How to Incorporate TV Shows into your Social Media Strategy

TV is still a big deal. Netflix, mobile phones and tablets may be more prevalent, but nothing draws more attention than TV. People still tune in for big events like the Super Bowl, season finales and of course just the weekly ritual of catching up with your favorite characters. These shows are an extremely integral part of our lives and often what shows we watch build our personality. This is where businesses can hone in and start creating their own personality and make a connection with their customers.Continue reading

The Search Business Group Story

How Ron Wave Design become Search Business Group

After two months of preparation, even more months of brainstorming sessions, and countless late nights, a new agency is born.

It started out at a local boba shop in Fullerton.

I, the boba cashier, was working part-time during my off hours from school to gain some experience and knowledge in the whole boba industry. Ronald Arellano was a regular customer. He always came in with his soccer uniforms, apparently, it was because his home country was playing at the time, and he usually ordered the same two drinks: coconut milk tea and a Thai tea. (Till this day, he still cannot stop drinking those thai teas! )

On a typical day, I rung his order up, smiling because he was a regular face on a rather mundane business day. As I slid his card through the reader, I read the words, small business owner, on his credit card. Of course, like any college business student, I had dreams and aspirations to one day have the same words on my own credit card. My father had started his own business and his father had as well, so naturally I had the bug in me too. The only problem was for some reason I had this nagging fear biting at me. The fear was like any other, a mixture of some nervousness, insecurities, and a sprinkle of inferiority. I was stuck between freelancing or going all in.

The thing about fear though, is that after a while you get tired of it and just decide to get it over with.

So I summoned up some courage and thought to myself, it might be a small step, but just asking the guy what his business is, it’ll help motivate me. So I asked him, “You own a small business?” and he said “Yeah I’m a graphic and web designer!”

I was ecstatic to hear this. I was a freelance marketing consultant working with small businesses in the Orange County Area.  Excitedly, I told him about my work and he replied in his trademark Ecuadorian slang “Really?! How funny, because today was not such a good day, I actually recently lost some clients because they needed marketing. So now I am looking for someone who can help me with marketing.”

Ron-Wave-Design-Team | Ron Arellano and Jason KhooFast forward a couple of months and now we have Ron Wave Design.

It has been our brainchild, combining exceptional designs, customer service, and contemporary marketing strategies. Through all the coffee shop meetings and dinners with Ron’s family, one thing has guided us the entire way: helping small business owners grow their brand. Marketing and design are integral parts of any business’s success and we are here to share it.

This isn’t some business to make some money, it is to make a connection with businesses everywhere. The launch is a huge milestone for both our lives, one that has been both tough and soul searching. Both of us have turned down jobs and other promises of security and salary, but this is something we believe in.

We hope that you will take some time and trust us two, we have put in so much time and really believe in what we are doing. So, cheers.

Cheers to beginnings and to the start of this journey.

First 5 Steps of SEO

On our last post I went through what Search Engine Optimization is. Today I’m going to help you figure out what you can tangibly do to start your SEO efforts. If you haven’t read my prior post, I’d advise you to go through it if you don’t know What Search Engine Optimization theoretically is.

Step 1: Establish what people type in when they are searching for your industry of business

For example, when people are looking for Pizza Hut, Domino’s or Papa John’s they are likely to type in pizza. Create a list of 3 – 5 key terms that you think are appropriate for your business.

What I often find is that most businesses want to maximize too many words. For now though just pick 3 – 5 general terms. In the pizza case you could do pizza, pizza delivery,  breadsticks

Step 2: Check if your website addresses the terms you wrote down

Does the pages of your website reference your chosen words. Can you find traces of the word pizza in your text and titles. If you have lots of images, do the file names of the images have the word pizza in them? If you do then you are on the right track.

If not, then you need to start identifying where you can start placing the word pizza throughout your site. Essentially what you will have done is a keyword audit of your website.

Step 3: Type the search terms into Google or Bing. See what comes up

What we are doing here is essentially a market/competitive analysis. We want to see where you rank in terms of SEO. Are you appearing in the first page and if you are, are you at the top of the page. If you are a small business you most likely are not on the first page.

When you type in your term you want to see who is popping up first. Check out their website, take note of who they are and make sure to keep track of their site. In the long haul, as you advance your SEO knowledge you will be dissecting their site.

Step 4: Check Social Media and Google Places

RW Design: First Step of SEO - Google PlacesIf your in a business where it triggers Google’s local search, it will provide you with Google Places listings right in the search. This will be the 1st thing users see. Check the Google reviews, how many do your competitors have? How many do you have? See what the average number of reviews are for the top three and make a mental note to try and grow your review count to about the same. Note that the magic number is 25, if you get 25 Google pretty much will anoint you automatic top listing.

Step 5: Check Where You Are

This essentially is gut check time. You need to see where you are and how you rank. Do a quick look on each page and see if you pop up. I’d advise after about 10 pages you don’t need to look anymore. This will help you establish how far behind you are. For those who would like to know the exact rank, I highly recommend using the SEO Book’s Firefox Rank Checker.

For now we will leave it there. Make sure to check back as I lay the next step to understanding your business in context of SEO.