The Benefits of Search Business Group Dental Web Design
For someone providing dental practices, we have the tools, experience, and the perfect team of dental website designers to help you. And while you may think that this is not the right time to invest in dental website design done by a professional dental marketing company, here are some of the benefits of working with us:
Showcase Your Services
A website that showcases your treatments and services is essential for any dental practice. In fact, it can be one of the most important aspects of your website design since it allows you to explain all the services that you offer in a clear and concise manner.
Explain All Treatments in Detail
You don’t need to come off as unapproachable or cold when explaining your treatments on your website. Instead, you should use this opportunity to explain all treatments in detail so that prospective patients can understand exactly what they’re getting into before making an appointment with you.
Create Your Dentist Profile
We will help you create a dentist profile on your website by showing off some personal information about yourself, such as where you went to school and what led you into dentistry in the first place. This will give potential patients a better idea of who they’re getting when they schedule an appointment with you and will help them feel more comfortable knowing that they’re working with someone who understands their needs and goals as patients themselves.
Add Photography and Videos
Patients often opt out of boring, plain websites and go with websites that have some personality. They want to know who they’re going to be working with, so they need some visuals of you and your team in action. We will help you create a website that is visually appealing. From before and after photos to educational videos, we have everything you need to give patients the confidence that they are getting the best care possible.
Patient Reviews
Potential qualified patients are commonly browsing the net for reviews before deciding whether to work on them or not. Dental practice providers are not different. As such, having an online review strategy as part of your dental website design from the start will help increase the traffic on your website and also establish trust with potential patients. We can help you create a designated page for all your client reviews or embed a part of it on your homepage, which can increase website conversion rates.
Online Appointment Booking
While through-phone appointments are the norm in dental practices, having an online booking feature on your website can make things easier and more convenient for patients. We will help you integrate an online booking system onto your website so that patients can book their appointments with ease. From creating a form that they need to fill out to set up a payment system, we will take care of all the details for you.
Achieving Your Desired Dental Practice Website
Each healthcare practice has its unique specialty, and every dentist aspires to stand out. Our streamlined process is designed to capture your precise preferences. With over 22 years of experience, our team has mastered the art of delivering fully customized websites within 90 days.
Spotlight On Your Creativity
We draw upon your unique flair to ignite our creativity, carefully sculpting a customized sitemap that caters to your specific requirements.
Transforming Your Ideas Into Reality
Prior to diving into intricate programming languages, we unveil the complete blueprint of your website’s structure and design, guaranteeing flawless compatibility across various devices.
Forever Grateful Patients
Stringent quality assessments are carried out to ensure a seamless online presence, garnering gratitude from your valued patients.
Experience our dynamic process firsthand through our captivating animated overview video.
Dedicated Pages for Dental Practice Specialties
We understand how complex dental web design can be. It’s not just about creating a website that looks good but about optimizing the site for search engines and making sure that your dental practice has all of the information it needs to attract new patients.
To convey your message to the public and to properly market all your services, a dedicated page for every dental specialty is a must. This will let your target market know that you can provide the dental services they are looking for.
Creating individual pages for each of your dental practice’s specialties is also a good way to optimize your website for search engines. When people search for a specific dental procedure, they are more likely to find your website if you have a dedicated page for that procedure.
Take, for example, a General Dentist. A general dentist offers various services such as teeth cleaning, digital x-ray, dental exams, white fillings, crowns, implants, bridges, dentures, and night guards. If you have a page for each of these services, you are more likely to show up in search results when someone searches for one of these keywords.
This can also be a good SEO indication that your dental website designs are effective. Creating individual pages for each of your dental practice’s specialties is a great way to show Google that your website is relevant and informative. This, in turn, can help improve your website’s ranking in search results.
Mobile Responsive Dental Website Design
One of the most important factors to consider when looking for dental website design companies is whether or not they can create a mobile-responsive website. With over 60% of internet traffic coming from mobile devices, it is essential that your dental website is accessible on all devices.
A mobile responsive website is a website that automatically adjusts to the screen size of the device it is being viewed on. This means that whether someone is viewing your website on a desktop computer, a tablet, or a smartphone, they will be able to see all the content and navigate the website with ease.
Mobile responsive websites are also important for SEO purposes. Google has stated that mobile-friendliness is a ranking factor in its search algorithm. This means that if your website is not mobile-friendly, it could be at a disadvantage in the search results.
At Search Business Group, we specialize in creating mobile-responsive websites for dental practices. We understand the importance of making sure that your website is accessible on all devices, and we take the time to ensure that your website looks great and functions properly on all devices.
From compressing all the images on your website to making sure that your website’s navigation is easy to use on a mobile device, we take care of all the details to ensure that your website is mobile-friendly for all your qualified patients.
When you partner with Search Business Group, we’ll help you identify your strengths, and your target audience to earn more patients for your practice.
