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Orthodontic Marketing Agency

Innovative, Data-Driven Marketing for Orthodontic Practices


The New Era of Orthodontic Marketing is here! At Search Business Group, we employ cutting-edge, data-driven strategies to connect your orthodontic practice with individuals seeking high-quality dental care. Our digital marketing solutions are tailored to make your services stand out and appeal to today’s health-conscious individuals. Let’s transform your online presence into an orthodontic engagement and education hub.


45 Reviews

UpCity Review

13 Reviews

Clutch Reviews

11 Reviews

Facebook Reviews

9 Reviews

Yelp Reviews

5 Reviews

Why Top Orthodontic Practices Choose Us

Leading orthodontists select Search Business Group for our unique blend of a multidisciplinary team of marketing experts who bring over fifty years of industry experience. Our specialization in the healthcare industry sets us apart, as we don’t just promise results – we have a proven track record of making them happen. With a focus solely on healthcare marketing, we understand the intricacies of your profession and tailor our strategies to meet the specific needs of orthodontic practices. Choose us for a partnership that transforms your goals into tangible successes. We are:

Expertise in Orthodontic Marketing

Trusted by leading practices, delivering impressive results for over two decades.


Driving your practice’s expansion through effective marketing tactics.

Performance-Driven Marketing

Surpassing growth objectives with excellence in every campaign.

Experts in Patient Engagement and Growth

Successfully drawing new, prospective patients through targeted strategies for orthodontic practices nationwide for more than 20 years.

Orthodontic Case Study

Strategic Growth for the Orthodontic Groups

Orthodontist Group

132% ⬆️

 increase of first-time callers

Orthodontist Office Connecticut

Every great relationship starts with a message. Hire us!

Promoting Your Orthodontic Practice in the Digital Sphere

From crafting an engaging, user-friendly website to implementing cutting-edge SEO and PPC strategies, we ensure your practice shines brightly in the digital sphere. Our tailored solutions are designed to increase your visibility, attract the right audience, and establish a powerful online presence that resonates with prospective and current patients.

Revamp your online presence with an engaging and user-friendly website designed to attract and inform potential patients.

Achieve top visibility on search engines, ensuring your practice is the first choice for those seeking orthodontic services.

Utilize targeted advertising for immediate visibility and lead generation, drawing in patients actively searching for orthodontic services.

Content marketing for orthodontic practices involves creating educational and informative content that is designed to engage potential patients and build trust.

Develop a unique, professional image that reflects the quality and ethos of your practice.

The Search Business Group Method

A unique blend of innovation, precision, and personalized care in marketing. We get knee-deep into the specific needs of your dental practice, applying our proven methodologies to each aspect of promotion. From developing captivating online content to executing targeted ad campaigns, our approach is meticulously crafted to ensure your practice reaches and resonates with your desired audience. Experience marketing that’s not just effective but exemplary with our specialized method.

Below are just some basic examples of MUST HAVES for our dental marketing strategies.

Marketing Agency

Orthodontic Website Design by SBG

Example: A website featuring a virtual clinic tour, interactive smile assessment tools, and detailed treatment information designed to engage and inform potential patients.

Orthodontic SEO by SBG

Example: Optimizing for keywords like “Invisalign specialist in [City]” and creating content on orthodontic treatments, improving search engine rankings.

Orthodontic Branding by SBG

Example: A distinctive logo, consistent color scheme, and professional tone, emphasizing unique aspects like innovative technology or a family-friendly approach.

Orthodontic Google AdWords by SBG

Example: Pay-per-click or PPC orthodontic campaigns targeting specific queries like “children’s orthodontist,” directing users to relevant landing pages on your website.

Crafting Your Orthodontic Marketing Strategy

At Search Business Group, we excel in crafting bespoke orthodontic marketing strategies unique to your dental practice. Our approach combines the latest in digital marketing techniques with a deep understanding of the orthodontic industry.

Below are just a few of the digital orthodontic marketing services we offer, with a peek at how we tweak each service to fit your orthodontic practice.

Google Ads/PPC Advertising

Target individuals actively searching for orthodontic services, optimizing your budget for maximum ROI.


Targeting location-specific keywords and highlighting unique selling points like free consultations to attract a relevant audience.

