Looking for ways to make your Dental Practice more effective?
Growing your business and taking care of your patients at the same time is certainly a challenge. This article will help you master the understanding of the competitive market you are facing, determine your needs and goals, and the -at the same time- apply the campaigns needed to expand your practice and take it to the next level.
Understand the complexity of the Digital Marketing Industry
Digital marketing has evolved rapidly into an extremely competitive industry. Most of today’s successful practices and businesses understood -early on- the role that the internet and its online campaigns played in advertisement. And with this awareness, they were able to grow exponentially.
The dental industry was no exception to this new era of digital advertisement; but before diving into the online dental marketing world, we first need to debunk the myth that Traditional Advertising is less expensive or more productive than Digital Advertising, when in reality it is quite the opposite.
Let’s navigate together through the essential ideas that helped build today’s online marketing world. We will dig into all the advantages and profits we can generate for your business and brand across the main ad platforms for organic, social media, and paid search advertising.
Tracking your online campaign is crucial to have a clear understanding of all your online and offline efforts. Call tracking is the one tool that allows you to acquire and analyze this information to accurately measure your marketing success, create more traffic, and increase the user as well as your sales.
Without a doubt, one of the best online advertising tactics that you can use to organically improve your visibility in your local area, without paying for ads. At the same time as you jump the ladder to the top of the rankings, you will increase your website authority, users’ trust, and brand awareness.
The world of dental marketing and social media is extremely competitive. We all want our practices to grow and to attract new patients. But where to start, what to choose, and how much do they cost? Let’s take a look at some of the most important and more useful social media marketing campaigns we currently have for dental practices.
Dental Marketing Research & Fundamentals
This section will help you navigate the fundamentals of the general advertising world, how much it has changed to a new online marketing format, and how significant a well researched campaign is for your business.
Traditional Advertising vs. Digital Advertising
Recent studies have shown that digital marketing is not only more cost-effective, but also a direct way to attract and connect to your target audience.
Given the growth in the digital world, it is only a matter of time before digital advertisement will completely replace the traditional marketing world. Currently, the main difference between both marketing approaches is that traditional advertising efforts focus on conventional media like printed newspapers and magazines, which -at the present time- are consumed by a small population. On the other hand we have the constantly growing digital advertising which uses online media, such as social media platforms or websites, where the population is active and increases as we speak.
At the end, traditional advertisement is left with a conventional campaign that does not reach a significant audience; and it does not allow you either any direct interaction with your target audience.
In brief, digital advertising offers direct interaction with your target audience, bringing far higher levels of engagement, conversion rates and ROIs , so it is a wiser and less expensive and more effective marketing strategy.
Dental Marketing Research
First and foremost, any successful digital campaign starts with research. You need to know your website’s reality and where you are standing in order to build from the ground up. Based on your needs and goals you will be able to choose the campaign that is right for you.
A site’s analysis and the examination of your current situation will stop you from buying a service that you might not need. Not all practices are alike; and there is not such a thing as a one-size plan/campaign that fits all. Be cautious of boilerplate plans. Lots of companies offer cheap plans that promise fast quick results, but these plans are not catered to your needs.
Remember not to rush, avoid the quick-cheap campaigns that will lack know-how, effectiveness and will -certainly- be a waste of your time and money. A job well done requires research, time and effort to be applied and well executed -and- it will provide you with the long-lasting results you need.
Learn more about dental marketing:
Measuring your Dental Marketing Results
There are many ways of measuring your advertising efforts. This article talks about your ROIs in the dental SEO section, but below you will find an analysis on what is considered one of the best current tools used to track online marketing campaigns, Call Tracking.
The Power of Call Tracking (CT)
Call tracking is the process of determining how callers found your business.
Your SEO & Google Ads Campaigns can highly benefit from CT data. It is used to measure the success of all your digital marketing campaigns and optimize its future strategies. CT is an essential marketing tool for any business that depends on phone calls for leads, clients & customers.
How does Call Tracking work?
CT technology is used to track the sources of your phone calls and subsequent conversions. The basic idea of call tracking is to assign different phone numbers to different marketing channels, in order to discern the source of a phone call lead.
The CT numbers automatically forward your regular calls to your assigned business phone number. This allows us to track which channel the call came from, by assigning each channel–SEO/Organic, Google Ads, and others–a unique number. With CT we tie leads and conversions back to your specific campaign.
CT does not negatively impact your digital campaigns or website in ANY way. On the contrary, without call tracking, phone leads are difficult to attribute to a singular source. Also, without analytical data on phone calls, you cannot have a clear picture of your customer’s experience with your brand.
Call Tracking allows us to:
In brief, CT has become indispensable for businesses doing online advertising/campaigns. Just by linking the number of incoming calls to the efficiency of an advertising channel, you are able to make accurate calculations of ROI for your marketing campaigns.
We also measure expenses for different advertisements and optimize the marketing budget to favor more efficient marketing channels (SEO/Google Ads)
Call tracking is useful in both measuring the effectiveness of offline (billboards, ads in newspapers) and online (Google Ads, SEO efforts, retargeting) marketing channels, which makes it an integral part of an omnichannel marketing strategy.