6 Must Haves For Your Dental Website That Will Place You Ahead Of Your Competitors
Having a site for your dental practice is insufficient. You must have an excellent website for your dental practice. Why? Because that is what your patients anticipate. Even more importantly, it is what people looking for a new dental professional expect.
If you don’t provide the information that people want, they’ll go elsewhere, most likely to one of your competitor’s websites.
Here at Search Business Group, we love keeping our current and future clients informed, so below, we list the seven most crucial (and frequently ignored) pages that every dentist website needs to have to stay ahead of the competition.
About Us Page
Your About Us Page
According to years of experience working with dentists across the country, the “About” page on a dentist’s website is the second-most visited page. Why? Because selecting a dental professional is an extremely personal, tricky, confusing, and occasionally nerve-racking process.
How do potential patients distinguish between dental care providers? What factors influence a prospective patient’s decision to schedule their first appointment?
The “About” page is frequently the deciding factor. Prospective patients can get to know a dental professional and learn about their education, expertise, professional qualifications and honors, and even personal background.
Are you ready to create the perfect about us page? If so, make sure you follow these pro tips:
- Include pictures of yourself and your employees.
- Use bullet points to make it easier to find important information.
- Write about your dental philosophy and approach.
- Include interesting facts about yourself, such as your pastimes and what makes you special.
Accepted Payment Methods
Nothing irritates prospective patients more than finding out that a dental care provider they think they’ll like, calling to schedule an appointment, and then finding out that they don’t accept their insurance or don’t accept the credit card they intend to use.
You can avoid these annoyances by prominently displaying a “Payment Methods” page on your website. Furthermore, you will save your front desk staff time explaining your payment methods and policies to prospective patients.
Things you can’t afford to leave out on your accepted payment methods and financial information page:
- Make it clear which payment methods you accept. Ignore ambiguity. Provide prospective patients with precise information.
- List the insurance policies you accept and those you do not accept (if applicable).
- Accept Medicaid or your state’s low-income health insurance plan.
- Do you take credit cards? Which ones are they? Is there a surcharge?
- Do you provide a cash discount? If so, what exactly is it?
- Do you take CareCredit?
- Do you provide payment plans or a sliding scale for low-income patients?
- Make your page easier by including images such as credit card or insurance provider logos.
Location Information and Hours of Operation
What is your address, and what times are you open? Both current and prospective patients will appreciate it if you make it simple to find your practice’s location(s) and regular office hours.
Guidelines for “Your Location” page:
- Include a Google Maps embed so people visiting can scroll around, zoom in and out, and view where you are.
- Make your hours clear, particularly if they differ daily. Highlight any days you are open late (or start your day early).
- Use a tel attribute to make your contact number available to users from mobile devices, and indicate whether you can answer questions via email. Many people would rather send an email than make a phone call.
Real Patient Testimonials
Excellent reviews and testimonials can serve as the best marketing materials for your dental practice. Make a “Testimonials” page for your website and post a vast collection of your preferred reviews and patient testimonials.
Our Suggestions for a Second-to-None Testimonials Page:
- The most common error that most dental practices end up making is relying entirely on text reviews. The perfect Testimonial pages include images, videos, and short reviews.
- Use a contest to solicit feedback. Request a review and a photograph from patients. Give away an electric toothbrush or a complimentary cleaning in exchange.
- Link to your Yelp and Google Business pages so that potential patients can see even more positive feedback.
Treatment or Service Pages
What are your areas of expertise? Do you like working with kids? Is your primary focus cosmetic dentistry? Do you provide painless laser periodontal treatments? Make a page for each major treatment you provide. These pages can be used as landing pages for your digital advertising and healthcare marketing campaigns and rank well in Google search results.
Expert Recommendations for Perfect Treatment or Service Pages:
- Only put some of your services on one page. You’ll be able to go into more detail and connect with your audience if you create pages focused on a specific service.
- Be specific about the services you provide and why you are better than other dental professionals in your area.
- A wonderful page should address the following questions: What exactly is the service? Who requires it? What unique extras and advantages does the practice provide? What is the next step (a phone call, an email, etc.)?
The Overlooked Power of a “Thank You” Page
Gratitude can unite people and foster goodwill. One of the most effective ways to develop relationships and expand your practice is to express sincere gratitude to your patients.
Expressing gratitude will make your dental practice more relatable, positive, and empathetic, and it can have the same effect on your practice’s online presence. Giving thanks on your website to the people who help your business thrive will allow you to connect with them on a more personal, emotional level. This type of bond is what encourages your patients, team, and colleagues to tell their families and friends about your practice.
Our Picks for Ways of Showing Gratitude on Your Site:
- Show a simple Thank You message after a current or potential new patient fills out and submits the contact us form on your website.
