Something I’ve learned through my years of doing this search engine optimization thing is that every year you have to be learning. New changes are made. Technology gets better, search engines update their algorithms, and new, better programs are made to better do the job. It’s just the nature of the industry. Those who refuse to move with the quick pace of the industry, quickly become obsolete. Recently though after a chance conversation with my gym owner, he reminded me that it’s not just SEO, it’s all fields.
Expertise isn’t #1. It’s the Relationship.
It happens. Confidence can wane and it is one of those weeks where my confidence was a little shaky. Normally, I hear in entrepreneurship. Talking to my gym owner who that very night was closing his training center due to increasing rent prices offered me sobering advice. He had been doing it for 7 years. I had been doing it for a little less than a year.
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Sitting there in his office, before he would turn out the lights one of the last times he told me, it’s not about being the number 1 expert in the world. He said it’s all about the relationship. Just like at his gym, he could be the best athlete and physically built person in the world, but if he does not care and spends time working with the members, then it means nothing. This field is the same. Everything is the same. It is not about being the best for your intellectual gain, but rather being the best for the customer who is using your product.
Marcus said “For my business, I’d rather know that you aren’t the best, but you are actively trying to learn more and finding new ways to do things because it means you are invested in me and trying to help my business. If you are the number one SEO in the world, I don’t know if you are really in it for me, or if you just want my money because now you are number one.”
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This got me thinking about all the products and services we use in every day and I started to realize, that it is the same everywhere. When you buy a car, you know that you are buying a car that will be maintained and you are buying it from a company that is always working to keep their car with the times. So really it isn’t only in healthcare marketing and SEO. It’s really in everything. We are buying things because they are always changing and evolving. What we care about is not the expertise of the person we are buying from, but rather their involvement and care in the relationship.
