Website Speed Optimization and Matters
There are countless marketing tactics and strategies out there but I’m sure your team doesn’t pay attention to website loading time. Did you know that every second delay in your website load time may result in a loss of 1% of your revenue? Don’t take our words – that’s what Amazon.com found in a recent study!
If your website loads slow, your visitors leave. In other words, you may lose every other visitor just because your site is slow. Remember every website visitor is an opportunity to engage and generate a sale. After all, who doesn’t want more traffic these days?
How does Website Speed Optimization turn Into Revenue For Your Business?
From a search engine optimization perspective, it is important to make navigation easy for web visitors users to find the information they need, user experience is very important. Website performance is a big part of user experience; it is frustrating for the user when they have to wait for pages to finish loading.
WordPress Speed Optimization leads to better conversions
Faster websites are more attractive to both users and search engine crawlers. Just think for a moment when you are looking to buy a specific product or service. You go straight to Google and in search results, you find exactly what you want, you click and it’s taking very long to load. Imaging this effect with your website, if you don’t take this seriously it really affects your conversions.
At this time users expect fast-loading websites. Website users want a page to load fast as possible to find their answer. If it doesn’t, many will leave your site.
Slow site speed can result in poor search engine rankings, lower overall site traffic, and negative user experiences.
Search Engines Prefer Fast Loading Websites
Google has stated that site speed matters to search rankings. Search engines want to deliver results that provide a great user experience for their users, so they prefer to rank fast-loading websites. If your competitor has a faster website, it could be the reason why they are ranking better on search results.
WordPress Website Speed Optimization For The Main Page
The main page is the home page, most of the time is the page with more visits organically. Many businesses care about the appearance of adding videos, and plugins to show sliders who use a ton of resources from your server forgetting about the loading speed. This approach can hurt your rankings and user experience. Remember Google cares about website loading time. It’s necessary to make an evaluation of your competitors and take as a priority your desktop and mobile loading speed.
Continue to Monitor and Improve Website Load Speed
Website Speed Optimization sounds like it’s not a one-time task, in reality, it involves constant monitoring so it’s highly recommended to work with an SEO Marketing Agency that understands the impact of image size, image optimization, image compression, file size, caching plugins, database optimization, server resources, hosting providers, static content, lazy load, third party plugins, and SEO Rankings.
Why? Because technology changes day by day and staying on top of technology is key. If you are a WordPress website owner a simple plugin update involves adding extra security, lines of codes, and new features and it involves in some cases slower content load. So reevaluating your website, the third-pary plugins, incompatible plugins, the static resources, external resources, cache plugins and even those beautiful image carousels.
How Can I Check My Website’s Page Speed?
We know you are curious about loading speed, so we here we share the most popular speed testing tools to find all the speed issues
PageSpeed Insight
PageSpeed Insights measures page load times across different browsers and mobile devices and offers recommendations for improvement.
A lab test measures the speed at which a web page loads; a field test measures the actual performance of a web page when Data from lab tests helps debug performance problems, because it’s collected under controlled conditions. It may not be able to capture real-world situations. Observing real people using products in the field is called field research.
GTmetrix
GTmetrix neatly summarizes your page performance based on key indicators of page load speed.
Your users’ experience in terms of navigating your site should be a great reason. Users have many options when it comes to consuming content on the internet, and a slow-performing website will frustrate your users, sending them elsewhere. A faster and more responsive website will keep them more engaged and focused on your content, rather than waiting for scripts and images to load.
Solarwinds Pingdom
Officially knows as Pingdom. With this tool, you can monitor your websites’ uptime, performance, and interactions for a better end-user-experience.
Metrics After Our Website Speed Optimization
Industries we have served
With over 22 years of experience Search Business Group have the confident to work with your website. We have work almost with all of them.
- Engineering
- Construction
- Technology
- Automotive
- Catalog
- Religious
- Social
- Education
- Human Resources
- Sports
- Financial
- Insurance
- Consultation
- Architectural
- Food
- Medical
- Health
- Travel
- Matrimony
- Art
- Communication
- Entertainment
- Children
- Environmental
- Fashion
- Spa
- Craft
- Music
- Navigation
- News
Start your website speed optimization now
You undoubtedly have a lot of questions about how to get started now that you know how important website speed is for business. Don’t let all of the technical dos and don’ts overwhelm you; instead, contact Search Business Group and let our specialists lead you!
Through a variety of web services, we’ve helped hundreds of businesses. Our team of seasoned experts knows how to increase the speed of your website. Let us know if you’re ready to improve your website speed.
To get in touch with us for a no-obligation quote, call us at 714-519-6269 or fill out our quick online contact form. We’re looking forward to hearing from you!
Frequent Questions About WordPress Speed Optimization Services