Learn more about dental call tracking:
Dental SEO and its amazing organic results
After you receive your website’s Audit/Analysis, you will be ready to choose the option, or combination of plans that work best for you. Let’s take a look at the world of Dental SEO and why this online advertising tactic is one of the top performing dental marketing strategies we have today.
Dentist SEO stands for Search Engine Optimization, which is the ongoing practice of expanding and boosting the quantity and quality of traffic to your website via organic search engine results. The aim is to acquire new leads and conversions, through the optimization and strengthening of your website. It involves a variety of strategies, research, and techniques that will improve your site’s visibility and value within your community/local area.
Technical SEO and some of the strategies we use
Learn more about Dental SEO:
The importance of a good Content Campaign
E.A.T. & Quality
Google’s algorithms give a focal attention to Expertise, Authoritativeness, and Trustworthiness (E-A-T) content. If we want our users to stay on our site, it is crucial to deliver substantial, valuable and distinctive content. E.A.T. represents quality, and with accurate, original and professional content we build trust.
Keyword Research and Target Audience
As we stated initially, research is critical to your SEO success. Content research involves a detailed analysis and optimization of your whole website, and this means that every word we put into your site from the snippets, URLs, codes up to pages and blogs are ALL there for a reason, they were researched, analyzed and carefully selected for your Target Audience.
This type of research opens the door to the insights and the nature of your audience’s needs, interests, and minds. And with this data we reach the perfect ground to create and craft the campaign your practice needs. All based on your users’ interest (represented in search volume, queries and even platforms) and needs.
Learn more about dental content marketing:
Overview of SEO Public Relations (PR)
Traditionally, PR facilitates managing the information surrounding a brand and its public. But in today’s digital world we use PR for an even more powerful purpose, to specifically create Brand awareness, Traffic, Website authority and new link building opportunities. This strategy will help us increase website authority (domain rating), generate new high-quality links.
Dental SEO is one of the best ways to create growth, with a higher ROI. It increases your website’s strength and health; and it also boosts brand awareness and traffic. It is an extremely successful strategy that pays long-term dividends. SEO is competitive, but fair; and at the same time SEO will improve your customers’ experiences and achieve higher results with more clicks and traffic to your site; and creating new leads and conversions.
Learn more about Dental Public Relations
If you want your dental practice to increase its patients’ volume and business success by referrals and reviews. Social Media is the right strategy for you. It takes the concept of word-of-mouth referral to the next level and allows you to speed up the process with digital content and targeted advertising. Below are some of the best tactics that will fit your budget and will help your business to thrive.
Google Ads is an excellent instant online dental marketing strategy. With it your practice will have the rapid exposure and visibility you are looking for while retaining the control over the advertising message delivered to your target audience.
Formerly known as PPC, Google Ads is an online campaign associated with first-tier search engines. Google Ads is used to attract traffic to your website by paying the publisher every time your ad is clicked. The Ads are catered to your target audience and the advertiser has full control over the material published.
Google Ads Benefits
Learn more about Google Ads:
Social Media Advertising
A great way to connect to your target audience is through their favorite platforms, Instagram (IG) and Facebook (FB) help you do that. You will be able to control the content of your campaign and at the same time if properly applied and followed they will be cost-effectively
FB campaigns are very profitable if done correctly, they can drive high quality clicks and attract traffic to your site, and increase the value of your practice
Setting the right goals of your FB campaign is key to its success. If you are interested in brand awareness, community interaction FB is your channel. As in IG you will have higher control over your content, but do consider that social media campaigns will require you to actively engage with your audience.
Posts will have to be carefully crafted and scheduled. Our team will be able to help plan a campaign that is creative, fresh and well organized, so your posts will be reaching your target audience, creating awareness and boosting your sales.
Learn more about Dental Facebook Advertising:
Instagram for your dental practice
You want to share your vision and inspire your future patients with beautiful smiles and a million possibilities, IG is the perfect channel for it.
Our team of specialists will help you set the right goals for your Instagram marketing campaign. Of course we will tailor the campaign after researching and analyzing your IG target audience. With a marketing plan in mind we will dive into promotion, organization and scheduling of your IG posts.
We will also help you create an eye-catching profile that will be constantly optimized and monitored to your needs. You will also be able to keep in touch with your current patients by building a trustworthy image, brand and portfolio.
Learn more about Dental Instagram:
Dental Marketing Ideas To Grow Your Practice!
These are just a few of the many online resources we offer. We have years of experience helping the Dental Industry and our online advertising campaigns have helped hundreds of practices achieve their highest potential and greatest dividends.
Let us help you attract new qualified patients in your community and local area. Dental marketing is an area where we want you to feel comfortable and at ease that our campaigns and ideas will not only be a substantial asset for your practice, but also that you will create new relationships with your new and current patients, maximize your brand’s potential and grow exponentially from the experience.