Section 3: Onsite Search Engine Optimization for Veterinarians

Now that we’ve talked about keywords, the next part of SEO is the implementation of these keywords on the website.

On Site Content

At its core, the most important aspect of a website is the content on the site. To the human eye, what makes or breaks a website is the images and the graphics. To a search engine eye, its the content/text.

Now that you have a list of keywords that you know to be important for the clinic, what you want to do is apply those keywords into the content of your site. This means, make sure you use those exact words.

Its important to note though that you cannot just be using these all over the page, or what people call, spamming the page. When SEO was first rising, people tried to game the system by littering the page with those keywords.

Nowadays that does not work. The crawlers and bots used by Google and Bing can spot these attempts. If they flag your site as trying to cheat the system, you are subject to penalty. Penalty meaning lower rankings or even being removed from the search engines.

The key here is to ensure that the keywords are in your content, however write it for human beings. Try to have the page flow smoothly. It shouldn’t read like you are focused on SEO. It should read like a normal piece explaining a website.

Meta Tags

Meta tags is a fundamental SEO practice. These are characterized by Title Tags and Meta Descriptions.

Title Tags

To reuse a metaphor we used prior, think of the Title Tag as the spine of the book. When you are at the library or book store, you look at the books mostly at the spine. You’ll read the title and most likely get an understanding of what the book is about.

In the same way, Search Engines use the Title Tag of a page to determine what the page is about.

Here is an example of a Title Tag:

title-tag-example

The blue font is the Title Tag

Writing a Good SEO Title Tag

In 2017, Google updated its title tag length a little longer. Now Title Tags can be 70 characters in length. If the title tags goes over in length it will be truncated with an ellipses.

Just like content, it is important to have the keywords you are focusing on in the title tag. The key is to have the keyword as close to the front of the title tag as possible.

Again, remember to not keyword stuff your title tag. It’s better to have title tags focus on 1 or 2 keywords at most. Write the title as if a person wrote it.

Search engines understand synonyms so don’t feel compelled to stuff synonyms of keywords, just focus on putting the most important into your title tag.

And finally, every page of your website should have a unique title tag, one that focuses on an individual keyword.

Meta Descriptions

Going back to our book example, a meta description is like the summary of a book which you can usually find at the back cover of a book.

meta-description-example

The meta description is the gray text you can find under the url. Meta descriptions are used as a summary for a website. It is important to note that meta descriptions are important because they help drive clicks.

Meta Descriptions are not a ranking factor.

In 2009, Google announced that meta descriptions and meta tags are not factors in their ranking algorithm.

You might then be asking why meta descriptions are important if they don’t affect rankings. The answer is that meta descriptions support the title tag in search results. They help users decide whether or not they want to click onto a website.

We call this Click Through Rate (CTR). The more users who click onto your site, the higher your CTR is. The more users clicking, the more who will interact with your site.

So the effect of meta descriptions is an indirect one, however it is still extremely important as they are one of the main factors that determine whether or not someone will click onto your site.

Writing a Good Meta Description

Meta descriptions are 160 characters in length. If you go over search engines will usually truncate the results in the results page.

Because meta descriptions are not a ranking factor, there are not set rules to follow. Rather it is important to keep the user in mind.

What will users want to see, what sort of copy will compel them the most to click on your website instead of the other websites.

Some best practices include:

  • Have the important keywords in the meta description
  • Communicate the value the user will receive in your site
  • Match your description to the title for uniformity
  • Read competing meta description your competing with
  • Write the meta description as if it was Ad Copy

 

Section 2: Keywords Research for Veterinarians

SEO Services

by Search Business Group

Showing up on the first page of search results on Google establishes your business’s authority and trustworthiness to customers. Search Business Group can boost your site to the top of popular search engines, so your audience can find you when they need you. As a local business, search engine marketing is one of your best tools for connecting with new and returning customers to increase your bottom line.

We use a variety of effective on-site and offsite SEO strategies to position your business above competitors where it can get the greatest share of traffic.Our team stays on top of algorithm updates and digital marketing trends to ensure your site is performing better than your competitors’. We research and select hyper-local targeted keywords and phrases that are specific not only to your medical practice but also to your neighborhood. Our SEO services include (but are not limited to!):

Unique, high-quality content

In business, you need to give a little something to get something. By providing informative, valuable content to visitors on your site, you’ll be much more likely to convert them to patients. Our talented content team will create the compelling, keyword-focused content you need to attract new business.