- Talk to your team; the simplest way to express gratitude to your patients is to say “thank you.” at the time their appointment has finished. Include the patient’s name and make eye contact to make it count.
- Programs that reward devoted patients for referring their friends and family are a simple way to show appreciation (and an effective method to grow your practice). Patients can be encouraged to recommend others by offering incentives like gift cards or coupons.
We look forward to having your dental practice collaborate with us so that more people can receive the care they deserve and require to live happier and healthier lives.
Dental Web Design by Specialty
We have been working with dental specialists and practice owners all over the United States. Our goal delivers a unique digital patient experience and user experience for the dental industry. Dental care websites require extra attention to detail, just like you do. Hire us, and let’s help you become the number 1 dental practice in your local community.
Other Digital Marketing Services We Offer
Outside creating a functional and SEO-friendly website, we also offer other dental marketing services as your continuous support in building your online presence. These include:
Search Engine Optimization
Dental SEO is not an overnight success but a long-term digital marketing strategy. It is a combination of on-page and off-page optimization techniques that help improve your website ranking on search engine result pages. As part of our dental SEO services, we will help you target the right keywords, create quality backlinks, and generate informative content to help you rank higher on SERPs.
Branding
Stand out from other competitors in the dental space by having a strong and consistent brand. We can help you create a recognizable brand identity that patients will remember and associate with your dental practice. From developing your logo to choosing the right color scheme, we will take care of all the details for you.
Content Marketing
Aside from helping you create informative and keyword-rich website content, we can also help you develop other forms of content, such as blog posts, infographics, whitepapers, and eBooks. We will help you come up with topics that are relevant to your target audience and create high-quality content that will not only serve as a valuable resource for patients but will also help improve your website’s SEO.
Check Our Dental Marketing Resources
Our Most Recent Dental Web Design Project
We set a perfectionist approach to our projects, meaning we work pixel by pixel and code line by code line until your website becomes a pillar in your dental practice.
FAQ About Dental Website Design
Why Do Dentists and Doctors Need a Website and Marketing?
It is all about promotion. It is a matter of fact; we no longer live in the word-of-mouth era where patients recommend other patients about dental services. Or maybe they do, but they do it through a different channel and using a different method.
To better explain this, we refer to the web and, specifically, your website as the channels and the two-way interaction as the method to reach potential patients. Also, if we feel nostalgia and want to insist on word-of-mouth, patient reviews are the barometer to measure the level of satisfaction with your service. It also communicates a message comparable to recommending your service.
Many other aspects make having a website and marketing an imperious need for dentists, but it might make this writing a long story to tell. So, let’s keep it short, times have changed, and we must adapt to the new “channels and methods.”
What Are Things To Consider While Designing a Dental Website?
The first and most important is “The objective.” When it comes to patients, you can’t serve them all, and competitors are also trying to get a piece of the cake. So, you need to focus on segmenting according to the specialty of knowledge, location, and patients, remembering the added value you want to make visible for them.
You also need concise, easy-to-grasp, and accessible information. Know about the colors, the patterns, the motto, and your pre-conceived ideas canvased in an attractive digital platform. And a bit or a lot of spice from your Digital Marketing Agency.
What Are the Benefits of Having a Dental Website?
A dental website is the main door to your business in the digital world. Today, and after the Covid pandemic, patients use the web to search all sorts of medical information, predominantly medical practitioners, including dental.
You need to be up-to-date with the new way of doing things. Being in the digital world with a website only guarantees to have the doors rolling with incoming patients. You need a digital marketing agency to give life to your website, feeding it daily with content, so it becomes visible to a larger public (patients).
Which Is the Best Dental/Dentist Web Design Company?
It might be arrogant to say we have the perfect formula; nobody has it. However, we know that we have the experience, tools, and talented professionals working in departmental synergies that deliver outstanding measurable results for our dental clients.
Why Would I Work With a Dental Website Design Agency Instead of Just Hiring Freelancers?
Getting the job done requires full-time deliverance. Working in the dental area requires dental specialists to put their hands on the clay and make the pot. The dental specialist is a marketable subject, but doing the marketing subdues to the arena of training and full-time dedication.
In other words, a Marketing Agency makes the hard work to seek, process, and analyze the data before portraying it as content. Then, with the guidance of the dental practitioner, the Digital Marketing Agency delivers results.
Freelancers have a task-type responsibility in their hands and might have difficulty embracing the project as a whole. To clear things up, the Digital Marketing Agency is part of the entire conceptual process. Yes, we’ve said it, process.
Or in other words, the Digital Marketing Agency works with the client to define the path and consequential content; the freelancer expects you to give them what to talk about, print, graph, but can you do that daily and technically?
Contact Search Business Group Today!
Don’t let your dental practices be left behind. Give your business an advantage by working with an experienced digital marketing agency that specializes in dental marketing. Contact Search Business Group today, and let’s discuss your dental marketing needs!
