What Exactly Sets Our Veterinary Website Design Apart From The Rest?
Not all marketing agencies are created equal, and you may be wondering what is so different about the way Search Business Group will develop your veterinary business website when compared to others.
An effective website is essential for business success in the modern digital age. To compete in the market and be discovered by nearby customers, it is essential to claim your online presence and leave a digital footprint. There must be a reason for visitors to come to your site, stay on your site, and ultimately decide to visit your clinic; it is not enough to simply have a few web pages and photos.
The 6 Essential Elements For A Successful Veterinary Clinic Website:
1. Make It Simple to Find Basic Information
If your contact details, such as your address, phone number, and business hours, are difficult to find, you will quickly lose prospective clients. Include your location, contact information, and business hours on the homepage in addition to having a Contact Us page with these details. Before the user scrolls down is referred to as being “above the fold.” Put this information in the website footer as well so that visitors can see it on all pages.
2. Make Your Website Mobile-Friendly
Google announced in April 2015 that websites that are mobile-friendly receive a ranking boost. If your website looks good on a computer but is difficult to navigate on a phone or tablet, it is probably not mobile-friendly.
Visit Google’s simple mobile-friendly test site to see whether your site is mobile-friendly according to Google standards:
Enter your website address, and Google will suggest ways to make it more mobile-friendly, including step-by-step instructions, tech guides, and much more.
With each passing day, everyone spends more and more time on a mobile device, so if your website is not mobile-friendly, chances are pet parents needing your services will not be able to find you at all.
3. Keyword-Rich Content
Great search-engine-optimized websites share several characteristics, including high-quality content rich in relevant keywords. A website with four or five pages that haven’t been updated since 2001 is no longer sufficient. Google and your clients both value consistent new and fresh content.
First, thoroughly review your web pages. Do you have enough readable content on each page with quality keywords?
For example, a robust “About Us” section that is roughly a page long contains keywords and keyword phrases throughout, is readable by users, and is searchable by Google. When creating content for websites, one thing to avoid is ‘keyword stuffing,’ which involves inserting keywords in places where they do not naturally fit into the sentence.
A regular blog is one way to consistently publish new content. At SBG, for example, we write up a minimum of 1,500 words of content per month! However, when the average blog post is between 750 and 1,000 words, 1,500 per month is easily achievable.
One simple way to accomplish this for you is to blog weekly or biweekly, with different members of our team writing each time! This not only helps provide quality content that Google searches through, but it also keeps readers returning to your website and builds your thought leadership expertise.
4. Use Friendly and Adorable Photos
When potential new pet parents visit your website, the last thing they want to see are photos of caged pets, scared pets, or pets in surgery. That does not convey a soothing, peaceful atmosphere. And stock photography appears fake, unnatural, and impersonal.
When updating your website, it is beneficial to have a good photographer take quality headshots of your staff for your “About Us” section, as well as pictures of your staff that provide caring services to pets in friendly settings. Avoid images of cages, needles, knives, or anything else that might make a pet owner cringe, feel uneasy, or feel worried about leaving their beloved pet there.
5. Implement Inviting Calls to Action
What do you want visitors to do after your website’s content and photography have been updated? Do you send out emails on a weekly or monthly basis? Request that they join your mailing list! Do you offer monthly discounts? Request that they sign up for updates. Are you planning a holiday gathering? Request that they register. Do you want them to contact you and set up an appointment? Then request it. Content and images are great, but if you don’t directly ask website visitors to do something, you’re passing up an excellent opportunity to connect with them.
With everything else you have to take care of in your veterinary practice having to think about these 5 simple changes to your website might seem overwhelming, but they will make your website more user-friendly, Google-friendly, and beneficial to your business.
6. Implement A Thank You Page
A Thank You Page is a must-have on any website. This is the page that users are directed to after making a payment or filling out a specific opt-in form on the website. It is a method of recognizing the amount of time a user took out and invested in a specific service or treatment you offer.
Your Trusted Web Design Company for Veterinarians
With more than 20 years of experience, Search Business Group is one of the most reputable web design companies. Using data-driven insights, we provide veterinarians with web design solutions that highlight the unique propositions of their clinic. Our skilled digital marketing team works to build a high-performing website that converts. We don’t just build websites. Our experts also implement several optimization strategies to ensure your veterinarian website is both SEO-optimized and user-friendly. This can help drive more traffic, leads, and revenue for your vet clinic. Our state-of-the-art web design tools also set us apart from other agencies.
