Google Business Profile is a free Business Profile offered by Google to strengthen your site and online business presence, including Google Maps.
This feature is an excellent aid for local SEO campaigns. According to Google stats, 70% of people visit your GBP profile rather than your website, so claiming and maintaining a GBP account is crucial for your business. Maintaining and optimizing the profile is time-consuming, but the benefits of having a current, well-written profile are endless.
The main benefit is that your brand gains local recognition, as it provides your future clients with additional, objective information about your site and services.
As part of your SEO campaign, we ensure that your GBP Business Information (hours, address, contacts, description) is up to date. We also provide content and optimize your GBP account with the correct keyword information representing your brand, image, and business goals.
Our content department will post Weekly GBP Posts, CTAs, and Images for you, as well as write all categories, locations, products, and services content and media updates.
Here is a detailed breakdown of what our SEO experts will do and why they will do it regarding your Google Business Profile.
We Utilize the Google Ecosystem to create a GMB listing that will bring patients rushing to your door!
Our Google Business Profile optimization services handle every aspect of your listing, from your business description to the posts, so you can focus on serving your patients.
Local businesses no longer compete to rank at the top of Google SERPs; instead, the focus is on obtaining a spot in the highly sought-after three-pack, which Google displays above search results when users look for a specific good or service.
Our SEO specialists can assist you in claiming your business listing, creating a description that is optimized for it, and then enhancing this listing with accurate company information and consistent blog posts to interact with your audience.
All this helps increase your sales by multiples and get the phone ringing. What’s best? Since we put our patients first, don’t hesitate to ask us any questions along the way.
A properly managed Google Business Profile listing can aid in reputation management, enable regular patient interaction, and make you visible to most mobile users.
Branding for Google Business Profile is Your Best Friend
Branding, or brand guidelines, is the set of rules that establish your brand’s overall look and feel. They assist you in developing a brand identity that your target audience can identify across all platforms.
A thorough brand style guide covers everything from typography and color palette to a brand’s voice tone and mission statement. As a result, every time you create new marketing materials for your company, it provides you with all of the instructions you need to communicate the right messages in the right way.
The result? The messages you send to your patients will feel more complete and connected.
Here are four reasons you need to put brand guideline creation on your to-do list, or better yet, why at Search Business Group, we always set Brand Guidelines for our clients.
1. Patients value consistency
Brand consistency is a huge moneymaker in almost every industry. You can increase your revenue by up to 23% if you use the same branding guidelines across all of your marketing collateral, including blog posts, social media posts, and Google ads.
The strength of consistency stems from the fact that repetition promotes brand recognition. Simply using the same brand color scheme can greatly increase the number of consumers who can identify you, so expect results when all of your brand elements come together.
2. Your brand becomes more recognizable
Every business has a brand, but some are much more distinct than others. If your brand needs to be clarified, you’ll be defined by your product or service, which won’t leave the best impression.
Brand guidelines assist you in bringing together all of the elements that make up who you are, allowing you to create an identity that extends beyond what service you offer. When your patients hear your name, they can picture what you stand for.
Because we continue to spend so much of our time online, having a distinct visual identity is more important than ever. Image search is becoming more popular, meaning people are discovering brands on search engines solely through visuals.
3. You’ll stand out in a crowd
Most of us spend a lot of time on the internet these days, and the plethora of content marketing on our screens can begin to blend together. However, if you consistently promote a clearly consistent brand, your audience is bound to pay attention at least once.
Whether you commit to a sassy brand personality or a friendlier tone of voice, adhering to your own brand guidelines can help you not only increase brand awareness but also become a brand that people can’t wait to hear from.
4. Branding increases loyalty
Consumers form emotional bonds with companies that share similar core values, and your brand guidelines assist you in translating those values to your target audience uniquely.
Here is an example of great branding done our way:
How to Improve Your Google Business Profile Listing and Use It to Increase Sales
While you may have already developed an excellent marketing strategy that places a strong emphasis on social media optimization and diverse marketing, failing to optimize your Google Business Profile listing is a major blunder that could cause your metrics to plummet.
