• TURNING TRAFFIC TO REVENUE
    1,360,040,550+

LOS ANGELES COUNTY
310-861-9180

¡Hablamos y escribimos español!

ORANGE COUNTY
714-519-6290

MENU

If Marketing Doesn’t Speak to You, It Doesn’t Mean Its Bad

Picture of Ron Arellano
Ron Arellano
President & Digital Marketing Strategist at Search Business Group. With over 22 years of experience, Ron specializes in SEO, Web Design, and Content Strategy across industries including Healthcare, Dental, Veterinary, and Food & Beverage.
Facebook
Twitter
LinkedIn
WhatsApp
Telegram
Reddit
📄 On this Page

Just because you don’t like a message does not mean it is bad marketing. The best marketing targets a certain group and does a great job tailoring their message to that market. I’ve repeated this many times, but if you are marketing to everyone, you are marketing to no one. Therefore, when you watch commercials, see advertisements or witness a campaign, don’t jump to conclusions if it doesn’t resonate with you.

Add Perspective

Before you evaluate a company’s marketing, first ask all the right questions. Are they trying to target someone like you? The chances are no, they are not.

There are so many factors to consider, but the main part that will help guide you in understanding everything else is who they are trying to target. This will tell you why they are marketing in places that they are. Maybe the wording they use or the colors featured have that target in mind. Even the difference between online marketing and direct marketing can come down to the demographic targeted.

Why Does This Even Matter?

When you create your own digital marketing campaigns, it is extremely easy to bias your efforts to what works on you. This is great, but this doesn’t always match up with the customers you are targeting. Some groups love blogs, others like forums while there are definitely pockets that avoid blogs and forums. If you don’t allow yourself the perspective to see this then you will miss out on a lot of successful marketing campaigns.

Don’t get me wrong. There is a lot of terrible marketing out there, but do yourself a favor. Keep an open mind and really take the time to evaluate the marketing you see out there. You’ll be surprised, you’ll learn a lot.

[mc4wp_form id=”4529″]

Facebook
Twitter
LinkedIn
WhatsApp
Telegram
Reddit
Picture of Ron Arellano
Ron Arellano
President & Digital Marketing Strategist at Search Business Group. With over 22 years of experience, Ron specializes in SEO, Web Design, and Content Strategy across industries including Healthcare, Dental, Veterinary, and Food & Beverage.

Want to speak with an expert? Call us at

714-519-6269

Want superior business results? Start with Digital Marketing.

👉Join over 1,000 practice owners today! Effective Healthcare Marketing Strategies for 2025 starts here!👈