About Local SEO Marketing Services
Regular SEO encompasses many parameters you should still keep in mind, but it would be unwise to run before you could walk, which is why here at Search Business Group, we highly recommend you leverage as much as you can everything related to local SEO to reach the most immediate audience that can interact with you.
SEO can open a world of possibilities when it comes to reaching intended audiences, but local SEO is extremely efficient at making you well-known in your city, which can be highly beneficial to many business owners.
Let’s go over some of the things that you can do to improve your online rankings with search engines such as Google and how to target specific customers in your area to grow your business in the most efficient way possible with local SEO solutions.
What Is Local SEO?
In essence, local SEO is a series of strategies that aim to optimize your website for local search results. If you’re familiar with the way Google or other search engines work, you’ll know they review your website’s information and use a very complex algorithm that matches results to search queries made by users online.
Google asks something simple of the user. Everyone can write down what they wish to find, and Google takes those terms, called keywords, to deliver the best and most relevant answers.
These two elements are essential if you wish to understand the importance of local SEO solutions for your business. You can have the best solution for a problem some user has online, but it will be hardly relevant to them if you are a service provider halfway around the world.
When Google’s algorithm detects the user intends to find solutions in their vicinity, they will look for businesses and other potential solutions that work in the surrounding area.
Local SEO takes all of this into consideration and optimizes your site by making it clear to Google that they can quickly obtain information related to the business name, address, contact information, verified photos or videos, and customer reviews that indicate a good and reputable business.
Why Local SEO Is Important
The thing is that local SEO is highly specialized and focused on your area of interest.
The best way to get your site in front of people in your area is to use local SEO marketing. As Google continues to grow in popularity in the major digital markets worldwide and set trends regarding local searches, users have come to expect more information, shorter wait times, and tailored search results that are as convenient as possible.
Mobile searches related to solutions “near me” continue to grow at break-neck speeds.
- Google’s own data reveals that searches with the qualifier “near me” have grown 150% faster than comparable searches without that term.
- Over the past year, mobile searches have consistently outnumbered desktop online searches, prioritizing local results and at-a-glimpse summaries of useful information.
There’s something else that should be of much concern to any business owner hoping to grow their business. Local search results open up additional possibilities for quick interaction with potential customers.
Google’s standard search algorithm displays prominent results, but a separate section will display local map pack results based on local rankings. This means that, as a local business, you have the opportunity to show up twice on any user’s digital search.
This local pack shows information specific to Google Map locations, and it pulls highlights from each business’s GBPs. Then, Google will display organic results, which is the traditional list of “blue” links. We are not really going to touch on Google Ads at this time, though you should keep in mind that they will show up between the local pack and organic results.
Local SEO Tips
It’s not like the recipe for success is out there in the wild. Google keeps every detail related to how its ranking algorithm works as a State secret, but the local search results definitely focus on three main aspects you can take into consideration. As an experienced local SEO marketing agency, we know for a fact that local ranking factors include:
- Relevance. This parameter evaluates how well your business information matches the search query entered by the user.
- Distance. Google will calculate the physical distance between your business’s main location and the user.
- Prominence. The importance Google thinks your business has for your potential customers.
Here’s the kicker, you can tackle all of this by optimizing your website’s content and metadata, but you should also prioritize your Google Business Profile (formerly known as Google My Business) to provide all this information.
If you are a dental practice, you might be interested in this article: “How to Grow Your Dental Practice With Dental SEO.”
You should add complete and detailed business information to help Google achieve a better understanding of what your business does, how it operates, where it provides services, and how it will fit users like a glove.
How to Do Local SEO?
- Here are a few items you should gradually prioritize as you optimize your business’s online presence for better local SEO results.
- Google Business Profile (GBP) primary category.
- Exact and verified business address.
- Select relevant additional GBP categories.
- Positive reviews on Google.
- Quality and authority of inbound links to your domain.
So, please keep in mind that you should have a full business listing with your Google Business Profile, reviews, optimized metadata, frequent Google Business posts (also known as updates), and continue to optimize your website content to please the all-powerful Google search algorithm.
If you want to learn more about how to write content that is truly SEO-friendly, click here: How to make your copywriting truly SEO.
Get Help From the Best Local SEO Agency Orange County Has
Search Business Group is here to create a personalized strategy that prioritizes local SEO solutions. We will perform an audit and walk with you through the initial stages of the best web design Orange County business owners can find. Get in touch with us and talk to our team to find out more about the tailor-made solutions we can deliver as the most reliable marketing agency Orange County businesses can partner with.