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Diverse Content Options for Varied Marketing Approaches


We love the internet because it is so resourceful and wide that everything seems possible, and we live in the internet era. Search engines, websites, social media, images, videos, and podcasts. Every day we find new ways to express ourselves and be closer to our desired audience.

Although we all interact with many platforms and types of content on a daily basis, most of us do it from a user/consumer perspective, and being on the creator’s side is entirely different. People often encounter the wall of not knowing how to produce successful content.

And truth be told, it is not that easy. Creating content and designing marketing strategies requires knowledge and experience, of course, but lots of patience and hard work too.

Websites, social media, and podcasts all need strategies and content of their own. Even if you expect to send the same message across all of your platforms, you will need to adapt the content to fit each channel.

At Search Business Group, we have a special eye for SEO content because it’s proven to give amazing results for business websites. The first milestone we complete is knowing our client’s goals and their target audience. This information provides us with a starting point for the whole process of designing a digital marketing strategy and, later, content creation.

By knowing the public who will benefit from our content, we can decide which channels or formats will suffice their needs in the best way. The following step is to know the different types of content suited for each platform. After all, good content translates to a good business personality.

Types of Content

Websites can bear many types of content, from text to images, photos, videos, and even audio. This makes it one of the most versatile platforms on the internet. Just a caveat: whatever type of content you choose, always avoid duplicate content.

In this article, we want to talk about these forms of content:

  • Blog Posts are an essential part of a business website.
  • Service Pages are also essential for e-commerce websites.
  • Frequently Asked Questions, which you can also add to your social media.
  • Videos.
  • Infographics -work great for both websites and social media.
  • Podcasts.
  • Email Marketing or Newsletters.
  • Social Media posts.
  • Google Business Profile (GBP).

Some of these are key depending on the age of your potential customers, so let’s dig a little deeper.

Written Content for Blog Posts

Written content is always important, no matter what is your main platform or audience. The best way to use this type of text is to focus on informative content. Readers and customers love it because, when done right, it can be very helpful.

This is a type of content that can be enjoyed by all those who can read digital text, from kids to elderly people. Of course, you will also have to adjust the tone and the themes to what your audience prefers, but written content offers many possibilities.

Promotional Content for Service Pages

Service pages are more common to business websites than social media, but they can be included on platforms like Instagram through the highlights of your profile, for example.

A service page is a space where you describe and inform your prospective clients about the products and services you work with. In this section, you should feature a great copy that promotes your main products.

You can add characteristics, links, estimated prices, reviews, research articles and facts, and even tutorials and graphics. Service pages are vital since they sell the product.

Informative FAQs

You have surely seen the Question and Answer (Q&A) webpages on the internet and even on social media. They have their specific dynamic since they work differently from a regular website or blog.

Frequently Asked Questions (FAQs) is a type of Q&A page. The main differences are that Questions & Answers websites are open to public response, and FAQs are not. A FAQ section is organized in a way that customers find quick answers to common questions about your business and services.

This section of content is highly useful for your readers, and you can optimize its ranking with a little help from HTML coding.

Q&A websites have a particular code called Schema markup. The name comes from Regular websites add this name to the HTML coding of their page so search engines can easily identify the type of content it has and bring it up whenever a person is searching for the same answers.

FAQs use a different code since the dynamics vary from a traditional Q&A page. On a FAQ, you have several questions with only one answer provided by the site’s owner. Find a detailed example of the coding for Schema markup here.


Videos are a great form to give a bit of a twist to your regular content. In them, you can mix various types of content like written content, audio, and graphics. People often find the making of a video too complicated, but nowadays, with AI, you don’t have to bother with this.

You can find hundreds of software that create images and videos from an algorithm, and they are generally very good and realistic. You write a script-like text, and then the AI generates your video.

But if you have a business website, the best way to feature videos is to have interviews or testimony from your clients. This gives your service credibility and develops a sense of trust that is priceless.


Infographics are great because they combine two things that are gold in the world of content marketing: facts and graphical resources.

They look and work excellent when you use them in the middle of a blog article. This way, they serve the purpose of illustrating the point and maybe adding statistics or examples. Infographics can help your reader to rest their eyes.

They also have a good performance on social media.


Podcasts have been the moment for over two years now. This form of audio content works similarly to a traditional radio show. It is mainly about the audio, but sometimes it can feature video too.

It’s important to diversify the types of content and platforms you use because even when you have defined your specific target persona, it does not mean that all of your clients like to read, some of them will prefer listening to a podcast.

And podcasts also offer variations in the way users can enjoy the content. You can’t read an article while driving or cooking, but you can listen to a podcast while doing so.

Audio content can help you create a sense of familiarity between you and your audience.

Email/Newsletter Campaigns

One thing about emails is that we take them more seriously, so you have fewer chances of being ignored.

There are many approaches you can have for a business email campaign. One of them is to remind your clients of things that happened with your business in the last month, like a change of address, the addition of a new service, etc.

Email marketing is often used to offer sales and promotions to the users who have registered on your website. Special gifts, discounts, and Black Friday are usual. You can also suggest products and services related to previous purchases.

On the other hand, newsletters can function as blogging. It doesn’t have to be one or the other because you can always give your newsletter a focus on extended content that resembles a paper or a magazine.

Social Media Posts

Social media is a pillar of today’s digital presence. Perhaps you have heard someone say a phrase that goes like, ‘if you’re not on social media, you do not exist.’

We don’t want to be that radical, but social media is a fantastic path to get closer to your customers and reach a wider audience.

And don’t worry, being active on social media does not mean that you have to start dancing TikTok choreographies (but you can do it if you like). How to interact with clients through this platform is not written in stone, and you can follow the tricks that adapt best to you. Do not fear memes -they have great engagement.

Why is it recommendable to participate on social media? Everything is happening through them these days, and they offer the possibility to show a bit more of the day-to-day work you do. It’s easier to show real-time results and to receive feedback from your public.

Google Business Profile Posts

Google Business Profile is designed to be straightforward. But that does not mean that you can’t add some flavor from time to time. This is the purpose of posting on your GBP.

These posts serve the goal of updating your information and staying relevant for your clients. They are designed to announce changes in your address or a sales period. If you added a new service, you could share it as a post, so people find out when searching for your products.

You can create posts linked to your service area, so the content is even more specific and makes it easier to find you online.

Content Marketers at Your Service

We, Search Business Group, are a marketing agency with a marked passion for content marketing. Blogging, SEO, copywriting, healthcare marketing, and different types of content are our thing.

If you have doubts or need help improving your business’s digital presence, you have come to the right place. Set an appointment with our team and let the work begin.


Want to speak with an expert? Call us at


Ron Arellano
Ron Arellano
President of Search Business Group, Ron is a Healthcare Business Consultant, Digital Marketer, Award-Winning Senior Creative Director Who Loves UX/UI, Web, SEO, Data, and Animals.

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