I was driving into work today and ESPN was discussing a rather interesting topic. Many of their reporters are also their broadcasters or radio personalities. What was being discussed was the viability of UFC and if the sport needed its stars more than the stars needed the league. It was brought up that many reporters who write about certain sports will tend to follow narratives. They gravitate towards certain players rise or journey or in Football ‘s case, they discuss the tradition and hardship of the city.Continue reading
Collaboration is the word that we all heard as Freshman in college. You know, being in those common rooms or classes and being taught that if we all hold hands, we can change the world. Well however, naive you think that is or if you still believe it, there is definitely some business success that comes from collaboration.
Marketing Collaboration is a Great Way to Grow Your Audience
Collaboration leverages the power of Word of Mouth. Thousands and millions of companies are out there. Everyone is trying to be unique and stand out. Well as a business owner you are an equal player with your own expertise. There are other businesses who are experts in other areas. At the end of the day though, they are trying to grow their audience and customer base.
It can be as simple as a Internet hosting company working with a web design company on creating joint content. Of course, you’d like things to go just beyond a simple advertising relationship. What is best is if your the hosting company asked the web design company to step in and be a guest on their blog/podcast or seminar. Offer advice on what businesses should prepare for they build their site or what to avoid.
It’s that simple.
You Don’t Have to Look Too Far to See This Collaboration
Go through your albums and songs. Go look at how many of those songs are collaborated. I recently have been addicted to the new Kanye West album, The Life of Pablo. And no joke, he features over 10 artists on this album. Yet here’s where I want to quell initial fears. Collaboration is stopped by insecurity of a business to be shown up by how good other businesses are.
Now let’s go back to Mr. West. Saving any of your preconceived notions of the man, he is in the discussion for best rapper. There are other great peers, but he is in the discussion. Now, with someone as so concerned about himself, you’d think he be guarded. But no, Kanye features a multitude of artists to help him create even better music.
Kanye is Kanye. We’re Talking About Business
Of course this may seem trivial. As if I’m citing tabloid trash, but I think we need to think of Kanye’s position. As an artist/rapper, he has a business to run as well. He is dealing with millions. At the launch of the album he tweeted out that he was $53 million in debt.
If you were $53 million in debt, you’d be in crisis mode. It’s not a laughing matter or just another tabloid article. Its a serious, financial situation to be in. Well note that for your business, take a page from Kanye and other artists.
Utilize the talents and expertise of others in your community. Their collaboration can enrich your content.
Collaboration Also Exposes New Audiences to You
When your helping other businesses with their marketing, you grow your expertise. When you walk up in their, the other business is telling their customers and audience that you are someone to trust. That you know what your talking about. That means the company has already done the hard work for you. They got the trust.
Now its your job to deliver. Offer great value. Teach great content. Then you will have gained some leads for your business.
Something I’ve learned through my years of doing this search engine optimization thing is that every year you have to be learning. New changes are made. Technology gets better, search engines update their algorithms and new, better programs are made to better do the job. Its just the nature of the industry. Those who refuse to move with the quick pace of the industry, quickly become obsolete. Recently though after a chance conversation with my gym owner, he reminded me that its not just SEO, its all fields.Continue reading
Failure in marketing isn’t about effort or creativity. Failure is lack of consistency. Consistency means the business staying committed to campaigns the whole way through. Excitement usually fades and people fall back into their old habits. Soon marketing is forgotten. Its like anything else really, diet or a fitness program. The way to get past this burnout or to stay consistent is to create organization.Continue reading
A part of my time I spend at a co-working space down in Costa Mesa. While there I’d fielded questions from many start ups and small businesses. Something that comes up a lot is that the business knows who their target customer is. They know who they want to reach out to. Where people need help is in finding the audience.Continue reading
What is an Influencer
Influencers is a popular term used in the Marketing industry. Its a broad term for a figure who is particularly well respected in their industry and has a following of people who look to them for advice. There is no numerical or statistical barometer for determining if a person is an influencer. Influencers are not restricted by mediums either. So they can be an influencer from blogging, Instagram, Twitter, etc.Continue reading
Everyone wants to hit a home run. For anyone who plays baseball, obviously home runs aren’t everything. There is a lot more to the game. You want a good bull pin, people who can get on base and a defense that doesn’t commit errors. There is a lot to winning a baseball game. For marketing, its the same. Very rarely is it just one thing that will get you a win. I recently came across a case by Google and how they used marketing channels accessible to small business to advertise their products.Continue reading
When your in marketing, you enter a world that borders the world of creativity and data. Saying this, the success of your marketing stops becoming systematic and more about your ability to leverage creativity and talent. This is a constant battle that I have to fight as I specialize in internet marketing and SEO. This conundrum has made me try to balance a level of creativity that can help create original content for clients while also harmonizing that with a commitment to tracking and analyzing data.Continue reading
Most people can agree that talent is not enough. Success and fame is built on many circumstances. Some people will cry luck, environment, chance and the popularity of the time. The amalgam of factors make many people just shrug and walk away. And its the same for many field including music, sports and business. Your either lucky enough to be famous or you aren’t.Continue reading
The deeper I get into marketing, the more I realize how little power a brand and marketer really has. The reason being that at the end of the day, you can have all the best graphics, product benefits and greatest advertising campaign. But if there is no one to receive it or to help spread the word, then there is no point. Digital Marketing is something that is a collective unit. It necessitates the help of many individuals. This includes your customers, the media and influencers.Continue reading