What is Content Marketing? And Why Should I Do It?

What is Content and Why is it Such a Big Deal? You ever heard the term, “Content is King”? Yeah I have too and just like you, I also hate hearing it. It is one of the most overused terms used in the business and marketing world right now. It is being used for the […]

Marketing Your Marketing

Whether your an entrepreneur or a business who has never conducted a marketing campaign, your going to run into a problem. The only solution is marketing your marketing. Its a phrase I coined during my time at my university. The best way for me to explain what this means is by providing an example we […]

The Benefits of Joining a Community for Your Business

Specialization can lead to loneliness. It’s true. No matter how good you are or how much you like to work independently, at the end of the day we would love to discuss our passions with our peers. It’s not always easy when at the office you’re seen as the expert. It’s not like you’re going […]

Facebook Won’t Save Your Marketing, But it Certainly Helps

A couple of months ago I was trying to plan a little birthday event to be able to reconnect with old friends. I spent some time researching locations, asked for recommendations, and then created a Facebook event page. I went through my entire friend list and invited a whole bunch of people. Like any business, […]

Marketing Investments: A Neccessary Cost for Success

I just stepped out of a sales call and I got into an interesting quick conversation with one of the people at the office I was visiting. He mentioned his higher up’s and how it was frustrating to try and get more exposure for the software they had developed. It was the usual gripes. People want […]

How To Claim My Business on Foursquare

To claim your business on foursquare, it is a pretty simple process.

Top 10 NFL Commercials (Non Super Bowl)

Football is back baby! Cue the music! (I have the theme song if you really want to get in the mood) This marks a great time, games every Monday, Thursday, and Sunday night. Sitting on the couch, eating nachos, and screaming at the defense to make a freakin stop! Writing this makes me want to […]

5 Events in September To Use in Your Social Media Strategy

Getting ideas for social media is a lot easier when you tune in to what is going on in the community and in the media. Keeping up to date on everything can be extremely difficult though. I’ve compiled a list of dates and events in September that your business can take advantage of for your […]

Best Way to Schedule Posts for Different Social Medias

In our post about auto-sharing I talked about how relying on auto-sharing leads to ineffective social media strategy. The post ended by saying that auto-sharing is one of those tools that is a necessity, however, it has become a shortcut that has sacrificed a good social media culture. The point about scheduling and auto-sharing is […]