Improved website architecture

You believe in providing compassionate customer service in real time, so why not online? Make your business’s digital experience as user-friendly and simple to navigate as possible. With a well structured site and proper internal links, your patients can find and explore your site with ease.

Uniform directory submissions

With Search Business Group, you’ll never have to worry about those pesky listings online having the wrong information again. We will take care of everything but always keep you in the loop. No need to stress over login credentials or phone verifications so you can do what you do best.

Technical SEO consulting

There are hundreds of elements that affect SEO, but we know how to zero in on what’s affecting your rankings. Whether we’re updating meta tags, developing mobile-first design, or minifying Javascript, you can trust Search Business Group to find and fix any problems as soon as they arise.
Our SEO company can develop a custom strategy for your local SEO needs. We will optimize your site to increase brand awareness and visibility online, so you can focus on growing your business.
5/5

25 Reviews

5/5

18 Reviews

5/5

7 Reviews

SEO Services We Offer in Orange County

Local Search

Let Search Business Group find a solution to maximize your website for local online searches on any devices: computers, smartphones, or tablets.

Map Optimization

Get your location on Google Maps, as a result, your webpage will receive more traffic. It will help not only to improve the awareness of your potential customers, but it will give exact details about your location within the city. Businesses with high rankings will increases the visibility in any search engine.

Link Building

Have your website link done and your clients could provide a vote of confidence on the webpage. This is a very technical part, but we will make sure that your page functions perfectly with a beautiful design.

Tittle Tags and Meta Descriptions

We will provide HTML codes about the header of the web site to make sure that search engines can interpret the content on your page. Well written meta tags can attract more users to click into your website and get more traffic from results given by search engines.

On-site Optimization

Get the elements of your website optimized both content and HTML source code. With a proper on-site SEO, it will help searches to understand clearly and faster what the page is about.

Keyword Research

We will determine what specific phrases can be used for your demographic target, the first thing we will do is to identify what words are being used to fulfill the buyer intent.

SEO Consultation

We will take care of studying your main local competitors, how they are positioning themselves, what products/services they offer, their strengths and weaknesses in order to build a new, better and differentiated advertisement, so that your business can stand up from the competition.

Content Marketing

Get your content created to call attention within your target market and turned them into potential buyers.

Call Tracking

We include this service to track customers, leads from phone call, but also to demonstrate how valuable is being the SEO strategy we created based on your needs.

Section 1: Veterinarians and Search Engines

SEO Services

by Search Business Group

Showing up on the first page of search results on Google establishes your business’s authority and trustworthiness to customers. Search Business Group can boost your site to the top of popular search engines, so your audience can find you when they need you. As a local business, search engine marketing is one of your best tools for connecting with new and returning customers to increase your bottom line.

We use a variety of effective on-site and offsite SEO strategies to position your business above competitors where it can get the greatest share of traffic.Our team stays on top of algorithm updates and digital marketing trends to ensure your site is performing better than your competitors’. We research and select hyper-local targeted keywords and phrases that are specific not only to your medical practice but also to your neighborhood. Our SEO services include (but are not limited to!):

Unique, high-quality content

In business, you need to give a little something to get something. By providing informative, valuable content to visitors on your site, you’ll be much more likely to convert them to patients. Our talented content team will create the compelling, keyword-focused content you need to attract new business.

Improved website architecture

You believe in providing compassionate customer service in real time, so why not online? Make your business’s digital experience as user-friendly and simple to navigate as possible. With a well structured site and proper internal links, your patients can find and explore your site with ease.

Uniform directory submissions

With Search Business Group, you’ll never have to worry about those pesky listings online having the wrong information again. We will take care of everything but always keep you in the loop. No need to stress over login credentials or phone verifications so you can do what you do best.

Technical SEO consulting

There are hundreds of elements that affect SEO, but we know how to zero in on what’s affecting your rankings. Whether we’re updating meta tags, developing mobile-first design, or minifying Javascript, you can trust Search Business Group to find and fix any problems as soon as they arise.
Our SEO company can develop a custom strategy for your local SEO needs. We will optimize your site to increase brand awareness and visibility online, so you can focus on growing your business.
5/5

25 Reviews

5/5

18 Reviews

5/5

7 Reviews

SEO Services We Offer in Orange County

Local Search

Let Search Business Group find a solution to maximize your website for local online searches on any devices: computers, smartphones, or tablets.

Map Optimization

Get your location on Google Maps, as a result, your webpage will receive more traffic. It will help not only to improve the awareness of your potential customers, but it will give exact details about your location within the city. Businesses with high rankings will increases the visibility in any search engine.

