are far more likely to reach those people who are most likely to use your services and convince them to visit your website.
Build a community
Dental Marketing with content is an excellent way of building a community between your practice and your patients. Whenever you publish new content, you can share it not only on your website but also on your social media accounts where you can reply to comments and discuss any points your followers bring up. This level of engagement will put your followers at ease and give you another opportunity to highlight just how professional and knowledgeable you and your practice are, which is more likely to convince new patients to visit your website and sign up for treatment with you. It can help you to build up a loyal audience who will follow everything you do.
Stand out from the crowd
With so many dental practices springing up all the time, it’s important that you do whatever you can to attract as many patients as possible to your practice and not one of your competitors’. Dentist SEO that uses content marketing is an excellent way of doing this because it can give you an edge. You could become the dental practice that’s known for it’s humorous Youtube videos or the practice who are known for providing up-to-the-minute info on the latest cosmetic dental procedures for example, and this will help you to stand out. The key is to do content differently from the competition and find an angle that works for you.
Having a lot of content on your website adds value to qualified and potential patients. If your website is a bare-bones space that tells them only the basics such as when you open, what services you offer, and who your staff is, they aren’t exactly going to flock to its pages, are they? If, on the other hand, you post a lot of useful content like tutorials for better brushing, guides to overcoming dental anxiety and video tours of the practice, you add value to your patients’ lives and give them a good reason to keep visiting your website over the weeks, months, and years.
Good for your overall marketing strategy
Aside from all that, content marketing for your dental website is a really good way of boosting your marketing strategy as a whole. The more content you have, the more traction you’ll gain on Google and other search engines, the more keywords you’ll rank for, and the more people you’ll be able to engage with on social media under the guise of discussing your latest posts.