It helps patients find your business and allows you to tell them about it. You can even verify your Google Business Profile listing to make it more credible.
With more than 90% of Americans owning a cell phone, utilizing the depths of online directories has become one of the simplest ways to increase audience reach, engagement, and retention.
Businesses can give patients exactly what they’re looking for—and more—by creating a profile rich in operating information and engaging text, photo, and video posts.
Google Business Profile is the most popular and efficient online tool for businesses to leverage in 2020, with over 97% of US consumers using online platforms to shop locally.
Ok, enough statistics; let’s take a look at how we kick things off.
We begin by creating a Google Business Profile to optimize for greater brand visibility.
If you don’t already have a Google Business Profile, we will claim your business by creating a Google Business listing for you. As we optimize your Google Business Profile, your business will begin to climb SERPs, thereby helping you reach a greater audience.
Our team will create an engaging, informative, and creative listing to give your brand the boost it deserves.
Your listing will Include the following details:
- Name
- Address
- Phone Number
- Website
- Business Hours
- Category
- Types of Payment Accepted
- Description
- Photos
- Reviews
- Frequently Asked Questions
An updated and relevant online listing will not only help your business attract new patients but will also boost credibility, reputation, and authenticity.
This will allow you to keep existing patients and expand your patient base, boosting business metrics.
We also recommend applying for verification to take advantage of all of the tools available on the GMB dashboard and improve your visibility across Google Search and Maps.
Ensuring NAP Consistency
Short for name, address, and phone number, having a NAP inconsistency greatly damages your brand’s identity and trustworthiness on the internet.
Improve local traffic by maintaining consistent NAP (Name, Address, and Phone Number) across your Google Business Profile, website, and social media platforms.
Consistency will give your business a professional appearance while also assisting users in finding accurate information across all digital platforms.
For example, if your phone number is listed on your website without area codes or prefixes (e.g., 1-800), your Google Business Profile page must follow the same format.
Listing accuracy also fosters trust, making patients more likely to complete transactions with specific businesses. Consider opening a brand’s Google Business Profile page and being met with inconsistent information, informal writing, and sloppy uppercase and lowercase usage.
The informality will likely turn you off and compel you to continue browsing until you find a competitor with a less impressive product range but a seamless and professional Google Business Profile.
Utilize Local SEO Services to Optimize Your Listing and Make It Stand Out From the Competition.
Need help to attract more local visitors? It’s time to optimize your Google Business Profile with Search Business Groups’ local SEO Services.
We have years of experience and the most recent information on lead generation, SEO Services, Web Design, and organic Google Business Profile optimization. Our cutting-edge marketing techniques will not only assist you in moving up the SERPs, but you’ll also see an improvement in key performance indicators.
Produce Engaging, Creative, and Compelling Posts That Leave an Impression.
Google Business Profile posts are undoubtedly one of the most effective ways to reach out to your audience and increase sales. To captivate your audience, post engaging, creative, compelling, and original content. This will not only encourage repeat patients to return to your establishment, but it will also attract new patients.
Furthermore, happy patients are more likely to spread the word about your company to their friends and family. Whether you use rich, high-quality images to highlight a new clothing line or an engaging video to highlight a recent launch or event, your page will gain traction, increasing local traffic and helping your business climb the SERPs.
We recommend including an eye-catching profile and cover photo. Furthermore, share compelling text, image, and video posts on a regular or semi-regular basis, including content that captures the outside appearance of your business, interior aesthetic ambiance, products/services, and happy patients.
Google Business Profile Posts in Detail
Google Business Profile Posts (also known as Google Posts) are updates that are mostly created and controlled by the business and typically include an image/video, text, and a link. They can be used to promote special offers, highlight products, and events, and do a variety of other things.
Through posts, you can connect with existing and potential patients via your Business Profile on Google Search and Maps. You can create and distribute announcements, offers, products, services, and event information to your patients directly.
Here is what a Google Post looks like:
Types of Google Business Profile Posts.
There are different types of Google Business Profile posts you can use to achieve a specific interaction or action with your current or potential patients.