Link Building

Have your website link done and your clients could provide a vote of confidence on the webpage. This is a very technical part, but we will make sure that your page functions perfectly with a beautiful design.

Tittle Tags and Meta Descriptions

We will provide HTML codes about the header of the web site to make sure that search engines can interpret the content on your page. Well written meta tags can attract more users to click into your website and get more traffic from results given by search engines.

On-site Optimization

Get the elements of your website optimized both content and HTML source code. With a proper on-site SEO, it will help searches to understand clearly and faster what the page is about.

Keyword Research

We will determine what specific phrases can be used for your demographic target, the first thing we will do is to identify what words are being used to fulfill the buyer intent.

SEO Consultation

We will take care of studying your main local competitors, how they are positioning themselves, what products/services they offer, their strengths and weaknesses in order to build a new, better and differentiated advertisement, so that your business can stand up from the competition.

Content Marketing

Get your content created to call attention within your target market and turned them into potential buyers.

Call Tracking

We include this service to track customers, leads from phone call, but also to demonstrate how valuable is being the SEO strategy we created based on your needs.

Ultimate Veterinary Guide to SEO

What is Veterinary SEO?

SEO is the digital marketing discipline focusing on obtaining the most traffic possible from organic traffic on search engines. Veterinary Search Engine Optimization (SEO) focuses the marketing discipline specifically on veterinarian websites and driving more traffic to those sites. This is accomplished by implementing creative and technical strategies that will boost the ranking of a veterinary website on search engines.

The guide below has been created to help educate veterinarians like yourself better understand SEO and how to implement the benefits into your clinic. Once you complete this guide, you will have all the tools you need to make sure that your clinic is optimized for SEO!

Why does my Veterinarian Website Need SEO?

Search engines, like Google, Bing and Yahoo!, are still the primary source of navigation for internet users. Though social media has risen quickly as a major source of navigation and traffic, many consumers to date use search engines to drive their internet behaviors.

These behaviors can be purchasing products, research, looking up businesses and many more other activities. In terms of Veterinarians, the types of activities that are of most interest to them include:

  • Pet owners looking for a local veterinarian
  • Education and best practices for pet owners
  • Price and services check by interested consumers

The different uses of search engines are endless. Veterinarians need to make sure that when potential clients look up information about veterinarians that they show up.

How does SEO get my clinic more patients?

The search engine optimization game for veterinarians is a real estate game. Search engine results is a battle for 10 spots. What we’re talking about is Google, Bing, Yahoo! Results. Whenever you type in that search bar, search engines will spit out a list of 10 results.

For veterinarians, it’s a race to see who get the top spots on the first page. Studies show that the first three results of Google receive over 50% of clicks. The remaining spots receive less than 7% of clicks each!

That’s why it is so important for clinics to ensure that they engage in SEO. If not, veterinary clinics risk losing a valuable traffic channel for their clinic.

Of course, there are many other variables like Ads, Maps and other features. That conversation will be discussed further.

How Do I get started with SEO?

Due to SEO’s technical nature, many veterinarians shy away from the topic. Compound that with the typical veterinarian’s hectic schedule, it’s understandable why SEO is not prime late night reading. Veterinary SEO isn’t that complicated, it’s really just understanding the basics.

By going through this guide, you will be given all the necessary information to get you started on optimizing your site’s SEO.

How should I use this guide?

We encourage you to bookmark this page. This page will be a great source of information when you need to refer back to certain topics or lessons. There’s quite some information so we’d probably suggest you split up the reading.

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11 Yelp Reviews That Remind You Why You Treat Animals, NOT Humans

We hate Yelp. You hate Yelp. There’s nothing like finishing the day tired from all the chaos that is working at an animal hospital, just to find a 1 star review. And you know 1 star reviews are never short and sweet. They are always literary epic novel, where customers mix in ALL CAPS WORDS and exclamation points everywhere!!!

They just suck. But sometimes, you just have to laugh at the pure ridiculousness of some of these 1 star reviews. Here are some amazing 1 star reviews that will make you laugh on the outside, but kill you on the inside.

1. When People Don’t Like That Your Animal Hospital Has Animals

 
[mk_message_box type=”comment-message”]”the bad thing about this [place] is, the doc’s assistant/wife needs to surround herself with pet cats, one of which is fat and very mean, snarling and hissing at dogs who, by nature, aren’t too happy about cats walking around on the counter tops like spoiled queens”[/mk_message_box]

We’re veterinarians, we treat animals! We are going to have our furry friends with us. No need for name calling.