Orthodontic SEO

Position your website at the forefront of search results, focusing on key terms relevant to your orthodontics practice and potential patients.


Regularly updating the website with SEO-optimized content on various orthodontic topics, positioning your practice as a knowledgeable source.


Use data-driven insights to shape and refine your marketing strategies, aligning them with your practice’s goals.


Using tools like Google Analytics to track website performance refining marketing strategies based on user behavior and conversion rates.

Orthodontic Website Design

Ensure your website impresses from the first click with a responsive design suited for both desktop and mobile users.


Creating a mobile-responsive website with an easy-to-navigate interface, fast loading times, and clear calls to action.

Creating Your Orthodontic Brand

Build a memorable brand that captures your practice’s essence and appeals to potential patients across various platforms.


Building a brand story that resonates with your audience and future patients, reflecting this consistently across all digital platforms while telling your orthodontic practice’s unique story, ultimately promoting a sense of trust, community, and excellence. It’s about creating an emotional connection with your patients, showcasing the services you offer and the values and care behind them. This approach helps to foster a loyal patient base who feel a personal connection to your practice, seeing it as a trusted part of their healthcare journey and a pillar in their community.

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Why the Right Orthodontic Marketing Agency is Essential

Choosing the right orthodontic marketing agency is a game-changer for your practice. It’s about partnering with a team that understands the nuances of the dental industry and excels in translating this knowledge into powerful marketing strategies. The right agency brings a blend of creativity, industry insight, and digital expertise essential for navigating today’s competitive landscape. With us, you’re not just getting marketing services; you’re gaining an ally dedicated to propelling your practice to new heights of recognition and patient trust. Make the pivotal decision to transform your practice with an agency that’s as committed to your success as you are.

Three of our most important promises to you are:

Connecting Patients with Quality Orthodontic Care

Highlight the exceptional services of your practice, guiding individuals to the best orthodontic care available.

Enhancing Orthodontic Visibility

Develop specialized digital marketing strategies to showcase your practice's reliability and expertise.

Revolutionizing Orthodontic Care Marketing

Elevate your online presence, ensuring visibility through search engines and digital advertising.

Take the first step towards exceptional growth and visibility for your orthodontic office. Contact us now to explore how our expert marketing strategies can elevate your practice. Click here to partner with Search Business Group and turn your vision into reality.

Orthodontic Marketing: Frequently Asked Questions

Welcome to our Orthodontic Marketing FAQ section, where we address your most pressing questions about effectively marketing your orthodontic practice. Here, you’ll find insights and strategies to help navigate the complexities of modern marketing in the orthodontic field.

What is the approach to marketing orthodontic practices effectively?

Effective marketing for orthodontic practices involves a blend of modern, high-ROI strategies. This includes understanding your target audience, establishing a strong brand presence, and delivering timely, relevant messages. Our approach integrates these elements to ensure your practice engages effectively with potential patients.

Who is the ideal patient for an orthodontic practice?

Identifying the ideal patient is crucial in tailoring your orthodontic marketing strategy. Understanding your target audience’s demographics, needs, and preferences forms the basis of your branding and communication strategy, ensuring that your messages resonate with the right people.

How can I distinguish my orthodontic practice from others?

Differentiation starts with your branding. Developing a unique logo and tagline that captures the essence of your practice can significantly enhance recognition and connection with potential patients. A strong brand identity makes your practice more memorable and appealing than generic options.

How frequently should an orthodontic website be updated?

Given the rapid advancements in technology, updating your orthodontic website every five years is recommended. Regular updates ensure your site remains relevant and user-friendly and reflects current digital trends, enhancing its appeal to modern patients.

What role does SEO play in orthodontic marketing?

SEO, or search engine optimization, is vital in making your website the primary source for new patient acquisition. By optimizing your site with relevant keywords, producing quality content, and enhancing user experience, your practice is more likely to be found by those seeking orthodontic services.

How can I ensure my orthodontic practice is easily found online?

While traditional methods like word-of-mouth and dentist referrals are important, having a strong online presence is essential. According to the 2018 Patient Access Journey Report, nearly half of individuals seeking healthcare providers find them online. Ensuring your practice is visible through search engines and digital marketing efforts is key to attracting these potential patients.

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