1. Update Post
This Post type can contain images, a copy, and a CTA.
GBP Update Posts appear on a mobile’s ‘Overview’ tab, low in the profile, and also in the ‘Updates’ tab. They appear in the ‘Posts’ section of the business profile on a desktop:
2. Offer Post
Maintain an open mind about what constitutes an “offer”: it doesn’t have to be a discount; it could be something you give away for free, such as a download, a whitepaper, or a brief consultation. Make an Offer Post with a long valid period if you have an ‘evergreen’ offer (something you offer all year).
Many businesses fail to incorporate ‘value added’ elements into their offers, which are excellent opportunities to populate an evergreen Offer Post. As an example:
If you’re a therapist, each new potential patient receives a free 15-minute consultation; if you’re a dentist, each Invisalign patient receives a free annual scale and polish.
There must be a start date and an end date on offers (with an option also to add timings). Your offer may be active for a maximum of 12 months after the offer start date.
The “Add more details” fields are optional, but I’d always advise including a link in the “Link to redeem offer” field that points to the appropriate offer content on your website. In this manner, you can determine whether the offer Post successfully attracts visitors to the website and any subsequent conversions.
On a mobile device, search results and the Google Maps app will display active Offer Posts (within the start and end date range) in a dedicated “Offers” section in the company profile:
3. Event Post
An Event Post can include a photo, the event title, start date, and end date (with optional start/end times), optional ‘Add more details’ text, and an ‘Add a button’ CTA for a link.
4. Product Post
Product Posts were previously a separate Post-type from Google Products, but this changed in 2020 when they began directly populating the Google Products section rather than Google Business Profile Posts.
If you’ve ever used Google Product Posts, you’ll notice that they’re now featured in a product category called ‘From product posts’:
Help Improve your Google Business Profile Ranking with an Engaging SEO-Friendly Description.
We advise creating a clever, educational, and SEO-friendly description to draw audiences while boosting metrics. Keep things brief and entertaining to keep patients interested.
We will Include keywords that people use to search online actively. This will not only boost local traffic but also make it easier for patients to find what they need. When they find information that matches their search criteria, patients are likely to become more satisfied. This is especially true if your description largely deviates from your products or services. Additionally, due to its irrelevant nature, your listing might not even be eligible for the top searches.
To guarantee that your description appears on Google Maps and aids patients in finding your location, keep it succinct, intriguing, and SEO-friendly.
Track Google Business Profile Insights and Google Analytics Actively to Gain Knowledge
We will track demographics and audience reach, engagement and retention reports, and much more with Google Business Profile insights and Google Analytics!
This data will let us fine-tune your SEO strategy and increase traffic from local visitors. Furthermore, the insights will be a powerful indicator of how you can increase revenue, improve rankings, and generate more sales.
Make your Google Business Profile work for you.
Google Business Profile is filled with options that help businesses give patients just what they are looking for.
Your profile already makes it simple for potential patients to find important information about your business, such as where to find you, what hours you’re open, and how to contact you. So, why stop there? Our experts want to give you every opportunity to rank high in Google’s search results.
A way to make your Google Business Profile work harder for you is by adding and optimizing your products and services.
Before visiting or contacting your business, patients can view the products you carry or services you provide. All Google products, including Search, Images, Shopping, Maps, and Lens, feature your products for free. Through your Business Profile Manager, we can quickly add products and services using the Product/Service Editor. Patients can click on a product or service to learn more about them.
Remember, it’s important to provide your patients with as much information as they may need possible. Your transparency with your patients will make you more reliable and trustworthy in their eyes and in Google’s Search Results.
Take advantage of your business’ special attributes.
Google allows you to include specific features and other characteristics about your business that will appear in your listing and related local searches. Depending on your type of business, you could include features like accessibility, acceptable payment types, or whether you’re pet friendly, etc. Including all of the relevant attributes in your Google Business Profile is essential. Attributes have an effect on how a business appears on Google when people search for these types of businesses.
As you can see, Google Business Profile is a crucial tool your business needs to reach the next level of success.