2. Apparently You Don’t Feel Pain

[mk_message_box type=”comment-message”]

I took my dog into this vet muzzled and the vet took off the muzzle and my dog jumped and scratched with his nail…the vet reported is as a bite. I couldn’t believe it.”

[/mk_message_box]

[mk_message_box type=”comment-message”]

“He comes back, and says to me ‘your dog tried to bite me.’ Ok. Well, you’r a vet. I’m sure that happens. Then he says it again. Really? You’re going to complain about a dog trying to bite you?” 

[/mk_message_box]

Oh, that’s right your a Vet, you don’t feel pain if its from an animal.

The User actually wrote, “Really? You’re going to complain about a dog trying to bite you?”.

YES JONATHAN WE ARE! We’re talking about veterinarians, not Iron Man!

3. Calling Out Your Math Skills

[mk_message_box type=”comment-message”]

“Vet tech put my cat on the scale and announced, ‘20.125 pounds. Just under 21 pounds.’ I’m not good at math but even I know that that is just over 20 pounds.” 

[/mk_message_box]

We had to re-read that portion too. Apparently there is a  major difference between under 21 and over 20 lbs. *Shrug*

And let’s not forget “the third string” haha!

4. This User Didn’t Even Come In! They Just Didn’t Like the Price

[mk_message_box type=”comment-message”]

“Just called them to get a price quote on teeth cleaning for a young cat in good health not requiring a blood panel or extractions. YIKES!!! $250!!!” 

[/mk_message_box]

Let’s be honest, this kills all of us inside. It’s one thing if the customer was charged a price they thought was too high, but this user didn’t even come in! They just called and ask about the price.

*SCREAMING*

5. When the Celebrity Treatment isn’t Good Enough

[mk_message_box type=”comment-message”]

No Excerpt Here, Just take a look at the photo

[/mk_message_box]

Though we understand the user’s complaint about the grooming job not being perfect, her picture of the singer, Sia, was too amazing to not include on the list.

6. You Didn’t Say Hi to my Puppy, Obviously You Must Not Love Animals

[mk_message_box type=”comment-message”]

“I brought in a new puppy and not one person got down to say hi to her. Now I’m not saying that’s required but it goes to show they clearly don’t have a love for animals and/or their job.”

[/mk_message_box]

It’s not required to say Hi to, but if you don’t you must not have any love or passion. Yeah, that’s fair.

7. Your a Vet, You Shouldn’t be Making Money

[mk_message_box type=”comment-message”]

“I will not be going to a vet that makes money”

[/mk_message_box]

Your a veterinarian because you love helping animals. You shouldn’t be asking for money for that!

*Slowly Dying Inside*

8. 1 Star for Asking for Permission to Save a Puppy’s Life

[mk_message_box type=”comment-message”]

“the lady in the front who I recall was the manager kept rushing me to make a quick decision to lay because my dog was in ‘critical condition’ if my dogs in critical condition, why the f#$* are you standing there asking for money rather than doing something?”

[/mk_message_box]

9. This Client Is Just Trying to Help, But Really Isn’t

Not sure if we love this user for standing up for the clinic or ask her just to stop. Why did she have to write a 3 star??? Because she has no “derp commitment”?

Let’s just say this whole review is derpy.

10. When You Do Everything Right, And It Still Goes Wrong

YOU HAD ONE JOB!

11. 1 Stars for People Who’ve Never come to the Clinic

You Don’t Have to Be Perfect; Just Always Improve

Something I’ve learned through my years of doing this search engine optimization thing is that every year you have to be learning. New changes are made. Technology gets better, search engines update their algorithms and new, better programs are made to better do the job. Its just the nature of the industry. Those who refuse to move with the quick pace of the industry, quickly become obsolete. Recently though after a chance conversation with my gym owner, he reminded me that its not just SEO, its all fields.Continue reading

You Have to Find Your Market

A part of my time I spend at a coworking space down in Costa Mesa. While there I’d fielded questions from many start ups and small businesses. Something that comes up a lot is that the business knows who their target customer is. They know who they want to reach out to. Where people need help is in finding the audience.Continue reading

How Your Business Can Participate during Appreciation Days

Its hard to think of how to give value. Everyone tells you to do it, but that is like when people say be healthy. What does that even mean? Well today I have some quick ideas on how to get your business to participate in global or community celebrations and to provide value. This will help save you from those days of creative and content back log.Continue reading