Diagnosing Your Marketing: Ensuring a Healthy Patient Outreach


Much like a seasoned physician deciphers symptoms to pinpoint an ailment, it’s crucial for medical practices to diagnose their healthcare marketing strategies. Are our efforts leading to robust patient engagement, or do they hint at underlying issues? Let’s unfold the narrative of ensuring a healthy patient outreach.

Why Every Medical Practice Should Prioritize Marketing Tracking

Imagine administering treatments without regularly monitoring patient responses. It’s challenging, if not impossible, to gauge effectiveness. Similarly, launching marketing campaigns without tracking is like taking a shot in the dark.

The Common Misunderstandings of Marketing in Healthcare

There’s a misconception in the healthcare realm that marketing is too abstract or intangible to measure. While platforms like digital analytics and patient feedback surveys offer some insights, many practices still struggle to correlate marketing efforts with patient engagement and appointment bookings. A colleague once lamented investing heavily in marketing but felt dark about its impact on patient growth.

Imperfections Don’t Invalidate Importance

Although tracking might not capture every nuance, its significance in shaping effective strategies is undeniable. Successful medical practices, from primary care to specialized clinics, understand where their patient engagements originate. As healthcare providers, we are no strangers to the importance of evidence-based decisions. Why should our marketing be any different?

Consider this: You’re promoting a new procedure or specialist joining your medical practice. You’ve got multiple channels to consider:

Google AdWords for Medical Services: $450 a Month

Patient Information Mailers: $500 a Month

Medical Journal Advertising: $1500 per Ad

Social Media Campaigns: $450 a Month

Health Blog Collaborations: $1000 a Month

(Disclaimer: These figures are for illustration.)

If your medical clinic already dedicates $2000 monthly to marketing, how do you decide which above will be most effective? Proper tracking gives you the confidence to make informed decisions, ensuring your marketing dollars are spent wisely.

Leveraging Modern Tracking in Healthcare

Healthcare marketing can benefit from a range of tracking tools. From patient journey mapping tools to CRM platforms designed for healthcare providers, understanding patient engagement has never been more nuanced.

Success Stories: The ROI of Tracking- This Could Be You

Consider ‘Clinic Z.’ After adopting a holistic tracking system, they realized their medical journal ads, though prestigious, yielded less engagement than anticipated. Redirecting those funds to targeted digital campaigns led to a 30% increase in new patient registrations in three months.

Understanding ROI: The Backbone of Successful Marketing

In Medical and Healthcare marketing, much like effective medical treatments, success is rooted in measurable outcomes. One of the most pivotal gauges for any campaign or strategy is its ROI or Return on Investment. It’s akin to a health check for your marketing efforts, revealing vitality and areas needing attention. Let’s further understand ROI, the vital sign every medical practice must monitor for marketing health.

What is ROI?

ROI, or Return on Investment, is a key performance indicator used to measure the profitability of an investment. In the context of marketing for medical practices, it helps determine the effectiveness of various marketing efforts by comparing the amount invested (costs) to the return (usually in the form of new patient bookings, increased services utilized, or other revenue streams).

How to Calculate ROI:

ROI (%) = [(Net Profit from the Marketing Effort – Cost of the Marketing Effort) / Cost of the Marketing Effort] x 100

Breaking it Down:

Net Profit from the Marketing Effort: This is the revenue explicitly generated from a marketing campaign minus all the costs associated with delivering that service or product. For medical practices, this could be the income from new patient bookings or additional services from the campaign.

Cost of the Marketing Effort: This includes everything spent to design, launch, and maintain the campaign. All direct and indirect expenses are considered, from ad placements and design costs to the time staff spends on campaign-related tasks.

Using the formula, the ROI will give you a percentage. A positive ROI indicates that your marketing investment has generated profit, while a negative ROI suggests a loss.

Why is ROI Essential for Medical Practices?

Understanding ROI is crucial because it provides a clear picture of which marketing efforts are fruitful and which may need re-evaluation. Especially in the healthcare industry, where budgets can be tight and every dollar counts, ensuring you’re investing in effective marketing strategies can be the difference between thriving and surviving.

Initiating Tracking: Steps for Medical Practices

Beginning proper tracking can feel akin to charting a patient’s health journey from the first consultation. It’s the first step towards insight, optimization, and success. Like we wouldn’t proceed without a proper diagnosis, navigating marketing without robust tracking can lead to missed opportunities. Let’s walk through the essential steps for medical practices to begin appropriate marketing tracking in the healthcare sector.

Begin with Basics: Start with tracking one campaign and then expand.

Train Your Staff: Everyone, from receptionists to doctors, should understand the role of marketing.

Stay Updated: Healthcare and technology are both rapidly evolving sectors. Ensure your tracking methodologies remain current.

Taking the Next Step in Your Healthcare Digital Marketing Plan

In medicine, we understand the importance of second opinions and specialized consultations. Regarding your digital marketing health, think of Search Business Group as that sought-after specialist, ready to offer a fresh perspective and tailored solutions from healthcare website design to healthcare SEO and everything in between.

Have you ever wondered how a change in treatment could vastly improve a patient’s outcome?

Similarly, entrusting your marketing strategy to experts can lead to transformative results. Let’s ensure your practice doesn’t miss out on growth opportunities lying beneath the surface.

Take a chance on us, and let’s diagnose and skyrocket your digital presence together—experience firsthand the potential surge in patient engagements and an enhanced digital footprint with Search Business Group. Your practice deserves the best care – let us be the ones to deliver it.


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Ron Arellano
Ron Arellano
President of Search Business Group, Ron is a Healthcare Business Consultant, Digital Marketer, Award-Winning Senior Creative Director Who Loves UX/UI, Web, SEO, Data, and Animals.

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