SEO marketing tips during the coronavirus can be beneficial to your company. As businesses, we are being forced to confront unprecedented challenges triggered by the coronavirus pandemic. Companies are being forced to find new ways to sell, all while following government social distancing guidelines and dealing with things like supply chain issues, shifts in media consumption habits, changing customer demand, and much more. It is a volatile situation, so companies need to plan their next marketing moves wisely to either minimize risk to what they have already achieved or to take advantage of the growth that is possible.
Some advertisers should hold out and try to get through the COVID-19 pandemic without going bankrupt and collapsing. Others should power up their search engine optimization and other marketing investments to seize opportunities. Organizations must pay attention to how this situation is altering the landscape and plan scenarios accordingly.
Completely cutting out marketing as a way to save money as we battle COVID-19 isn’t advisable for most businesses, as over the longer term, it will do your company more harm than good. If you’re still able to sell, even if it’s online or in a different way to before, then find ways to make it happen while still following government advice. A clear shift to e-commerce will have impacts across your organization, from supply chain to resourcing to marketing, but switching to selling solely online could benefit your business long term.
It’s a chance for new customers to connect with your brand and an opportunity to explore new ways of selling, which you can continue to keep up even when things return to normal. If you’re planning on restructuring your business long-term, then your SEO marketing and other strategies need to reflect this too. Here are a few things to bear in mind with your marketing and search engine optimization efforts during the coronavirus pandemic.
Work on retaining your existing customers
Your existing customers are incredibly valuable, and it is the people who keep on coming back that enable you to turn profits consistently. While you’ll want to utilize good marketing and SEO marketing strategies to find new customers, don’t overlook the ones you already have. Avoid mass messaging and spam, make it personal and targeted using good quality software. The right software allows you to automate this area and free up your human workers to deliver the creative campaigns you need at this time. You can also utilize social media as a way to answer questions and queries directly and offer reassurance in regard to your business.
Improve your visibility to your target market
Now is an excellent time to explore low-cost techniques that will keep your brand visible in front of potential customers on a steady basis. The ‘exposure effect’ involves letting consumers develop a preference for your products or services merely because they are familiar with them. You can do this by updating your evergreen content and creating new, high-quality content that is going to get shared. Utilize useful search engine optimization techniques, including keywords relating to coronavirus, which people will be searching for at this time.
Test and learn as you go
There’s never a one-size-fits-all answer to the digital marketing puzzle, and the same is true when it comes to marketing throughout COVID-19. What works for one business won’t necessarily work for yours, so you need to test and learn as you go. Conduct experiments and see what works, build on the wins, and scrap whatever does not work, knowing you’re better at understanding it. Use A/B testing to find the most effective marketing methods for your business, and use stats and data to measure your successes. That way you have a consistent way of knowing what’s working (and what’s not) and any guesswork is eliminated.
Utilize a marketing company
Marketing, in general, is a complex area and isn’t something you can just guess at. Unless you’re an experienced marketer, your best bet is to utilize a marketing company that can deal with things on your behalf, from creating creative campaigns to blogger outreach, social media marketing, banner advertising, and more. You will have peace of mind that your budget is being spent correctly. Here at Search Business Group, we offer Search Engine Optimization, Web, UX/UI, and branding. We kick off each project with a strategy session so we can understand your vision and translate your ideas into a website that gets results. As a professional company, we have quickly been able to understand marketing concerning the COVID-19 pandemic. We can offer you the right support and advice to ensure business success at this time.
We hope you found our blog about SEO marketing tips during the coronavirus useful.
